Managers of campaign headquarters often find it difficult to balance resource allocations between mobilization and propaganda divisions. The issue is critical in the battlefield but usually over-looked by academic circle. The study looks into the phenomenon using both aggregate and survey data and tries to explore the possi-bility of utilizing results of opinion polls for evaluating candidate performance. Analysis of aggregate data confirms the strength of mobilization but finds its role less significant. Its share of vote get-ting is shrinking as time changes. On the other hand, analysis of survey data shows that opinion polls can actually reflect the effective-ness of candidates' strategy in image building. However, if a re-search work want to get the most out of opinion polls it must plan a-head, hands in hands with campaign strategy, and put in more in-gredients of network and communication behaviors.