:::

詳目顯示

回上一頁
題名:外部線索對產品評價之模型建構與效果衡量模式研究
書刊名:中原企管評論
作者:范惟翔 引用關係黃昱凱 引用關係張瑞鉉詹坤團
作者(外文):Fan, Wei-shangHuang, Yu-kaiChang, Ruei-shiuanChan, Kun-tuan
出版日期:2011
卷期:9:1
頁次:頁1-23
主題關鍵詞:外部線索代言人可信度品牌形象知覺風險Extrinsic cueCelebrity endorserBrand imagePerceived risk
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:29
  • 點閱點閱:45
期刊論文
1.范惟翔、張瑞鉉(20070400)。電子商務網站經營環境之建構與效果衡量模式研究。管理評論,26(2),39-67。new window  延伸查詢new window
2.Biswas, Dipayan、Biswas, Abhijit、Das, Neel(2006)。The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions。Journal of Advertising,35(2),17-31。  new window
3.Cordell, Victor V.(1993)。Interaction Effects of Country of Origin with Branding, Price, and Perceived Performance Risk。Journal of International Consumer Marketing,5(2),5-20。  new window
4.張淑青(200412)。服務知覺價值多構面量表之實證研究。企業管理學報,63,95-119。new window  延伸查詢new window
5.Bhuian, S. N.(1997)。Marketing Cues and Perceived Quality: Perceptions of Saudi Consumers toward Products of the U.S., Japan, Germany, Italy, U.K. and France。Journal of Quality Management,2(2),217-235。  new window
6.Spence, M.(1977)。Consumer Misperceptions, Product Failure and Producer Liability。Review of Economic Studies,44(3),561-572。  new window
7.Goldsmith, R. E.、Lafferty, B. A.、Newell, S. J.(2000)。The impact of corporate credibility and celebrity credibility of consumer reactions to advertisements and brands。Journal of Advertising,29(3),43-54。  new window
8.Batra, Rajeev、Stayman, Douglas M.(1990)。The role of mood in advertising effectiveness。Journal of Consumer Research,17(2),203-214。  new window
9.Stone, Robert N.、Gronhaug, Kjell(1993)。Peceived Risk: Further Considerations for the Marketing Discipline。European Journal of Marketing,27(3),39-50。  new window
10.Farquhar, Peter H.(1989)。Managing Brand Equity。Marketing Research,1,24-33。  new window
11.Campbell, L.、Diamond, W. D.(1990)。Framing and Sales Promotion: The Characteristics of Good Deal。Journal of Consumer Marketing,7(4),25-31。  new window
12.Hoyer, Wayne D.、Brown, Steven P.(1990)。Effects of brand awareness on choice for a common, repeated-purchase product。Journal of Consumer Research,17(2),141-148。  new window
13.Thakor, M. V.、Katsanis, L. P.(1997)。A Model of Brand and Country Effects on Quality Dimensions: Issues and Implications。Journal of International Consumer Marketing,9(3),79-100。  new window
14.Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。  new window
15.Sweeney, Julian C.、Soutar, Geoffrey N.、Johnson, Lester W.(1999)。The Role of Perceived Risk in the Quality-value Relationship: A Study in a Retail Environment。Journal of Retailing,75(1),77-105。  new window
16.Steenkamp, Jan-Benedict E. M.(1990)。Conceptual Model of the Quality Perception Process。Journal of Business Research,21(4),309-333。  new window
17.Grewal, D. R.、Krishnan, R.、Baker, J.、Borin, N.(1998)。The effect of store name, brand, name and price discounts on customers' evaluations and purchase intentions。Journal of Retailing,74(3),331-352。  new window
18.Han, C. M.(1988)。The Role of Consumer Patriotism In The Choice of Domestic Versus Foreign Products。Journal of Advertising Research,28,25-32。  new window
19.Dobni, Dawn、Zinkhan, George M.(1990)。In Search of Brand Image: A Foundation Analysis。Advances in Consumer Research,17(1),110-119。  new window
20.Freiden, Jon B.(1984)。Advertising Spokesperson Effects: An Examination of Endorser Type and Gender on Two Audiences。Journal of Advertising Research,24(5),33-41。  new window
21.McCracken, Grant(1989)。Who is the celebrity endorser? Cultural foundations of the endorsement process。Journal of Consumer Research,16(3),310-321。  new window
22.Hosmer, Larue Tone(1995)。Trust: The Connecting Link between Organizational Theory and Philosophical Ethics。Academy of Management Review,20(2),379-403。  new window
23.Roth, Martin S.、Romeo, Jean B.(1992)。Matching product category and country image perceptions: A framework for managing country-of-origin effects。Journal of International Business Studies,23(3),477-497。  new window
24.Teas, R. K.、Agarwal, S.(2000)。The effects of extrinsic product cues on consumers' perceptions of quality, sacrifice, and value。Journal of the Academy of Marketing Science,28(2),278-290。  new window
25.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
26.蔡東峻、李曉青(20050300)。折扣比例、品牌形象和產品種類對消費者知覺品質和知覺風險的影響。中山管理評論,13(1),143-176。new window  延伸查詢new window
27.Kamins, M. A.、Marks, L. J.(1999)。The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands。Journal of the Academy of Marketing Science,19(3),177-185。  new window
28.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
29.Ohanian, Roobina(1991)。The Impact of Celebrity Spokespersons' Perceived Image on Consumers' Intention to Purchase。Journal of Advertising Research,31(1),46-54。  new window
30.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
31.De Chernatony, Leslie、McWilliam, Gil(1989)。Branding terminology: the real debate。Marketing Intelligence & Planning,7(7/8),29-32。  new window
32.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
33.Freiden, J. B.(1984)。Advertising Spokespersion Effects: and Examination of Endorser Type and Gender on Two Audiences?。Journal of Advertising Research,24,33-41。  new window
34.Grewal, D.、Jerry, G.、Howard, M.(1994)。The Moderating Effects of Message Framing and Source Credibility on the Price-Perceived Risk Relationship。Journal of consumer Research,74(3),331-352。  new window
35.Hampton, G. M.(1977)。Perceived Risk in Buying Products Made Abroad by American Firms。Baylor Business Studies,5(1),53-64。  new window
36.Bilkey, W. J.、Erik, N.(1982)。Country-of-Origin Effect on Product Evaluaion。Jouranl of International Business Studies,13(1),89-99。  new window
37.Laffetry, J. D.、Beeferman, Berger, A.(1999)。Statistical Models for Text Segmentation。Machine Learning,30(1-3),177-210。  new window
38.Maheswaran, D.(1994)。Country of Origin as a Stereotype: Effect of Consumer Expertise and Attribute Strength on Product Evaluations。Journal of Consumer Research,21(2),354-365。  new window
39.Lin, W. B.(2008)。Investigaiton on the Model of Consumers' Perceived Risk-Integrated Viewpoint。Expert Systems with Applications,34(2),977-988。  new window
40.Chao, P.、Gerhard, W.、Thomas, W.(2005)。Celebrity and Foreign Brand Name as Moderators of Country-of-Origin Effect。International Journal of Advertising,24(2),173-192。  new window
41.Chen, C. H.、Hsu, H. C.、Lai, C. S.(2007)。Extrinsic cue of warranty by selling through a reputable website。Journal of Advertising Research,47(2),158-164。  new window
42.Kamins, Michael A.(1989)。Celebrity and Noncelebrity Advertising in Two-Sided Context。Journal of Advertising Researc,29(3),34-42。  new window
43.Knowles, P. A.、Stephen, J. G.、Jeffrey, B.(1993)。An Examination of Mood Effects on Retrieval and Evaluation of Advertisement and Brand Informaiton。Journal of the Academy of Marketing Science,21(2),135-142。  new window
44.Till, B. D.、Terence A. S.(1998)。Endorsers in Advertising: the Case of Negative Celebrity Information?。Journal of Advertising,27(1),67-82。  new window
45.Villarejo-Ramos, A. F.、Sanchez-Franco, M.J.(2005)。The Impact of Marketing Communicaiton and Price Promotion on Brand Equity。Brand Management,12(6),431-444。  new window
46.Narasimhan, S.、Subhash, C. J.、Kiranjit, S.(2004)。An Experimental Study of Two Dimensions of Country-of-Origin (Manufacturing Country and Branding Country) Using Intrinsic and EXtrinsic Cues。International Business Review,13(1),65-82。  new window
47.Park, C. W、Jaworski, B. J.、MacInnis, D. J.(1986)。Strateegic Brand Concepti-image Management。Journal of Marketing,50(4),135-145。  new window
48.Chen, Rong、He, Feng(2003)。Examinatioin of Brand Knowledge, Perceived Risk and Consumer' Intention to Adopt an Online Retailer。TQM and Business Excellence,14(6),677-693。  new window
49.Roggeveen, A. L.、Grewal, D.、Gotlieb, J.(2006)。Does the Frame of a Comparative Ad Moderate the Effectiveness Extrinsic Information Cues。Journal of Consumer Research,33(1),115-122。  new window
50.Wall, M.、Liefield, J.、Heslop, L. A.(1991)。Impact of Country-of-Origin Cues on Consumer Judgements in Multi-Cue Situatioins: a Covariance Analysis。Journal of the Academy of Marketing Science,29(2),105-113。  new window
51.Wood, C. M.、Scheer, L. K.(1996)。Incorporation Perceived Risk into Models of Consumer Deal Assessment and Purchae Intent。Advances in Consumer Research,23(1),399-404。  new window
會議論文
1.Jacoby, Jacob、Kaplan, Leon B.(1972)。The Components of Perceived Risk。Third Annual Conference of the Association for Consumer Research,(會議日期: Nov. 2-5, 1972)。Association for Consumer Research。382-393。  new window
圖書
1.Wan, T. H.(2002)。Evidence-based Health Care Management: Multivariate Modeling Approaches。Kluwer Academic Publishers。  new window
2.Kolter, P.(2000)。Market Management: Analysis,Planning,Implementation and Control。New Jersey:Prentice-Hall Inc.。  new window
3.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。  new window
4.林震岩(2006)。多變量分析:SPSS的操作與應用。臺北:智勝文化事業有限公司。  延伸查詢new window
5.Shimp, Terence A.(1993)。Promotion Management and Marketing Communications。Chicago, Illinois:Dryden Press。  new window
6.Aaker, David A.(1996)。Building Strong Brands。New York, NY:Simon & Schuster UK Ltd.:The Free Press。  new window
7.Mueller, R. O.(1996)。Basic Principles of Strucutral Equation Modeling: an Introduction to LISEREL and EQS。New York。  new window
圖書論文
1.Hu, L. T.、Bentler, P. M.(1995)。Evaluating model fit。Structural equation modeling: Concepts, issues, and applications。Sage。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
1. 農產品產地屬性訊息對消費者知覺風險、品牌權益與再購意願之影響
2. E-services Satisfaction Factors Research of Taiwan Tax Department, Using Structural Equation Modeling as an Example
3. 植基於科技接受模式探討民眾使用物流App意圖之研究
4. 博物館服務傳遞有助於休閒效益嗎?博物館休閒服務的實徵案例研究
5. 促銷方式、品牌知名度對消費者知覺價值與購買意願影響之研究--以運動鞋為例
6. 區域品牌與知覺風險對顧客忠誠度之研究--以宜花東小包裝米為例
7. 廣告代言人對於消費者購買意願之關連性探討--以全聯福利中心為例
8. 影響旅遊地區行銷效果之前因與結果關聯模式--苗栗南庄之實證研究
9. 品牌形象、品牌知名度、品牌識別對消費者知覺風險與購買意願之影響--以澎湖A旅行社為例
10. 逆境商數有效調節性別角色與工作壓力之研究
11. 網購產品認知對購買意向之模型驗證與市場區隔效果衡量--兼論廠商聲譽干擾效果
12. 傳統產業員工之逆境商數對工作壓力、組織承諾與離職意圖之相關研究
13. 壽險產業品牌形象、廣告訴求與購買意願之實證研究--知覺風險、購買涉入程度之干擾效果
14. 創業意圖對創業績效之模型建構與競爭效果衡量--兼論創業能力的干擾效果
15. 親子休閒活動消費者動機、知覺價值、滿意度對再購意願之研究--以BabyBoss City職業體驗任意城為例
 
無相關書籍
 
無相關著作
 
無相關點閱
 
QR Code
QRCODE