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題名:媒體行銷對觀光滿意度之關聯性研究--以來臺旅客為例
書刊名:調查研究
作者:陳宇芃陳志鈞 引用關係許淳雅林豐政
作者(外文):Chen, Yu-pengChen, Chih-chunHsu, Chun-yaLin, Feng-jeng
出版日期:2016
卷期:36
頁次:頁125-157
主題關鍵詞:來臺旅客媒體行銷觀光吸引力觀光滿意度Foreign touristsMedia marketingTourism attractionTourism satisfaction
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:12
  • 點閱點閱:8
期刊論文
1.Enrique, C.、Luisa, D.(2004)。The influence of brand recognition on destination image。Journal of Management,30(4),373-387。  new window
2.Ziegler, J.、Dearden, P.、Rollins, R.(2012)。But are tourists satisfied? Importance-performance analysis of the whale shark tourism industry on Isla Holbox, Mexico。Tourism Management,33(3),692-701。  new window
3.李青松、陳聖林、車成緯(20100900)。青年旅遊之媒體行銷對旅遊意象、活動吸引力與旅遊意願的影響--以馬祖地區為例。休閒事業研究,8(3),25-43。  延伸查詢new window
4.Wang, S.、Tsai, C. Y.、Chu, Y. C.(2010)。Tourist behavior in Hakka Cultural Parks。African Journal of Business Management,4(14),2952-2961。  new window
5.陳宛君、邱思涵(20120600)。日本與美國來臺觀光旅遊人次時間序列研究。觀光旅遊研究學刊,7(1),27-46。new window  延伸查詢new window
6.Soberman, D. A.(2009)。Marketing Agencies, Media Experts and Sales Agents: Helping Competitive Firms Improve the Effectiveness of Marketing。International Journal of Research in Marketing,26(1),21-33。  new window
7.Ko, P. F.、Liu, Y. L.(2010)。Factor and correlation analyses of tourism attraction, tourist satisfaction and revisiting willingness-evidence from mainland Chinese tourists to Taiwan。The Business Review Cambridge,16(2),255-261。  new window
8.Wei, J. D.、Wei, P.(2009)。Fuzzy neural based importance performance analysis for determining critical service attribute。Expert Systems with Applications,36(3),3774-3784。  new window
9.蔡桂妙(20080600)。海域型遊憩區觀光吸引類型與遊客體驗關係之研究。永達學報,9(1),10-22。  延伸查詢new window
10.郭進財、謝凱雯、黃文成(2010)。觀光吸引力、遊憩體驗、滿意度、與重遊意願之研究--以嘉義縣布袋好美里風景區為例。海峽兩岸體育研究學報,4(2),1-19。  延伸查詢new window
11.Alegre, J.、Garau, J.(2010)。Tourist satisfaction and dissatisfaction。Annals of tourism research,37(1),52-73。  new window
12.Chi, C. G.-Q.、Qu, H.(2008)。Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach。Tourism management,29(4),624-636。  new window
13.Mardia, K. V.(1985)。Mardia's test of multinormality。Encyclopedia of statistical sciences,5,217-221。  new window
14.Hui, Tak Kee、Wan, David、Ho, Alvin(2007)。Tourists' satisfaction, recommendation and revisiting Singapore。Tourism Management,28(4),965-975。  new window
15.Raines-Eudy, R.(2000)。Teacher's Corner: Using Structural Equation Modeling to Test for Differential Reliability and Validity: An Empirical Demonstration。Structural Equation Modeling,7(1),124-141。  new window
16.Kim, K.-J.、Jeong, I.-J.、Park, J.-C.、Park, Y.-J.、Kim, C.-G.、Kim, T.-H.(2007)。The impact of network service performance on customer satisfaction and loyalty: high-speed internet service case in Korea。Expert Systems with Applications,32(3),822-831。  new window
17.謝桂芬(20130900)。臺灣國人餐飲、旅遊及藝文之消費文化與其相關產業廣告行銷策略之研究。觀光與休閒管理期刊,1(1),171-182。new window  延伸查詢new window
18.Yu, L.、Goulden, M.(2006)。A Comparative Analysis of International Tourists' Satisfaction in Mongolia。Tourism Management,27(6),1331-1342。  new window
19.Wu, L.、Zhang, J.、Fujiwara, A.(2011)。Representing Tourists' Heterogeneous Choices of Destination and Travel Party with An Integrated Latent Class and Nested Logit Model。Tourism Management,32(6),1407-1413。  new window
20.Tsiotsou, R.、Vasioti, E.(2006)。Using Demographics and Leisure Activities to Predict Satisfaction with Tourism Services in Greece。Journal of Hospitality & Leisure Marketing,14(2),69-82。  new window
21.Seabra, C.、Abrantes, J. L.、Lages, L. F.(2007)。The Impact of Using Non-Media Information Sources on the Future Use of Mass Media Information Sources: The Mediating Role of Expectations Fulfillment。Tourism Management,28,1541-1554。  new window
22.Perović, Đ.、Stanovčić, T.、Moric, I.、Pekovic, S.(2012)。What Socio-Demographic Characteristics Do Influence the Level of Tourist's Satisfaction in Montenegro? Empirical Analysis。Revista de turism: studii şi cercetări în turism,14,5-10。  new window
23.Okazaki, S.、Hirose, M.(2009)。Does Gender Affect Media Choice in Travel Information Search? On the Use of Mobile Internet。Tourism Management,30(6),794-804。  new window
24.Leask, A.(2010)。Progress in Visitor Attraction Research: Towards More Effective Management。Tourism Management,31(2),155-166。  new window
25.Barutçu, S.、Doğan, H.、Üngüren, E.(2011)。Tourists' Perception and Satisfaction of Shopping in Alanya Region: A Comparative Analysis of Different Nationalities。Social and Behavioral Sciences,24,1049-1059。  new window
26.陳家成、吳錦錩、陳英傑(20150600)。旅行社推廣行銷活動以促進顧客之誠信、承諾、滿意度關聯性之研究:消費者特性為情境因素。朝陽商管評論,14(1),25-53。new window  延伸查詢new window
27.耿銘澤、胡濤(2010)。網路旅遊信息對海南遊客影響及滿意度的調查分析。價值工程,196,245-247。  延伸查詢new window
28.沈立、蔡頤瀞、連珮雅、鄭佳昆(20150900)。探討不同媒體對旅遊目的地意象之影響。國民教育,55(3),37-48。  延伸查詢new window
29.李安娜、邱長光(20150600)。遊客知覺價值、滿意度與重遊意圖之研究--以鹿港老街為例。觀光與休閒管理期刊,3(1),186-195。new window  延伸查詢new window
30.Cheung, Gordon W.、Rensvold, Roger B.(2002)。Evaluating goodness-of-fit indexes for testing measurement invariance。Structural Equation Modeling: A Multidisciplinary Journal,9(2),233-255。  new window
31.Koenker, Roger W.、Bassett, Gilbert W. Jr.(1978)。Regression Quantiles。Econometrica: Journal of the Econometric Society,46(1),33-50。  new window
32.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
33.Hoffman, Donna L.、Novak, Thomas P.(1996)。Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations。Journal of Marketing,60(3),50-68。  new window
圖書
1.Turco, D. M.、Riley, R.、Swart, K.(2002)。Sport tourism。Fitness Information Technology。  new window
2.Swarbrooke, J.(2002)。The development and management of visitor attractions。Butterworth-Heinemann。  new window
3.WEF(2015)。The Travel & Tourism Competitiveness Report 2015。Geneva:World Economic Forum。  new window
4.UNWTO(2015)。Annual Report 2014。Madrid:UNWTO。  new window
5.Katz, J. E.(1999)。Connections: Social and Cultural Studies of the Telephone in American Life。New Brunswick, NJ:Transaction Publishers。  new window
6.Bollen, K. A.(1989)。Structural Equations with Latent Variables。New York, NY:John Wiley & Sons。  new window
7.吳明隆(2007)。結構方程模式:AMOS的操作與應用。臺北:五南。  延伸查詢new window
8.Kerlinger, Fred N.(1986)。Foundations of Behavioral Research。Holt, Rinehart & Winston。  new window
9.Jöreskog, Karl G.、Sörbom, Dag(1996)。LISREL 8: User's Reference Guide。Scientific Software International, Inc.。  new window
10.Kline, Rex B.(1998)。Principles and Practice of Structural Equation Modeling。Guilford Press。  new window
11.Guilford, Joy Paul(1965)。Fundamental Statistics in Psychology and Education。McGraw-Hill。  new window
其他
1.交通部觀光局(2015)。中華民國103年來臺旅客消費及動向調查報告,https://srda.sinica.edu.tw/search/scidown/13782, 。  延伸查詢new window
圖書論文
1.Armario, E. M.(2008)。Tourist Satisfaction: An Analysis of Its Antecedents。Universidad, Sociedad y Mercados Globales。Asociación Española de Dirección y Economía de la Empresa。  new window
 
 
 
 
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