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題名:體驗情緒對體驗行銷、劇場服務環境與滿意度間中介影響效果:以《為野生動物發聲:夢幻島號》兒童戲劇為例
書刊名:人文社會科學研究
作者:黃美秀王韻
作者(外文):Hwang, Mei-hsinWang, Yun
出版日期:2021
卷期:15:3
頁次:頁59-84
主題關鍵詞:兒童戲劇劇場服務環境體驗行銷體驗情緒野生動物保育Children's theaterTheater service environmentExperience marketingExperience emotions
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:41
  • 點閱點閱:7
期刊論文
1.Healy, M. J.、Beverland, M. B.、Oppewal, H.、Sands, S.(2007)。Understanding Retail Experience: The Case for Ethnography。International Journal of Market Research,49(6),751-778。  new window
2.周秀蓉(20080800)。遊憩吸引力和遊憩體驗對顧客滿意度及重遊意願之影響--以六福村主題樂園為例。明新學報,34(2),267-288。new window  延伸查詢new window
3.Dailey, L.(2004)。Navigational web atmospherics explaining the influence of restrictive navigation cues。Journal of Business Research,57(7),795-803。  new window
4.Pullman, M. E.、Gross, M. A.(2004)。Ability of experience design elements to elicit emotions and loyalty behaviors。Decision Sciences,35(3),551-578。  new window
5.Batra, R.、Stayman, D. M.(1990)。The Role of Mood in Advertising Effectiveness。Journal of Consumer Research,17(2),203-214。  new window
6.Schmitt, B. H.(2010)。Experience marketing: concepts, frameworks and consumer insights。Foundations and Trends in Marketing,5(2),55-112。  new window
7.徐錢玉、陳柏蒼(20110600)。體驗、情緒與地方依戀之研究--以淡水老街為例。運動與遊憩研究,5(4),1-18。new window  延伸查詢new window
8.Davis, Jed H.、Behm, Tom(1978)。Terminology of Drama/Theatre with and for Children: A Redefinition。Children's Theatre Review,27(1),10-11。  new window
9.Bartlett, M. S.(1951)。The effect of standardization on a chi square approximation in factor analysis。Biometrika,38(3/4),337-344。  new window
10.Schmitt, Bernd H.(1999)。Experiential marketing。Journal of Marketing Management,15(1-3),53-67。  new window
11.Chang, Shu-hao、Chih, W. H.、Liou, D. K.、Hwang, L. R.(2014)。The influence of web aesthetics on customers' PAD。Computers in Human Behavior,36,168-178。  new window
12.Grove, Stephen J.、Fisk, Raymond P.(1992)。The Service Experience as Theater。Advances In Consumer Research,19,455-461。  new window
13.Ali, F.、Amin, M.、Cobanoglu, C.(2016)。An integrated model of service experience, emotions, satisfaction, and price acceptance: An empirical analysis in the Chinese hospitality industry。Journal of Hospitality Marketing & Management,25(4),449-475。  new window
14.Jani, D.、Han, H.(2015)。Influence of environmental stimuli on hotel customer emotional loyalty response: Testing the moderating effect of the big five personality factors。International Journal of Hospitality Management,44(1),48-57。  new window
15.Goodwin, C.(1996)。Moving the Drama into the Factory: The Contribution of Metaphors to Service Research。European Journal of Marketing,30(9),13-36。  new window
16.Babin, Barry J.、Darden, William R.、Griffin, Mitch(1994)。Work and/or fun: Measuring hedonic and utilitarian shopping value。Journal of Consumer Research,20(4),644-656。  new window
17.王韻(20180300)。高雄永安石斑魚文化節中旅遊體驗、遊客滿意度對重遊意願之影響。人文社會科學研究,12(1),26-45。new window  延伸查詢new window
18.Mattsson, J.(1994)。Improving Service Quality in Person-to-Person Encounters: Integrating Findings from a Multi-disciplinary Review。The Service Industries Journal,14(1),45-61。  new window
19.Kaiser, Henry F.(1960)。The application of electronic computers to factor analysis。Educational and Psychological Measurement,20(1),141-151。  new window
20.Oliver, Richard L.、Rust, Roland T.、Varki, Sajeev(1997)。Customer Delight: Foundations, Findings, and Managerial Insight。Journal of Retailing,73(3),311-336。  new window
21.강현철(2013)。구성타당도 평가에 있어서 요인분석의 활용。대한간호학회지,43(5),587-594。  new window
22.陳啟明、徐茂洲(20181200)。主題樂園旅遊服務品質與滿意度認知模式之研究。臺灣體育運動管理學報,18(2),181-214。new window  延伸查詢new window
23.林家華(20180500)。設計策展實務教學與展覽體驗影響因素之研究。藝術教育研究,35,33-67。new window  延伸查詢new window
24.Baker, Julie、Grewal, Dhruv、Parasuraman, A.(1994)。The Influence of Store Environment on Quality Inferences and Store Image。Journal of the Academy of Marketing Science,22(4),328-339。  new window
25.Xu, Y.(2007)。Impact of store environment on adult generation Y-consumers' impulse buying。Journal of Shopping Center Research,14(1),39-56。  new window
26.Umer, M.、Attiq, S.、Jalil, H.(2018)。Determinants of online consumers' compulsive buying behavior: An S-O-R approach in SNS context。Journal of Business & Economics,10(2),105-132。  new window
27.Rathje, S.、Hackel, L.、Zaki, J.(2021)。Attending live theatre improves empathy, change attitudes, and leads to pro-social behavior。Journal of Experimental Social Psychology,95。  new window
28.Greenfader, C. M.、Brouillette, L.、Farkas, G.(2015)。Effect of a performing arts program on the oral language skills of young English learners。Reading Research Quarterly,50(2),185-203。  new window
29.Furman, L.(2000)。In support of drama in early childhood education, again。Early Childhood Education Journal,27(3),173-178。  new window
30.吳忠宏、呂淑芬(20041200)。鄉土教育融入學習領域之主題統整教學設計。國教輔導,44(2)=364,44-49。  延伸查詢new window
31.林若慧、陳思伶、蔡昀儒(20181200)。以氣氛理論建構並解讀觀賽休閒者的情緒感染。觀光休閒學報,24(3),235-261。new window  延伸查詢new window
32.Donovan, Robert J.、Rossiter, John R.(1982)。Store atmosphere: An environmental psychology approach。Journal of Retailing,58(1),34-57。  new window
33.Kotler, Philip(1973)。Atmospherics as a marketing tool。Journal of Retailing,49(4),48-64。  new window
34.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。  new window
35.Westbrook, Robert A.、Oliver, Richard L.(1991)。The dimensionality of consumption emotion patterns and consumer satisfaction。Journal of Consumer Research,18(1),84-91。  new window
36.Bitner, Mary Jo(1990)。Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses。Journal of Marketing,54(2),69-82。  new window
37.Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。  new window
38.Pine, B. Joseph II、Gilmore, James H.(1998)。Welcome to the Experience Economy。Harvard Business Review,76(4),97-105。  new window
39.Turley, L. W.、Milliman, R. E.(2000)。Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence。Journal of Business Research,49(2),193-211。  new window
40.Yoo, C.、Park, J.、Deborah, J. M.(1998)。Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitude。Journal of Business Research,42,253-263。  new window
學位論文
1.黃振翔(2001)。刺激性遊具之刺激程度與遊憩滿意度關係之研究(碩士論文)。中國文化大學。  延伸查詢new window
圖書
1.Ward, C. W.、Wilkinson, A. E.(2006)。Conducting meaningful interpretation: A field guide for success。Golden, CO:Fulcrum。  new window
2.Wagner, B. J.(1976)。Dorothy Heathcote: drama as a learning medium。Washington, DC:National Education Association。  new window
3.Plutchik, R.(1980)。Emotion: A Psycho-Evolutionary Synthesis。New York:Harper & Row。  new window
4.Pine, B. J. II、Gilmore, J. H.(1999)。The Experience Economy: Work is Theatre & Every Business a Stage。Harvard Business School Press。  new window
5.Abbott, Lawrence(1955)。Quality and competition。Columbia University Press。  new window
6.Strongman, K. T.(1996)。The psychology of emotion: theories of emotion in perspective。John Wiley & Sons。  new window
7.Siks, G. B.(1983)。Drama with children。Harper & Row。  new window
8.DeVellis, R. F.(2012)。Scale development: Theory and applications。Sage。  new window
9.Berman, B.、Evans, J. R.(2006)。Retail management: A strategic approach。Prentice Hall。  new window
10.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2019)。Multivariate data analysis。Cengage。  new window
11.Mehrabian, Albert、Russell, James A.(1974)。An Approach to Environmental Psychology。MIT Press。  new window
12.Owen, Mack、郭玉珍(1995)。表演藝術入門:表演初學者實務手冊。台北:亞太。  延伸查詢new window
其他
1.國家兩廳院(2019)。兩廳院售票系統2013~2018年消費行為報告,https://artsticketreport.npac-ntch.org/2019/artsticketreport.pdf。  延伸查詢new window
圖書論文
1.Hunt, H. K.(1977)。Customer satisfaction/dissatisfaction: Overview and future research directions。Conceptualization and measurement of consumer satisfaction and dissatisfaction。Cambridge, MA:Marketing Science Institute。  new window
2.Rust, R. T.、Oliver, R. L.(1994)。Service quality: Insights and managerial implications from the frontier。Service quality: New directions in theory and practice。Sage。  new window
3.Desmet, P. M. A.(2003)。Measuring Emotion: Development and Application of an Instrument to Measure Emotional Responses to Products。Funology。Springer。  new window
4.Eulefeld, G.(1991)。Environmental education and inclusive thinking。Conceptual issues in environmental education。Peter Lang。  new window
 
 
 
 
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