Currently, the development of recreational farms in Taiwan is booming tremendously, but under the intensive competition, many of them are bearing a large pressure due to lack of unique features and proper segmentation strategy. However, knowing the trend of tourists’ intention and how to attract more tourists is truly a crucial issue. Many prior studies have confirmed the destination attractiveness is definitely one of key factors in success of running a recreational farm. In this context, this study is particularly designed to explore the factors of destination attractiveness in Taiwan for top manager a practical reference. The purpose of this paper is to examine the correlation of the destination attractiveness, tourist satisfaction and willingness to revisit for recreational farms. The subjects of this research were the tourists visited at Flying Cow Ranch in Taiwan. The systematic sampling method was used, we issued a total of 600 questionnaires, and 506 efficacious questionnaires were collected. For the data analysis, we used descriptive analysis, t-test, one-way ANOVA, Pearson product-moment correlation and stepwise multiple regression analyses. The results are as follows: 1. Four destination attractiveness dimensions are obtained by factor analysis; "Natural Scenery," "Camping & Cooking," "DIY Activities" and "Field Experience." 2. Gender, marriage, age, education, occupation and place of residence have different significance to the tourism attraction. 3. According to the correlation analysis, tourism attraction is positive with willingness to revisit and tourist satisfaction. 4. Tourism attraction has significant influence on the prediction of the tourist satisfaction and willingness to revisit. Based on above findings, this study therefore provides some practical suggestions for owners and/or top managers; it also offers a specific orientation for academics to conduct future researches.