近幾年來經營部落格已經成為一項風潮，甚至左右個人的生活，扮演舉足輕重的生活。因此，本研究以有經營部落格者為研究對象，瞭解部落格經營者的使用動機及人格特質，及部落格對其影響力之研究。本研究採問卷調查法，並以SPSS 17.0軟體進行資料處理。研究結果顯示，教育程度不同，在使用動機的「休閒放鬆」方面有顯著差異；年齡、教育程度、經常上網時段及職業不同，在人格特質的「聰穎開放」、「內向敏感」、「負面支配」及部落格影響力的「人際交流」、「生活影響」方面有顯著差異。

In recent years, the use of blogs for social interaction and connection has become a trend. Blogs even play a vital role in affecting individual lives. In view of this, the current research attempts to investigate bloggers' personality traits and their motivation, as well as the effect of blogs on individuals. Survey is used as data collection method, while SPSS 17.0 is the computer statistic analysis program. The findings reveal that there is significant difference in the leisure relaxation of blog usage motivation in terms of various levels of education. Besides, there is significant difference in ages, education levels, regular online sessions and vocations in terms of ”intelligence and openness”, ”introversion and sensitivity”, ”negative negativity and dominance” (all three under personality traits), ”interpersonal connection” and ”life impact” (both under blog influence).