社會媒體正在成為網絡輿情的重要載體,它不僅蘊含著豐富的情緒化信息,而且用戶在閱讀這些信息時容易受到情緒感染。研究社會媒體的情緒感染算法對于控制網絡輿情具有重要的現實意義,運用信息科學技術研究社會科學現象為心理學領域提供了新的研究方法。本文從心理學情緒理論引入情緒感染的概念,總結歸納了現有的情緒感染模型,指出了現有研究的不足,并對后續的研究提出了一些建議,以期對深入開展社會媒體情緒感染算法提供借鑒。

Social media is becoming an important carrier of online public opinion.It contains rich emotional information,which makes users vulnerable to emotional contagion when reading information.Studying the emotional contagion algorithm of social media has important practical significance for understanding network public opinion.Furthermore,using information science and technology to study social science phenomena can provide new research methods for the field of psychology.The present study introduces the concept of emotional contagion from psychological emotion theory,summarizes the existing emotional contagion model from the perspective of emotional information transmission,points out the shortcomings of existing research,and puts forward some suggestions for future research.The results can provide a reference for the in-depth development of social media emotional contagion algorithms.