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題名：中部地區高爾夫球場服務品質、消費者知覺價值、滿意度與行為意向之研究
書刊名：管理實務與理論研究
作者：林聰哲
作者(外文)：Lin, Tsung-jer
出版日期：2008
卷期：2:4
頁次：頁196-214
主題關鍵詞：高爾夫球場；服務品質；知覺價值；行為意向；Golf club；Service quality；Perceived value；Satisfaction；Behavioral intention
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(29) 博士論文(2) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:29
  • 共同引用共同引用:72
  • 點閱點閱:321
本研究以中、彰、投地區九家高爾夫球場擊球消費者爲研究對象，探討高爾夫球場服務品質、消費者知覺價值、滿意度與行爲意向之關聯性，以「高爾夫球場服務品質、消費者知覺價值、滿意度與行爲意向量表」爲研究工具，進行資料蒐集，共計抽取415份有效問卷，所得資料以描述統計及結構方程模式分析等統計方法進行資料分析，其結果發現：一、中部地區高爾夫球場消費者之特徵，以男性所佔比例較高，教育程度以大專居多，年齡以41-50歲者居多，平均差點以10-19居多，球齡則以1-3年居多。二、球場服務品質、消費者知覺價值、滿意度與行爲意向間的關聯性，結果得知服務品質對知覺價值、滿意度與行爲意向皆有顯著的正向關係；知覺價值對滿意度與行爲意向有顯著的正向關係；滿意度對行爲意向有顯著的正向關係。
The purposes of this study were to reveal the four characteristics of service quality of golf club and consumer perceived value, satisfaction and behavioral intention in middle Taiwan regional golf club. Four hundred and fifteen golf players served as the subjects of this study in nine golf courses from Taichung, Changhua, Nanto. The instrument "The Questionnaire of Service Quality of Golf Club and Consumer Perceived Value, Satisfaction and Behavioral Intention in Middle Taiwan Regional Golf Club" was employed. Descriptive statistics and SEM were utilized for data analysis. Within the scope of the study, it was concluded that: 1. The ratio of male golf players was higher than other players; most of them owned the degree of college; the major of golf players were between 41 and 50 years old. Most of them at the point of golf were 10 to 19 points; most of them were 1 to 3 years of golf experience. 2. The connections of service quality of golf club and consumer perceived value, satisfaction and behavioral Intention were concluded that service quality was significant to consumer perceived value, satisfaction and behavioral Intention with positive relation. Consumer perceived value was significant to behavioral Intention with positive relation. Satisfaction was significant to behavioral Intention with positive relation.
期刊論文
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17.林錫波(20040300)。不同社經地位與技術水準的高爾夫球友對高爾夫球場服務品質認知之研究。體育學報，36，145-156。new window  延伸查詢new window
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29.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing，56(1)，6-21。  new window
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32.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing，50(4)，135-145。  new window
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學位論文
1.劉博鈞(2007)。台中地區健身俱樂部服務品質、顧客價值與消費者行為關係之探討(碩士論文)。大葉大學，彰化縣。  延伸查詢new window
2.廖士達(2006)。中部地區高爾夫球場服務品質之研究(碩士論文)。雲林科技大學。  延伸查詢new window
3.蔡佳燕(2007)。臺北市北投區市民運動中心顧客知覺價值、關係品質與忠誠度之研究(碩士論文)。輔仁大學。  延伸查詢new window
4.張賢盛(2005)。台南地區高爾夫消費行為與球場服務品質之研究(碩士論文)。國立體育學院。  延伸查詢new window
5.林聰賢(2008)。國軍高爾夫球場服務品質與顧客滿意度之研究--以清泉崗球場為例(碩士論文)。台北巿立體育學院。  延伸查詢new window
6.劉承洲(2006)。高爾夫球場服務品質、顧客滿意度與消費行為關係之研究--美麗華高爾夫鄉村俱樂部個案分析(碩士論文)。輔仁大學。  延伸查詢new window
7.蕭睿崢(2005)。高爾夫球場服務品質與顧客滿意度之研究--以林口球場為例(碩士論文)。輔仁大學。  延伸查詢new window
8.蔡維修(2005)。體驗行銷、顧客價值、顧客滿意與行為意向關係 之研究--以田尾公路花園形象商圈為例(碩士論文)。朝陽科技大學。  延伸查詢new window
9.洪祥洲(2003)。高爾夫球場顧客滿意度之研究--以長安高爾夫俱樂部為例(碩士論文)。輔仁大學。  延伸查詢new window
10.趙興華(1993)。影響我國高爾夫球場服務品質因素之研究--PZB模型為實證(碩士論文)。文化大學。  延伸查詢new window
11.江中皓(2002)。運動觀光高爾夫假期遊客參與動機與滿意度之研究(碩士論文)。國立體育學院。  延伸查詢new window
12.謝孟娟(2002)。健康體適能俱樂部顧客價值之研究--以亞力山大健康休閒俱樂部分店為例(碩士論文)。國立體育學院。  延伸查詢new window
13.胡凱傑(2003)。應用服務品質量表與知覺價值模式探討旅客再消費意願之影響因素：以汽車客運業為例(博士論文)。國立交通大學。new window  延伸查詢new window
14.李憲翰(2004)。高爾夫球友對球場服務品質與期望之研究--以高屏地區高爾夫球場為例(碩士論文)。國立屏東科技大學。  延伸查詢new window
15.蔡文凱(2005)。主題遊樂園服務品質、顧客滿意、知覺價值與行為意向關係之研究--以月眉育樂世界探索樂園為例(碩士論文)。朝陽科技大學。  延伸查詢new window
16.許世銘(2000)。高爾夫會員證購買動機、投資認知及會員滿意度之探討-以東方高爾夫球場為例(碩士論文)。國立臺灣大學。  延伸查詢new window
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1.Mardia, K. V.(1985)。Mardia's test of multinormality。Encyclopedia of statistical science, multivariate analysis to Plackett and Burman designs。New York：Wiley。  new window
 
 
 
 
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