Deep travel is a new travel style around the world by means of this research explains that visitors participate in basic observation, learning and experiment to enrich knowledge through natural and cultural travel resources in specific scenic spots. Besides, deep travel would change personal behaviors, habits, lifestyles or interact to increase mental and internal value. So, deep travel is the valuable travel style which combines physical and psychological features. Thus, on the purpose of this research would exploit customers and provide strategies of products and markets development. Research methods are divided into three distinct phases. First, collecting literature and interview to determine tourism resources. Second, the questionnaires were analyzed to examine the consistency by pretest. Third, this study use Important-Performance Analysis and Fuzzy Analytic Hierarchy Process to estimate importance, satisfaction and factor weights respectively. Above all, it is important to understand that each tourism resources provide some implications for deep travel. This research defines the deep travel and provides strategies of products and markets development. On the one hand, products development produced the following ranking health benefit, educational experiences, cultural tourism and ecotourism. On the other hand, markets development produced the agricultural experiences and special-interest tour. In the further, current customers provide educational experiences and local features, and potential customers provide folk activities. In summary, this research also makes suggestion on the directions that deep travel can work on for improvement. The industry and the government can also use these suggestions as reference when formulating related policies.