The purpose of this study was to discuss players’ experiential value of participating 2009 National Intercollegiate Athletic Games for difference analysis. Descriptive analysis, factor analysis and MANOVA were exercised in this study. The results revealed that the demographic data of most participants was male, junior students, school located in the middle of Taiwan, played in table tennis and tennis, practiced for 5-6 years, participation experience of 3 times. As to "service excellence" and "consumer return on investment", junior participants were better than sophomores'. Concerning "service excellence", participants from schools located in the North of Taiwan were superior to participants whose school located in the South, East of Taiwan, and offshore islands. For "consumer return on investment" and "aesthetics", participators studied in the North were greater than those in the South. Students participating in table tennis, badminton and Karate were better than students in swimming item in terms of "aesthetics". With regards to "service excellence" and "consumer return on investment", participants have practiced for 5-6 years were greater than those practiced for 3-4 years. Players participating in National Intercollegiate Athletic Games for 3 times were also better than those participating in this game for 2 times. It will be great if the host authority of the games can provide experiences sharing and solutions for challenges to the next host. Besides, to issue participation certificate for each player, create games with simplicity, or set up discussion forum for this game are suggested making the National Intercollegiate Athletic Games more attractive and fascinating.