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題名:報紙的形象設定效果研究:以民國八十三年臺北市市長選舉為例
書刊名:新聞學研究
作者:金溥聰
作者(外文):King, Pu-tsung
出版日期:1997
卷期:55
頁次:頁203-223
主題關鍵詞:形象設定選民評價候選人議題與形象Image-settingCandidate imagesCandidate evaluationElection campaign
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(19) 博士論文(7) 專書(2) 專書論文(0)
  • 排除自我引用排除自我引用:19
  • 共同引用共同引用:50
  • 點閱點閱:89
     本論文針對1994年臺北市長選舉,研究的主要問題是:一)檢驗報紙是否具有候選人形象設定的效果,二)檢驗影響報紙形象設定效果的各種情境因素,包括媒介使用、省籍、教育程度、年紀、政黨認同等,三)檢驗選民對各個候選人情感好惡評價的有效預測變項。研究設計主要分成:一)內容分析:選舉期間,針對國內三大報紙中,有關候選人議題與形象的報導,進行為期四個月的內容分析。二)電話調查:在選舉投票日的前一週內,對臺北市的選民進行有關候選人形象的電話訪問調查。
     This study collected its research data from the 1994 Taipei mayoralty election. The main research foci of the study are: 1) to verify the second-level media agenda-setting effects, namely, the candidate-image-setting effects of the newspapers; 2) to examine the different contingent conditions of the media image-setting effects, including media exposure, education, age, gender, party identification, and sub ethnicity; 3) to investigate the best predictors of the image-setting effects among voters.   The research design of the study includes two parts: 1) to content-analyze three leading newspapers' reporting (for a period of four months) about campaign issues and candidate images during election campaign; 2) to conduct a telephone survey within one week before the election day to collect voters' opinions about candidate images.
期刊論文
1.McCombs, M. E.、Evatt, D.(1995)。Issues and attributes: Exploring a new dimension in agenda setting。Comunicación y Sociedad,8(1),7-32。  new window
2.Hofstetter, C. R.、Zukin, C.、Buss, T. F.(1978)。Political imagery and information in an age of television。Journalism Quarterly,55,562-569。  new window
3.Rarick, D. L.、Duncan, M. B.、Lee, D. G.、Porter, L. W.(1977)。The Carter persona: An empirical analysis of the rhetorical visions of Campaign '76。Quarterly Journal of Speech,63(3),258-273。  new window
4.Benton, M.、Frazier, P. J.(1976)。The Agenda Setting Function of the Mass Media at Three Levels of ''Information Holding"。Communication Research: An International Quarterly,3(3),261-274。  new window
5.Choi, H. C.、Becker, S. L.(1987)。Media use, Issue/Image Discriminations and Voting。Communication Research,14(3),267-291。  new window
6.Natchez, P. B.、Bupp, I. C.(1968)。Candidates, issues, and voters。Public Policy,17,409-437。  new window
7.Graber, D. A.(1972)。Personal Qualities in presidential images: the contribution of the press。Midwest Journal of Political Science,16,46-76。  new window
8.Davis, D. F.(1981)。Issue Informational and Connotation in Candidate Imagery Evidence from a Laboratory Experiment。International Political Science Review,2,461-469。  new window
9.Patterson, Thomas E.(1989)。The Press and Candidate Images。International Journal of Public Opinion Research,1(2),123-135。  new window
10.陳世敏(19920900)。候選人形象與選民投票行為。新聞學研究,46,149-168。new window  延伸查詢new window
11.McGee, M. C.(1978)。Not Men but Measures: The Origins and Support of an Ideological Principle。Quarterly Journal of Speech,64,141-156。  new window
12.Atwood, L. E.、Sohn, A.、Sohn, H.(1978)。Daily newspaper contributions to community discussion。Journalism Quarterly,55,570-576。  new window
13.Covington, C. R.(1993)。Shaping a candidate's image in the press: Ronald Reagan and the 1980 presidential election。Political Research Quarterly,46,783-98。  new window
14.Husson, W.、Stephen, T.、Harrison, T. M.、Fehr, B. J.(1988)。A interpersonal communication perspective on images of political candidates。Human Communication Research,14(3),397-421。  new window
15.Jacobs, L. R.、Shapiro, R. Y.(1994)。Issues, Candidate Image, and Priming: The Use of Private Polls in Kennedy's 1960 Presidential Campaign。The American Political Science Review,88(3),527-540。  new window
16.Kendall, K. E.、Yum, J. O.(1984)。Persuading the blue-collar voter: Issues, images and homophily。Communication Yearbook,8,707-722。  new window
17.McGrath, J. E.、McGrath, M. F.(1962)。Effects of partisanship on perceptions of political figures。Public Opinion Quarterly,26(2),236-248。  new window
18.Sigel, Roberta S.(1964)。Effect of partisanship on the perception of political candidates。Public Opinion Quarterly,28(3),483-496。  new window
19.陳義彥(19860300)。我國投票行為研究的回顧與展望。思與言,23(6),1-29。new window  延伸查詢new window
20.McCombs, Maxwell E.、Shaw, Donald L.(1972)。The Agenda-setting Function of Mass Media。The Public Opinion Quarterly,36(2),176-187。  new window
21.Becker, L.、McCombs, M.(1978)。The role of the press in determining voter reactions to presidential primaries。Human Communication Research,4,301-307。  new window
22.Garramone, G. M.(1983)。Issue versus Image Orientation and Effects of Political Advertising。Communication Research,10(1),59-76。  new window
23.Iyengar, Shanto、Peters, Mark D.、Kinder, Donald R.(1982)。Experimental Demonstrations of the "Not-so-minimal" Consequences of Television News Programs。The American Political Science Review,76(4),848-858。  new window
24.Hahn, D. F.、Gonchar, R. M.(1972)。Political myth: The image and the issue。Today's Speech,20,57-69。  new window
25.Shabad, G.,、Anderson, K.(1979)。Candidate evaluations by men and women。Public Opinion Quarterly,43(1),18-35。  new window
會議論文
1.Pike, G. R.(1985)。Toward a Transactional Model of Political Images: Collective Images of the Candidates in the 1984 Election。The International Communication Association Convention。Honolulu, HI。  new window
2.Zandpour, F.(1985)。1984 Presidential Candidates, Voter's Cognitive Styles and Preferences。The International Communication Association Convention。Honoluu, HI。  new window
3.McCombs, M.(1995)。The media outside and the pictures in our heads: Surveying the second dimension of agenda setting。The New Trends in Communication conference。Rome:Università degli Studi di Roma "La Sapienza"。  new window
研究報告
1.鄭夙芬(1993)。候選人形象與選民投票行為的關聯性分析 (計畫編號:NSC82-0301-H004-034-B2)。台北:政治大學選舉研究中心。  延伸查詢new window
2.陳義彥(1993)。選舉行為與臺灣地區的政治民主化:從第二屆立法委員選舉探討 (計畫編號:NSC82-0301-H004-034-B2)。臺北。  延伸查詢new window
學位論文
1.胡淑裕(1987)。大眾傳播媒介塑造政治人物形象之研究--孫運璿、林洋港、李登輝之個案分析(碩士論文)。中國文化大學。  延伸查詢new window
2.游秀齡(1982)。大學生對我國新起政治人物的映像研究(碩士論文)。國立中興大學。  延伸查詢new window
圖書
1.Robinson, M. J.、Sheehan, M. A.(1983)。Over the Wire and on TV: CBS and UPI in Campaign '80。New York:Russell Sage。  new window
2.Iyengar, Shanto、Kinder, Donald R.(1987)。News That Matters: Television and American Opinion。University of Chicago Press。  new window
3.雷飛龍(1992)。臺灣的選舉制度與投票行為。國立政治大學國際關係研究中心。  延伸查詢new window
4.American Institute for Political Communication(1970)。Anatomy of A Crucial Election。Washington, D. C.:American Institute for Political Communication。  new window
5.Buchann, B.(1991)。Electing A President: The Markle Commission Research on Campaign '88。Austin, TX:University of Texas Press。  new window
6.Cohen, B.(1975)。The Press and Foreign Policy。Princeton:Princeton University Press。  new window
7.Nimmo, D.、Savage, R. L.(1976)。Candidates and Their Images: Concepts, Methods, and Findings。Santa Monica, California:Goodyear Publishing Company, Inc.。  new window
8.Weaver, David H.、Graber, Doris A.、McCombs, Maxwell E.、Eyal, Chaim H.(1981)。Media agenda setting in a presidential election: Issues, images, and interests。New York, NY:Praeger。  new window
圖書論文
1.Campbell, A.(1996)。Interpreting the Presidential Victory。The National Election of 1964。Washington, DC:The Brookings Institution。  new window
2.Dennis, J.、Chaffee, S. H.、Choe, S. V.(1979)。Impact in partisan, image and issue voting。The Great Debates: Carter vs. Ford, 1976。Bloomington, IN:Indiana University Press。  new window
3.Weaver, D. H.(1977)。Political issues and voters need for orientation。The Emergence of American Political Issues: The Agenda-Setting Function of the Press。St. Paul, MN:West Publishing Company。  new window
4.Bowes, John E.、Strentz, May H.(1978)。Candidate images: Stereotyping and the 1976 Debates。Communication Yearbook。Transaction books。  new window
5.Hellweg, S. A.、Dionisopoulos, G. N.、Kugler, D. B.(1989)。Political candidate image: A state-of-the-art review。Progress in Communication Sciences。Norwood, N.J.:ABLEX Publishing Corp.。  new window
 
 
 
 
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