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題名:從綠色智慧資本探討我國銀行業永續經營導向之效益
書刊名:輔仁管理評論
作者:劉漢榆陳文姿
作者(外文):Liu, Han-yuhChen, Wen-zi
出版日期:2012
卷期:19:1
頁次:頁73-94
主題關鍵詞:企業社會責任綠色智慧資本三重盈餘顧客權益銀行業企業永續Corporate social responsibilityCSRGreen intellectual capitalTriple bottom lineCustomer equityBanking industryBusiness sustainability
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:85
  • 點閱點閱:67
企業社會責任 (CSR) 的普世價值已從股東獲利擴大為三重盈餘 (triple bottom line) 之永續經營能力,即須兼顧社會、環境與經濟等三個面向的績效。致建構可承擔更多CSR 的綠色智慧資本被視為組織永續的領先指標,然研究多偏重於環境管理面,難以真實反應永續經營的能力與價值。 顧客權益是組織由外往內關注利害關係人的利益,包括價值、品牌與關係的主客觀評價,常作為長期績效的經營指標。而銀行業是社會與經濟發展的動力,故本研究以我國的二十五家標竿銀行之員工為問卷調查對象,從永續經營的經濟、法律、倫理與自發等四個CSR 面向,探討綠色智慧資本對顧客權益的助益。24.67%有效回卷率的問卷調查顯示:(1)CSR 的經營理念與活動普遍受到重視,然代表組織化支援能力的綠色結構能力及能彰顯組織長期利益的關係權益之維繫則較弱;(2)綠色智慧資本與顧客權益受CSR 正向影響;(3)綠色智慧資本亦正向影響顧客權益,並對CSR 產生中介影響力。因此,在銀行業,CSR 導向的經營將有助於強化綠色智慧資本及提升永續的競爭能力。
The universal value of corporate social responsibility (CSR) has been expanded from the profit of shareholders to the triple bottom line that shall take account of social, environmental and economic aspects for business sustainability. Green intellectual capital is considered as a leading indicator of CSR performance, but its studies were paid more attention on environmental issue, and then made distortion on business sustainability. Customer equity, including value equity, brand equity and relationship equity, pays more efforts to the stakeholders’ interest from the outside-in subjective and objective perspectives and is often considered as a long-term performance indicator. Because of the banking industry is a driving force to the social and economic development, this study applied questionnaires, based on economic, legal, ethical and philanthropic responsibilities of CSR, to identify the impacts on customer equity by green intellectual capital from its best practices. According to a valid questionnaire response rate of 24.67% from the employees of 25 leading banks in Taiwan, the authors found: (1)CSR activities are keen to discern; (2)CSR has positive effect on green intellectual capital and customer equity; (3)Green intellectual capital positively affects the customer equity and also acts as a mediator between CSR and customer equity. The study is shown that a CSR-centric business will enrich its green intellectual capital and enforce its sustainability.
期刊論文
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16.何森元(20060800)。從良心投資到價值創造:金融業對於企業社會責任的實踐與回應。證券櫃檯,122,74-77。  延伸查詢new window
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18.Chen, Yu-Shan(2008)。The positive effect of green intellectual capital on competitive advantages of firms。Journal of Business Ethics,77(3),271-286。  new window
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學位論文
1.宋騰珷(2009)。企業社會責任與智慧資本對企業價值之影響--以台灣地區銀行業為例(碩士論文)。輔仁大學。  延伸查詢new window
2.郭家成(2010)。台灣金融服務業之企業社會責任策略研究(碩士論文)。國立台北科技大學。  延伸查詢new window
3.詹雅霖(2009)。環境意識、綠色價值鏈、綠色智慧資本及其績效關聯性之研究:以台灣製造業為例(碩士論文)。淡江大學。  延伸查詢new window
4.藍麗琪(2008)。企業社會責任與財務績效--台灣花旗與玉山金控個案比較分析(碩士論文)。國立臺北大學。  延伸查詢new window
5.王意婷(2010)。從顧客關係管理與企業社會責任探討企業的永續經營(碩士論文)。國立東華大學,花蓮。  延伸查詢new window
圖書
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3.經濟部投資業務處(2010)。中小企業如何實踐企業社會責任--歐洲經驗之借鏡。  延伸查詢new window
4.葉立誠(2007)。研究方法與論文寫作。臺北:千華數位文化股份有限公司。  延伸查詢new window
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其他
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2.富邦金控(2005)。企業公民理念,http://www.fubon.com/financial/citizenship/000citizenship_01.htm?ctype=B&cid=footmenu&oid=citizenship。  new window
圖書論文
1.Stone, M.、Woodstock, N.(2001)。Defining CRM and Assessing Its Quality。Successful Customer Relationship Marketing。London:Kogan Page。  new window
 
 
 
 
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