| 期刊論文1. | 張國忠、劉娜婷(20050900)。顧客關係規畫對顧客忠誠度效應影響之研究--以臺灣金融業為例。商管科技季刊,6(3),491-514。 延伸查詢![new window](/gs32/images/newin.png) | 2. | Bove, L.、Johnson, L.(2002)。Predicting personal loyalty to a service worker。Australasian Marketing Journal,10(1),24-35。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | Levinthal, D. A.、Fichman, M.(1988)。Dynamics of Interorganizational attachments: Auditor-Client Relationships。Administrative Science Quarterly,33(3),345-369。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 4. | Bove, Liliana L.、Johnson, Lester W.(2001)。Customer relationships with service personnel: Do we measure closeness, quality or strength?。Journal of Business Research,54(3),189-197。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Barnes, J. G.(1997)。Satisfaction: Examining the Nature of Relationships between Providers of Financial Services and Their Retail Customers。Psychology and Marketing,14(8),765-790。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Fischer, E.、Gainer, B.、Bristor, J.(1997)。The Sex of the Service Provider: Does it Influence Perceptions of Service Quality?。Journal of Retailing,73(3),361-382。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Price, L. L.,、Armould, E. J.(1999)。Commerical friendships: Service provider-client relationships in context。Journal of Marketing,63(4),38-56。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Koernig, S. K.、Page, A. L.(2002)。What if your dentist looked like Tom cruise? applying the match-up hypothesis to a service encounter。Psychology and Marketing,19(1),91-110。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Fiske, S. T.、Linville, P. W.(1980)。What does the schema concept buy us?。Personality and Social Psychology Bulletin,6,543-557。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | Bowen, J. T.、Shoemaker, S.(1998)。Loyalty: A strategic commitment。Cornell Hotel and Restaurant Administration Quarterly,39(1),12-25。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Caballero, Marjorie J.、Solomon, Paul J.(1984)。Effects of Model Attractiveness on Sales Response。Journal of Advertising,13(1),17-23。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Bullard, William R.、Shemwell, Donald J. Jr.、Cronin, J. Joseph Jr.(1994)。Relational Exchange in Services: An Empirical Investigation of Ongoing Customer Service-provider Relationships。International Journal of Service Industry Management,5(3),57-68。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Macintosh, Gerrard、Lockshin, Lawrence S.(1997)。Retail relationships and store loyalty: a multi-level perspective。International Journal of Research in marketing,14(5),487-497。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | Sheth, Jagdish N.、Parvatiyar, Atul(1995)。Relationship Marketing in Consumer Markets: Antecedents and Consequences。Journal of the Academy of Marketing Science,23(4),255-271。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Smith, J. Brock(1998)。Buyer-seller Relationships: Bonds, Relationship Management, and Sex-Type。Canadian Journal of Administrative Sciences,15(1),76-92。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Beatty, S. E.、Mayer, M. L.、Coleman, J. E.、Reynolds, K. E.、Lee, J.(1996)。Customer-sales associate retail relationships。Journal of Retailing,72(3),223-247。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Garbarino, Ellen、Johnson, Mark S.(19990400)。The Different Roles of Satisfaction, Trust, and Commitment in Consumer Relationships。Journal of Marketing,63(2),70-87。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 18. | Spekman, R. E.(19880700)。Strategic supplier selection: Understanding long-term relationships。Business Horizons,31(4),75-81。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 19. | Anderson, Erin W.、Weitz, Barton(1989)。Determinants of continuity in conventional industrial channel dyads。Marketing Science,8(4),310-323。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 20. | Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing,51(2),11-27。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 21. | Kumar, Nirmalya、Scheer, Lisa K.、Steenkamp, Jan-Benedict E. M.(1995)。The Effects of Perceived Interdependence on Dealer Attitudes。Journal of Marketing Research,32(3),348-356。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 22. | Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research,29(3),314-328。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 23. | Smith, J. Brock(1998)。Buyer-seller relationships: Similarity, relationship management, and quality。Psychology & Marketing,15(1),3-21。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 24. | Berry, Leonard L.(1995)。Relationship Marketing of Services: Growing Interest, Emerging Perspectives。Journal of the Academy of Marketing Science,23(4),236-245。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 25. | Anderson, James C.、Narus, James A.(1990)。A model of distributor firm and manufacturer firm working partnerships。Journal of Marketing,54(1),42-58。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 26. | Brown, Jacqueline Johnson、Reingen, Peter H.(1987)。Social Ties and Word-of-Mouth Referral Behavior。Journal of Consumer Research,14(3),350-362。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 27. | Foster, Brian D.、Cadogan, John W.(2000)。Relationship selling and customer loyalty: An empirical investigation。Marketing Intelligence & Planning,18(4),185-199。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 28. | Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing,58(2),1-19。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 29. | Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 30. | Bem, Sandra L.(1981)。Gender Schema Theory: A Cognitive Account of Sex Typing。Psychological Review,88(4),354-364。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 31. | Bitner, Mary Jo(1992)。Servicescapes: The Impact of Physical Surroundings on Customers and Employees。Journal of Marketing,56(2),57-71。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 32. | Rempel, John K.、Holmes, John G.、Zanna, Mark P.(1985)。Trust in Close Relationships。Journal of Personality and Social Psychology,49(1),95-112。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 33. | 黃識銘、余泰魁(20060700)。關係連結與未來關係互動之研究--關係品質中介效果。管理與系統,13(3),265-292。 延伸查詢![new window](/gs32/images/newin.png) | 34. | 林金盾(2002)。人類的費洛蒙-異性相吸的道理。科學教育月刊,250,46-56。 延伸查詢![new window](/gs32/images/newin.png) | 35. | Beetles, A.,、Crane A.(2005)。Mapping out the field of gender and buyer-seller relationships: Developing a new perspective。Journal of Marketing Management,21,231-250。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 36. | Bove, L. L.,、Smith, A. D.(2006)。Relationship strength between a customer and service worker: Does gender dyad matter?。Services Marketing Quarterly,27(3),17-34。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 37. | De Wulf K.、Odekerken-Schröder G.(2002)。Assessing the impact of a retailer’s relationship efforts on consumers’ attitudes and behavior。Journal of Retailing and Consumer Services,10(2),95-108。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 38. | Ellis, K. L.,、Beatty, S. E.(1995)。Customer relationships with retail salespeople: A conceptual model and propositions。Advances in Consumer Research,22,594-598。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 39. | Fine, L.,、Pullins, E. B.(1998)。Peer mentoring in the industrial sales force: An exploratory investigation of men and women in developmental relationships。Journal of Personal Selling and Sales Management,18(4),89-103。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 40. | McElroy, J.,、DeCarol, E.(1999)。Physical attractiveness on cognitive evaluations of saleswomen's performance。Joumal of Marketing Theory and Practice,7(1),84-100。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 41. | Nielson, C. C.(1998)。An empirical examination of the role of ‘‘closeness’’ in industrial buyer-seller relationships。European Journal of Marketing,32(5),441-463。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 42. | Palmer, A.,、Bejou, D.(1994)。Buyer-seller relationships: A conceptual model and empirical investigation。Journal of Marketing Management,10(6),495-512。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 43. | Palmer, A.,、Bejou, D.(1995)。The effects of gender on the development of relationships between clients and financial advisors。International Journal of Bank Marketing,13(3),18-27。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 44. | Pullins, E. B., Reid, D. A.,、Plank, R. E.(2004)。A global review of purchasing and supply。Journal of Supply Chain Management,40(3),40-48。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 45. | Riger, S.,、Gilligan, P.(1980)。Women in management: An exploration of competing paradigms。American Psychologist,35(10),902-910。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 46. | Rogers, E. M.,、Bhowmik, D. K.(1970)。Homophily-hetrophily: Relational concepts for communication research。Public Opinion Quarterly,34(4),523-538。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 47. | Shemwell, D. J.、Cronin, J. J.(1995)。Trust and commitment in customer/service provider relationships: An analysis of differences across service types and between sexes。Journal of Customer Service Marketing Management,1(2),65-75。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 48. | Solnick, S. J.、Schweitzer, M. E.(1999)。The influence of physical attractiveness and gender on ultimatum game decisions。Organizational behavior and human decision processes,79(3),199-215。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 49. | Vanwesenbeeck, I., Van Zessen, G., Ingham, R., Jaramazovic, E.,、Stevens, D.(1999)。Factors and processes in heterosexual competence and risk: An integrated review of the evidence。Psychology and Health,14(1),25-50。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 會議論文1. | Zeithaml, Valarie A.(1981)。How Consumer Evaluation Processes Differ between Goods and Services。Marketing of Services Conference。Chicago, IL:American Marketing Association。186-190。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Smith, J. B.,、Bejou, D.(1995)。Sex differ ences in relationship management: An exploratory analysis。Melbourne, Australia。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 研究報告1. | Gummesson, E.(1990)。The part-time marketer。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Soni P. K. Wilson D. T.、O’Keeffe M.(1996)。Beyond customer satisfaction: Customer commitment。The Pennsylvania State University。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書1. | Webster, Frederick E. Jr.、Wind, Yoram(1972)。Organizational Buying Behavior。Englewood Cliffs, NJ:Prentice-Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Barnes, J. G.(2001)。Secrets of customer relationship management。McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 3. | 邱皓政(2008)。量化研究法(一):研究設計與資料處理。臺北市:雙葉書廊有限公司。 延伸查詢![new window](/gs32/images/newin.png) | 4. | Etzel, M. J.、Walker, B. J.、Stanton, W. J.(2001)。Marketing Management。McGraw-Hill。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 5. | Lovelock, Christopher、Wright, Lauren(1999)。Principles of Service Marketing and Management。Prentice Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 6. | Levinson, D. J.、Darrow, C. N.、Klein, E. B.、Levinson, M. H.、McKeen, B.(1978)。The Seasons of Man's Life。New York, NY:A. A. Knopf。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 7. | Jackson, Barbara B.(1985)。Winning and Keeping Industrial Customers: The Dynamics of Customer Relationships。Lexington, MA:D. C. Heath and Company。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 8. | Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2006)。Multivariate data analysis。Pearson Prentice Hall。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 9. | Byrne, D.(1971)。The attractive paradigm。NY。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 10. | DeLamater, J. D.、Myers, D. J.(2007)。Social psychology。Belmont, CA:Wadsworth。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 11. | Green, H. C.(2006)。Trust-based selling。NY。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 12. | Gummesson, E.(2006)。Total relationship marketing (2nd ed.)。Oxford。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 13. | Halinen, A.(1996)。Service quality in professional business services: A relationship approach。Advances in services marketing and management: Research and practice。London。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 14. | McCracken, G.(1995)。Big hair: A journey into the transformation of self。Toronto, Canada。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 15. | Peppers, D.,、Rogers, M.(2004)。Managing customer relationships。NJ。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 16. | Reingen, P. H., Gresham, L. G.,、Kernan, J. B.(1980)。Behavioral consequences of the physical attractiveness stereotype in personal selling。Marketing in the 80’s。Chicago。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 17. | Ridley, C. A.,、Avery, A. W.(1997)。Social network influence on the dyadic relationship。Social exchange in developing relationships。NY。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 圖書論文1. | Taylor, S. E.、Crocker, J. L.(1981)。Schematic Bases of Social Information Processing。Social Cognition: The Qntario Symposium。Hillsdale, NJ:Lawerence Erlbaum Associates。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | 2. | Tajfel, Henri、Turner, John C.(1979)。An Integrative Theory of Intergroup Conflict。The Social Psychology of Intergroup Relations。Brooks/Cole。 ![](/gs32/thssjcncl/image/nclsfx.gif) ![new window](/gs32/images/newin.png) | |