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題名:團購網站顧客權益經營對網路口碑與黏著度之影響
書刊名:創新與管理
作者:黃上晏魏鎂
作者(外文):Huang, Shan-yanWei, Mei
出版日期:2018
卷期:14:1
頁次:頁59-88
主題關鍵詞:顧客權益信任承諾網路口碑黏著度Customer equityTrustCommitmentWord-of-mouthStickiness
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:10
  • 點閱點閱:27
期刊論文
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2.Zott, C.、Amit, R. B.、Donlevy, J.(2000)。Strategies for Value Creation in E-Commerce: Best Practice in Europe。European Management Journal,18(5),463-475。  new window
3.吳品秀、陳武倚(20111200)。消費者參與網路團購動機之研究。資訊管理展望,13(2),99-121。  延伸查詢new window
4.Chen, Y. H.、Hsu, I. C.、Lin, C. C.(2010)。Website Attributes That Increase Consumer Purchase Intention: A Conjoint Analysis。Journal of Business Research,63(9/10),1007-1014。  new window
5.Hansen, H.、Sandvik, K.、Selnes, F.(2003)。Direct and indirect effects of commitment to a service employee on the intention to stay。Journal of Service Research,5(4),356-368。  new window
6.黃照貴、顏郁人(20090100)。以關係承諾觀點探討虛擬社群不同參與程度成員之行為。資訊管理學報,16(專刊),57-81。new window  延伸查詢new window
7.Maciag, G. A.(2000)。Web portals user in, drive away business。National Underwriter Property and casualty--Risk and Benefit Management,11(1),1-9。  new window
8.Schlosser, A. E.(2005)。Source perceptions and the persuasiveness of internet word-of-mouth communication。Advances in Consumer Research,32(1),202-203。  new window
9.Hansotia, B.(2004)。Customer metrics and organizational alignment for maximizing customer equity。Journal of Database Marketing & Customer Strategy Management,12(1),9-20。  new window
10.Holehonnur, A.、Raymond, M. A.、Hopkins, C. D.、Fine, A. C.(2009)。Examining the customer equity framework from a consumer perspective。Journal of Brand Management,17(3),165-180。  new window
11.Kumar, V.、Petersen, J. A.、Leone, R. P.(2007)。How valuable is the word of mouth。Harvard Business Review,85(10),139-146。  new window
12.Dorsch, M. J.、Carlson, L.(1996)。A transaction approach to understanding and managing customer equity。Journal of Business Research,35(3),253-264。  new window
13.Liu, H. Y.、Lai, P.(2004)。Managing process-centred e-government in Taiwan: A customer relationship management approach。Electronic Government,1(4),398-419。  new window
14.Engel, James F.、Kegerreis, Robert J.、Blackwell, Roger D.(1969)。Word-of-mouth communication by the innovator。Journal of Marketing,33(3),15-19。  new window
15.Park, Chung-Hoon、Kim, Young-Gul(2006)。The effect of information satisfaction and relational benefit on consumers' online shopping site commitments。Journal of Electronic Commerce in Organizations,4(1),70-90。  new window
16.Gaski, J. F.(1986)。Interrelations among a Channel Entity's Power Sources: Impact of the Exercise of Reward and Coercion on Expert, Referent, and Legitimate Power Sources。Journal of Marketing Research,23(1),62-77。  new window
17.Chiou, Jyh-Shen、Droge, Cornelia、Hanvanich, Sangphet(2002)。Does Customer Knowledge Affect How Loyalty is Formed?。Journal of Service Research,5(2),113-124。  new window
18.Koehn, D.(1996)。Should we trust in trust?。American Business Law Journal,34(2),183-203。  new window
19.Li, Dahui、Browne, Glenn J.、Wetherbe, James C.(2006)。Why do internet users stick with a specific web site? A relationship perspective。International Journal of Electronic Commerce,10(4),105-141。  new window
20.Wilson, P. A.(1995)。The Effects of Politics and Power on the Organizational Commitment of Federal Executives。Journal of Management,21(1),101-118。  new window
21.Urban, G. L.、Sultan, F.、Qualls, W. J.(2000)。Placing trust at the center of your internet strategy。Sloan Management Review,42(1),39-48。  new window
22.Jarvenpaa, S. L.、Tractinsky, N.、Saarinen, L.(1999)。Consumer trust in an internet store: A cross-cultural validation。Journal of Computer-Mediated Communication,5(2),1-35。  new window
23.Kelley, Scott W.、Davis, Mary A.(1994)。Antecedents to Customer Expectations for Service Recovery。Journal of the Academy of Marketing Science,22(1),52-61。  new window
24.Walter, A.、Ritter, T.(2003)。The influence of adaptations, trust, and commitment on value-creating functions of customer relationships。The Journal of Business & Industrial Marketing,18(4/5),353-365。  new window
25.Kanter, R. M.(1968)。Commitment and social organization: A study commitment mechanisms in utopian communities。American Sociological Review,33(4),499-517。  new window
26.Bansal, Harvir S.、Irving, P. Gregory、Taylor, Shirley F.(2004)。A three-component model of customer commitment to service providers。Journal of the Academy of Marketing Science,32(3),234-250。  new window
27.Rezabakhsh, B.、Bornemann, D.、Hansen, U.、Schrader, U.(2006)。Consumer Power: A comparison of the old economy and the internet economy。Journal of Consumer Policy,29(1),3-36。  new window
28.賴佳吟、梁定澎、謝乙丞(20160900)。社群網站使用者動機和資訊特性對於使用者資訊推薦意圖影響之研究。商略學報,8(3),135-158。new window  延伸查詢new window
29.Anand, Krishnan S.、Aron, Ravi(2003)。Group buying on the Web: A comparison of price-discovery mechanisms。Management Science,49(11),1546-1562。  new window
30.Chen, Jian、Chen, Xi-long、Song, Xi-ping(2007)。Comparison of the group-buying auction and the fixed pricing mechanism。Decision Support Systems,43(2),445-459。  new window
31.Shani, David、Chalasani, Sujana(1992)。Exploiting Niches Using Relationship Marketing。Journal of Consumer Marketing,9(3),33-42。  new window
32.Lemon, K. N.、Rust, R. T.、Zeithaml, V. A.(2001)。What drives customer equity?。Marketing Management,10(1),20-25。  new window
33.凃保民、王姿喬(20170600)。辦公室網路團購是一種社交購物:探究國小教師動機、意圖與行為間之關係。商略學報,9(2),119-140。new window  延伸查詢new window
34.Berger, P. D.、Nasr, N. I.(1998)。Customer lifetime value: Marketing models and application。Journal of Interactive Marketing,12(1),17-30。  new window
35.Godes, D.、Mayzlin, D.(2009)。Firm-created word of mouth communication: A field-based quasi-experiment。Marketing Science,28(4),721-739。  new window
36.Huang, S. Y.、Li, C. R.、Lin, C. J.(2007)。A literature of online trust in business to consumer online transactions。Issues in Information Systems,8(2),2001-2006。  new window
37.Liu, H. Y.(2007)。Development of a framework to identify the customer relationship management in the banking industry。International Journal of Management,24(1),15-32。  new window
38.Nadler, S.、Simerly, R. L.(2006)。The effect of listening on the formation of students trust and commitment in academic advising: A study at a United States university。International Journal of Management,23(2),215-221。  new window
39.Pritchard, M. P.、Havitz, M. E.、Howard, D. R.(1999)。Analysing the commitment-loyalty link in service contexts。Journal of the Academy of Marketing Science,27,333-348。  new window
40.Winch, G.、Joyce, P.(2006)。Exploring the dynamics of building, and losing, consumer trust in B2C e-Business。International Journal of Retail & Distribution Management,34(7),541-555。  new window
41.Villanueva, J.、Hanssens, D. M.(2007)。Customer equity: Measurement, management and research opportunities。Foundations and Trends in Marketing,1(1),1-95。  new window
42.Liu, Yong(2006)。Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue。Journal of Marketing,70(3),74-89。  new window
43.Johnson, M. D.、Gustafsson, A.、Andreassen, T. W.、Lervik, L.、Cha, J.(2001)。The evolution and future of national customer satisfaction index models。Journal of Economic Psychology,22(2),217-245。  new window
44.Gefen, David、Karahanna, Elena、Straub, Detmar W.(2003)。Trust and TAM in Online Shopping: An integrated Model。Management Information Systems Quarterly,27(1),51-90。  new window
45.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。  new window
46.Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing,51(2),11-27。  new window
47.Fullerton, Gordon(2003)。When does commitment lead to loyalty?。Journal of Service Research,5(4),333-344。  new window
48.Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research,29(3),314-328。  new window
49.Vogel, Verena、Evanschitzky, Heiner、Ramaseshan, B.(2008)。Customer equity drivers and future sales。Journal of Marketing,72(6),98-108。  new window
50.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
51.Harrison-Walker, L. Jean(2001)。The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment as Potential Antecedents。Journal of Service Research,4(1),60-75。  new window
52.Anderson, Erin、Weitz, Barton(1992)。The use of pledges to build and sustain commitment in distribution channels。Journal of Marketing Research,29(1),18-34。  new window
53.Lin, Judy Chuan-Chuan(2007)。Online stickiness: Its antecedents and effect on purchasing intention。Behaviour & Information Technology,26(6),507-516。  new window
54.McKnight, D. Harrison、Cummings, Larry L.、Chervany, Norman L.(1998)。Initial Trust Formation in New Organizational Relationships。The Academy of Management Review,23(3),473-490。  new window
55.Brown, Jacqueline Johnson、Reingen, Peter H.(1987)。Social Ties and Word-of-Mouth Referral Behavior。Journal of Consumer Research,14(3),350-362。  new window
56.Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing,58(2),1-19。  new window
57.Garbarino, Ellen、Johnson, Mark S.(1999)。The different roles of satisfaction, trust, and commitment in customer relationships。Journal of Marketing,63(2),70-87。  new window
58.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
59.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing,18(1),38-52。  new window
60.Dichter, Ernest(1966)。How word-of-mouth advertising works。Harvard Business Review,44(6),147-166。  new window
61.Chiu, C. M.、Hsu, M. H.、Sun, S. Y.、Lin, T. C.、Sun, P. C.(2005)。Usability, Quality, Value and E-Learning Continuance Decisions。Computers & Education,45(4),399-416。  new window
62.Lee, Matthew Kwok On、Turban, Efraim(2001)。A Trust Model for Consumer Internet Shopping。International Journal of Electronic Commerce,6(1),75-91。  new window
63.Mukherjee, Avinandan、Nath, Prithwiraj(2007)。Role of electronic trust in online retailing: A re-examination of the commitment-trust theory。European Journal of Marketing,41(9/10),1173-1202。  new window
64.Gelb, Betsy D.、Sundaram, Suresh(2002)。Adapting to "Word of Mouse"。Business Horizons,45(4),21-25。  new window
65.Herr, Paul M.、Kardes, Frank R.、Kim, Jaewoo John(1991)。Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective。Journal of Consumer Research,17(4),454-462。  new window
會議論文
1.Kauffman, R. J.、Wang, B.(2001)。New buyers' arrival under dynamic pricing market microstructure: the case of group-buying discounts on the internet。34th Hawaii International Conference on System Sciences。Hawaii, HI。1-10。  new window
研究報告
1.Gillespie, A.、Krishna, M.、Oliver, C.、Olsen, K.、Thiel, M.(1999)。Using Stickiness to Build and Maximize Web Site Value。Owen Graduate School of Management。  new window
2.資策會(2009)。經濟部98年度新網路時代電子商務發展計畫國內電子商務調查(含B2B、B2C與C2C)研究報告。臺北市:資策會。  延伸查詢new window
圖書
1.Rust, R. T.、Lemon, K. N.、Narayandas, D.(2005)。Customer equity management。New Jersey:Person Prentice Hall。  new window
2.Silverman, D.(2010)。Qualitative research。Sage Publications Limited。  new window
3.Roscoe, J. T.(1975)。Fundamental research statistics for the behavioral sciences。Holt, Rinehart and Winston, Inc.。  new window
4.Keiningham, T. L.、Vavra, T. G.、Aksoy, L.、Wallard, H.(2005)。Loyalty myths: Hyped strategies that will put you out of business--and proven tactics that really work。John Wiley & Sons, Inc.。  new window
5.Rust, Roland T.、Zeithaml, Valarie A.、Lemon, Katherine N.(2000)。Driving customer equity: How customer lifetime value is reshaping corporate strategy。New York:Free Press。  new window
6.Kotler, Philip(1997)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall。  new window
7.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
其他
1.畢倩涵(2017)。砸百萬!團購網帶員工遊歐--網友封佛心企業,臺北市。,https://news.tvbs.com_tw/life/742605。  延伸查詢new window
 
 
 
 
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