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題名：遊客對國家公園遊憩資訊、滿意度、場所依戀與重遊意願之研究
書刊名：運動與遊憩研究
作者：蔡進發 引用關係／甘唐沖 引用關係／江靜宜
作者(外文)：Tsai, Chin-fa／Kan, Tang-chung／Jiang, Jing-yi
出版日期：2008
卷期：3:1
頁次：頁125-152
主題關鍵詞：遊憩資訊；滿意度；場所依附；重遊意願；Tourism information；Satisfaction；Place attachment；Revisit intentions
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(10) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:10
  • 共同引用共同引用:133
  • 點閱點閱:107
國家公園以保育、教育及遊憩爲目的。因此，國家公園所提供的遊憩資訊與遊客滿意度也就成爲非常重要的管理課題。本研究以墾丁國家公園爲例，探討遊客對國家公園所提供之遊憩資訊（重要－表現程度）、滿意度（行前期望）、場所依戀、重遊意願及其間之關係。本研究採分層抽樣法，共獲得有效問卷1,159份。本研究研究結果發現國家公園所提供之遊憩資訊會顯著影響遊客滿意度；遊客滿意度會顯著影響其對國家公園之場所依戀；遊客對國家公園之場所依戀會顯著影響遊客對國家公園的重遊意願。本研究將依以上研究發現提出建議，作爲相關單位規劃管理國家公園之參考。
A national park is committed to conservation, education and recreation. Therefore, the information provided by national parks for visitors is important in management. Using Kenting National Park as a case study, the research explores the relationship between visitors' awareness of recreation information and their satisfaction, place attachment and revisit intentions. Data were collected using stratified sampling. Data were obtained from surveyed 1,159 respondents. It was found that visitors' awareness of recreation information was positively related to visitors' satisfaction. Also, visitors' satisfaction is positively related to place attachment. Place attachment is positively related to revisit intentions. Based on the findings, this study's practical suggestions are made regarding planning and the management.
期刊論文
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11.Hou, Jing-Shoung、Lin, Chung-Hsien、Morais, Duarte B.(2005)。Antecedents of Attachment to a Cultural Tourism Destination: The Case of Hakka and Non-Hakka Taiwanese Visitors to Pei-Pu, Taiwan。Journal of Travel Research，44(2)，221-233。  new window
12.黃躍雯、王鑫、黃宗成(20011200)。臺灣原住民部落發展生態旅遊的概念架構與實踐方針。國家公園學報，11(2)，192-212。new window  延伸查詢new window
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22.Richard, Frederick F.、Sasser, W. Eral Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review，68(5)，105-111。  new window
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24.朱芝緯、王鑫(20000900)。生態旅遊遊客守則之研究--以墾丁國家公園為例。戶外遊憩研究，13(3)，1-22。new window  延伸查詢new window
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27.吳忠宏、黃宗成、邱廷亮(20041200)。玉山國家公園遊客旅遊動機、期望、體驗、滿意度與重遊意願之研究。國家公園學報，14(2)，23-41。new window  延伸查詢new window
28.Marr, Jeffrey W.(1986)。Letting the customer be the judge of quality。Quality Progress，19(10)，46-49。  new window
29.Sampson, S. E.、Showalter, M. J.(1999)。The performance-importance response function: observations and implications。The Service Industries Journal，19(3)，1-25。  new window
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31.Deng, Wei-jaw(2007)。Using a revised importance-performance analysis approach: The case of Taiwanese hot springs tourism。Tourism Management，28(5)，1274-1284。  new window
32.Enright, Michael J.、Newton, James(2004)。Tourism destination competitiveness: A quantitative approach。Tourism Management，25(6)，777-788。  new window
33.Matzler, Kurt、Bailom, Franz、Hinterhuber, Hans H.、Renzl, Birgit、Pichler, Johann(2004)。The asymmetric relationship between attribute-level performance and overall customer satisfaction: A reconsideration of the importance-performance analysis。Industrial Marketing Management，33(4)，271-277。  new window
34.Oh, Haemoon(2001)。Revisiting importance-performance analysis。Tourism Management，22(6)，617-627。  new window
35.Moore, Roger L.、Graefe, Alan R.(1994)。Attachments to recreation settings: the case of rail-trail users。Leisure Sciences，16(1)，17-31。  new window
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37.吳忠宏、黃宗成(20011200)。玉山國家公園管理處服務品質之研究：以遊客滿意度為例。國家公園學報，11(2)，117-135。new window  延伸查詢new window
38.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing，56(1)，6-21。  new window
39.Kyle, G. T.、Graefe, A. R.、Manning, R.、Bacon, J.(2003)。An examination of the relationship between leisure activity involvement and place attachment among hikers along the Appalachian Trail。Journal of Leisure Research，35(3)，249-273。  new window
40.Kyle, G.、Bricker, K.、Graefe, A. R.、Wickham, T.(2004)。An examination of recreationists' relationships with activities and settings。Leisure Sciences，26(2)，123-142。  new window
41.Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research，19(4)，491-504。  new window
42.Williams, Daniel R.、Vaske, Jerry J.(2003)。The measurement of place attachment: Validity and generalizability of a psychometric approach。Forest Science，49(6)，830-840。  new window
43.Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science，12(2)，125-143。  new window
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會議論文
1.Lee, C.、Backman, K.、Backman, S.(1997)。Understanding Antecedents of Repeat Visitation and tourists' loyalty to a resort destination。The 1997 Travel and Tourism Research Association Annual Conference。Boulder, CO：TTRA。  new window
研究報告
1.黃宗成、李瑞興(2007)。96年度墾丁國家公園遊憩資訊及遊客滿意度調查分析。  延伸查詢new window
學位論文
1.陳松茂(2007)。遊客對國家公園生態旅遊管理之研究(碩士論文)。國立嘉義大學。  延伸查詢new window
2.李艾琳(2000)。國家公園遊憩環境衝擊管理模式之研究--以墾丁國家公園為例(碩士論文)。逢甲大學，台中。  延伸查詢new window
3.楊東霖(2005)。陽明山國家公園生態旅遊策略之研究(碩士論文)。中國文化大學。  延伸查詢new window
圖書
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2.Lawler, E. E.(1973)。Motivations inl work organizations。Monterey, Caliiomia：Brooks Cole Publishing Company。  new window
3.蔡佰祿(1990)。國家公園管理遊憩利用策略之研究。南投：內政部營建署玉山國家公園管理處。  延伸查詢new window
4.Peter, J. P.、Olson, J. C.(2003)。Consumer behavior and Marketing Strategy。New York：Irwin/McGraw-Hill。  new window
5.內政部營建署(1985)。臺灣地區之國家公園。台北：內政部營建署。  延伸查詢new window
6.Helson, H.(1964)。Adaptation-level theory。New York：Harper and Row。  new window
7.Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。  new window
8.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
圖書論文
1.Ryan, C.(1999)。From the psychometrics of SERVOUAL to sex-measurements of tourist satisfaction。Consumer behavior in travel and tourism。Binghamton, NY：Haworth Press。  new window
2.Stokols, D.、Shumaker, S. A.(1981)。People and Places: A Transactional View of Settings。Cognition, Social Behavior, and the Environment。Hillsdale, NJ：Lawrence Erlbaum。  new window
 
 
 
 
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