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題名：網路品牌社群認同與投入對消費者行為之影響
書刊名：電子商務學報
作者：蔡明達 引用關係／劉宇傑
作者(外文)：Tsai, Hector Ming-ta／Liu, Yu-chieh
出版日期：2013
卷期：15:2
頁次：頁295-317
主題關鍵詞：網路品牌社群；品牌社群認同；社群投入；使用經驗；再購意願；Online brand community；Community identification；Community engagement；Product experience；Repurchase intention
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(6) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:6
  • 共同引用共同引用:89
  • 點閱點閱:98
期刊論文
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3.李來錫、謝明晃(20060600)。社群信任、產品涉入與認知風險對於虛擬社群購買動機之影響研究。行銷評論，3(2)，149-168。new window  延伸查詢new window
4.徐淑如、張湘婉(20090300)。虛擬品牌社群關係對會員忠誠度之影響--知覺社群價值之中介效果。電子商務研究，7(1)，77-105。new window  延伸查詢new window
5.張愛華、曾忠蕙、廖棟樑(20101200)。品牌社群關係、顧客與公司關係品質對產品知識及品牌忠誠的影響。行銷評論，7(4)，497-523。new window  延伸查詢new window
6.葉建亨、黃文楨(20110700)。整合社會資本與社會交換理論探討虛擬社群知識分享意願。資訊管理學報，18(3)，75-99。new window  延伸查詢new window
7.蔡家安、康贊清、洪新原(20110300)。從社會資本的互惠規範觀點探討虛擬社群中知識品質的影響因素。電子商務學報，13(1)，217-240。new window  延伸查詢new window
8.Bassi, F.、Guido, G.(2006)。Measuring customer satisfaction: From product performance to consumption experience。Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior，19(1)，76-88。  new window
9.Cova, B.、Pace, S.(2006)。Brand community of convenience products: New forms of customer empowerment--the case "my Nutella" The Community。European Journal of Marketing，40(9/10)，1087-1105。  new window
10.Fazio, R. H.、Chen, J. M.、McDonel, E. C.、Sherman, S. J.(1982)。Attitude accessibility,attitude-behavior consistency, and the strength of the object-evaluation。association.Journal of Experimental Social Psychology，18(4)，339-357。  new window
11.Lindstrom, M.(2005)。Broad sensory branding。Journal of Product & Brand Management，14(2)，84-87。  new window
12.Park, J. K.、Feinberg, R.(2010)。E-formity: consumer conformity behaviour in virtual communities。Journal of Research in Interactive Marketing，4(3)，197-213。  new window
13.Stafford, J. E.(1966)。Effects of group influences on consumer brand preferences。Journal of Marketing Research，3(1)，68-75。  new window
14.Chen, J. V.,、Aritejo, B. A.(2008)。Service quality and customer satisfaction measurement of mobile value-added services: A conceptual review。International Journal Mobile Communications，6(2)，165-176。  new window
15.Lin, Ming-Ji James、Hung, Shiu-Wan、Chen, Chih-Jou(2009)。Fostering the determinants of knowledge sharing in professional virtual communities。Computers in Human Behavior，25(4)，929-939。  new window
16.王熙哲、丁耀民(20080100)。人際關係網路對虛擬社群使用意願的影響。資訊管理學報，15(1)，53-72。new window  延伸查詢new window
17.江義平、林佳蓁、王凱生(20110300)。Sense of Virtual Community: Antecedents and Consequences。電子商務學報，13(1)，1-25。new window  延伸查詢new window
18.Sicilia, M.、Palazón, M.(2008)。Brand communities on the internet: A case study of Coca-Cola's Spanish virtual community。Corporate Communications: An International Journal，13(3)，255-270。  new window
19.Kempf, D. S.、Smith, R. E.(1998)。Consumer processing of product trial and the influence of prior advertising: A structural modeling approach。Journal of Marketing Research，35(3)，325-338。  new window
20.Ellemers, N.、Kortekaas, P.、Ouwerkerk, J. W.(1999)。Self-categorization, commitment to the group and group self-esteem as related but distinct aspects of social identity。European Journal of Social Psychology，29(2/3)，371-389。  new window
21.余泰魁(20050600)。虛擬社群線上行為模式之實證研究--線性結構模式之交叉效度檢定。交大管理學報，25(1)，67-95。new window  延伸查詢new window
22.Brakus, J. J.、Schmitt, B. H.、Zarantonello, L.(2009)。experience: What is it ? How is it measured ? Does it affect loyalty。Journal of Marketing，73(3)，52-68。  new window
23.Hoch, S. J.(2002)。Product experience is seductive。Journal of consumer Research，29(3)，448-454。  new window
24.Lu, Y.、Zhao, L.、Wang, B.(2010)。From virtual community members to C2C ecommerce buyers: Trust in virtual communities and its effect on consumers' purchase intention。Electronic Commerce Research and Applications，9(4)，346-360。  new window
25.范懿文、方毓賢、吳政杰、劉昌輝(20110600)。虛擬社群持續參與因素之探討。電子商務學報，13(2)，413-434。new window  延伸查詢new window
26.Chan, Kimmy Wa、Li, Stella Yiyan(2010)。Understanding consumer-to-consumer interactions in virtual communities: The salience of reciprocity。Journal of Business Research，63(9/10)，1033-1040。  new window
27.簡俊成、方婷婷(20050700)。虛擬社群商業化之紮根理論研究。管理評論，24(3)，43-67。new window  延伸查詢new window
28.Muniz, A. M. Jr.、Schau, H. J.(2005)。Religiosity in the abandoned Apple Newton brand community。Journal of Consumer Research，31(4)，737-747。  new window
29.Bearden, W. O.、Etzel, M. J.(1982)。Reference Group Influence on Product and Brand Purchase Decisions。Journal of Consumer Research，9(2)，183-194。  new window
30.Cova, B.(1997)。Community and consumption: Towards a definition of the "linking value" of product or services。European Journal of Marketing，31(3/4)，297-316。  new window
31.Bagozzi, Richard P.、Dholakia, Utpal M.(2006)。Antecedents and purchase consequences of customer participation in small group brand communities。International Journal of Research in Marketing，23(1)，45-61。  new window
32.Schouten, J. W.、McAlexander, J. H.、Koenig, H. F.(2007)。Transcendent customer experience and brand community。Journal of the Academy of Marketing Science，35(3)，357-368。  new window
33.Kozinets, Robert V.(1999)。E-tribalized Marketing? The Strategic Implications of Virtual Communities of Consumption。European Management Journal，17(3)，252-264。  new window
34.栗四維、莊友豪(20100700)。虛擬社群成員知識分享意圖探討。資訊管理學報，17(3)，181-204。new window  延伸查詢new window
35.Mathwick, Charla、Wiertz, Caroline、de Ruyter, Ko(2008)。Social Capital Production in a Virtual P3 Community。Journal of Consumer Research，34(6)，832-849。  new window
36.Deutsch, Morton、Gerard, Harold B.(1995)。A Study of Normative and Informational Social Influences upon Individual Judgment。The Journal of Abnormal and Social Psychology，51(3)，629-636。  new window
37.Taylor, Shirley、Todd, Peter A.(1995)。Understanding information technology usage: A test of competing models。Information Systems Research，6(2)，144-176。  new window
38.McAlexander, James H.、Schouten, John W.、Koenig, Harold F.(2002)。Building Brand Community。Journal of Marketing，66(1)，38-54。  new window
39.Muñiz, Albert M. Jr.、O'Guinn, Thomas C.(2001)。Brand Community。Journal of Consumer Research，27(4)，412-432。  new window
40.Schau, Hope Jensen、Muñiz, Albert M. Jr.、Arnould, Eric J.(2009)。How brand community practices create value。Journal of Marketing，73(5)，30-51。  new window
41.McWilliam, Gil(2000)。Building Stronger Brands Through Online Communities。MIT Sloan Management Review，41(3)，43-54。  new window
42.Wasko, Molly McLure、Faraj, Samer(2005)。Why should I share? Examining social capital and knowledge contribution in electronic networks of practice。MIS Quarterly，29(1)，35-57。  new window
43.Algesheimer, René、Dholakia, Utpal M.、Herrmann, Andreas(2005)。The Social Influence of Brand Community: Evidence from European Car Clubs。Journal of Marketing，69(3)，19-34。  new window
44.Sprott, David、Czellar, Sandor、Spangenberg, Eric(2009)。The importance of a general measure of brand engagement on market behavior: Development and validation of a scale。Journal of Marketing Research，46(1)，92-104。  new window
45.Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。  new window
46.Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research，2(3)，244-249。  new window
47.朱文禎、陳哲賢(20070300)。探討虛擬社群之知識分享行為：以線上遊戲社群為例。電子商務研究，5(1)，55-79。new window  延伸查詢new window
48.Bagozzi, Richard P.、Dholakia, Utpal M.(2002)。Intentional Social Action in Virtual Communities。Journal of Interactive Marketing，16(2)，2-21。  new window
49.Szmigin, Isabelle、Canning, Louise、Reppel, Alexander E.(2005)。Online Community: Enhancing the Relationship Marketing Concept Through Customer Bonding。International Journal of Service Industry Management，16(5)，480-496。  new window
50.Srinivasan, Srini S.、Anderson, Rolph、Ponnavolu, Kishore(2002)。Customer loyalty in e-Commerce: An exploration of its antecedents and consequences。Journal of Retailing，78(1)，41-50。  new window
51.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing，18(1)，38-52。  new window
52.Hellier, Phillip K.、Geursen, Gus M.、Carr, Rodney A.、Rickard, John A.(2003)。Customer repurchase intention: A general structural equation model。European Journal of Marketing，37(11/12)，1762-1800。  new window
53.Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research，19(4)，491-504。  new window
54.Bowen, John T.、Chen, Shiang‐Lih(2001)。The Relationship between Customer Loyalty and Customer Satisfaction。International Journal of Contemporary Hospitality Management，13(5)，213-217。  new window
55.Bhattacharya, C. B.、Rao, Hayagreeva、Glynn, Mary Ann(1995)。Understanding the bond of identification: An investigation of its correlates among art museum members。Journal of Marketing，59(4)，46-57。  new window
56.Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science，12(2)，125-143。  new window
57.Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing，58(3)，53-66。  new window
58.Bergami, Massimo、Bagozzi, Richard P.(2000)。Self-categorization, Affective Commitment, and Group Self-esteem as Distinct Aspects of Social Identity in an Organization。British Journal of Social Psychology，39(4)，555-577。  new window
59.Ha, Hong-Youl、Perks, Helen(2005)。Effects of consumer perceptions of brand experience on the web: Brand familiarity, satisfaction and brand trust。Journal of Consumer Behaviour: An International Research Review，4(6)，438-452。  new window
研究報告
1.Kanamori, T.、Kimura, A.(2003)。Net communities in brand marketing。Japan：Nomura Research Institute。  new window
圖書
1.Bourne, F. S.(1957)。Group influence in marketing and public relations。Some Applications of Behavioral Research。Basel：UNESCO。  new window
2.Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。  new window
3.Coleman, J.(1998)。Foundations of Social Theory。MA：Harvard University Press。  new window
4.Kotler, Philip、Ang, S. H.、Leong, S. M.、Tan, C. T.(2003)。Marketing management: An Asian perspective。Prentice Hall。  new window
5.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
6.Hair, J. F.、Anderson, R. E.、Tatham, R.、Black, W. C.、Babin, B. J.(2010)。Multivariate Data Analysis with Readings。Prentice Hall International。  new window
 
 
 
 
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