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題名：運動賽事之球迷認同對支持行為之影響：社會認同理論觀點
書刊名：休閒產業管理學刊
作者：林若慧 引用關係／林濰榕 引用關係
作者(外文)：Lin, Jo-hui／Lin, Wei-rong
出版日期：2014
卷期：7:2
頁次：頁1-17
主題關鍵詞：社會認同；溢出效果；職業運動；Social identity；Spillover effect；Professional sports
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:58
  • 點閱點閱:44
本研究目的在實證球迷認同（球隊認同與球員認同）對球迷支持行為（球隊支持行為與球員支持行為）之影響及其外溢效果。具有特定支持球隊的球迷為本研究調查對象，問卷施測地點為台灣北中南部的棒球場，共計回收有效問卷457份。資料以結構方程模式進行分析，研究結果顯示：「球隊認同」顯著地正向影響「球隊支持行為」；「球員認同」顯著地正向影響「球員支持行為」；外溢效果部份，僅有「球隊認同」顯著地正向影響「球員支持行為」，「球員認同」與「球隊支持行為」之間則無顯著關係。本研究結論為球迷認同可增進球迷的支持行為，唯有球迷對球員的認同無法產生外溢效果至提昇球迷對球隊的支持行為。最後，提出可做為職棒球團在球迷經營上之建議。
The purpose of this research is to examine the relationships between sport event fans' identification (i.e., player identification and team identification) and supportive behaviors (i.e., players' supportive behavior, team's supportive behaviors), and the spillover effect of both them. Participants of this study were the fans who supported specific sport team. Total 457 valid questionnaires were collected from the participants at north, central and south baseball fields of Taiwan. The obtained data were analyzed by structural equation modeling approach. The results revealed that participants have greater fans' team identification significantly leads to a higher level of team's supportive behaviors. Furthermore, participants showed greater fans' player identification that also significantly leads to a higher level of player's supportive behaviors. In terms of spillover effect, fans' team identification has significantly impact on player's supportive behaviors while fans' player identification has no significant effect on team's supportive behaviors. The conclusions of this study reveal that fans' identification can facilitate supportive behaviors. Nevertheless, fans' player identification has no spillover effect on team's supportive behaviors. Our findings could be considered as useful reference for the management sector, while administering fan's activities.
期刊論文
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4.Boen, F.、Vanbeselaere, N.、Pandelaere, M.、Schutters, K.、Rowe, P.(2008)。When your team is not really your team anymore: Identification with merged basketball club。Journal of Applied Sport Psychology，20(2)，165-183。  new window
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12.Trail, G. T.、Matthew, J.、Dick, R. J.、Gillentine, A. J.(2003)。Motives and points of attachment: Fans versus spectators in intercollegiate athletics。Sport Marketing Quarterly，12(4)，217-227。  new window
13.Fisher, Robert J.(1998)。Group-Derived Consumption: The Role of Similarity and Attractiveness in Identification with a Favorite Sports Team。Advances in Consumer Research，25(1)，283-288。  new window
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18.Wann, Daniel L.、Branscombe, Nyla R.(1993)。Sports Fans: Measuring degree of identification with their team。International Journal of Sport Psychology，24(1)，1-17。  new window
19.Trail, G. T.、Fink, J. S.、Anderson, D. F.(2003)。Sport spectator consumption behavior。Sport Marketing Quarterly，12(1)，8-17。  new window
20.呂宛蓁、鄭志富(20080900)。職棒觀眾觀賞行為意圖模式之研究。大專體育學刊，10(3)，57-71。new window  延伸查詢new window
21.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。  new window
22.Iwasaki, Yoshi、Mannell, Roger C.(2000)。Hierarchical dimensions of leisure stress coping。Leisure Sciences，22(3)，163-181。  new window
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24.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science，22(2)，99-113。  new window
25.Laverie, D. A.、Arnett, D. B.(2000)。Factors affecting fan attendance: The influence of identity salience and satisfaction。Journal of Leisure Research，32(2)，225-246。  new window
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學位論文
1.林育賢(2007)。中華職棒大聯盟球迷球隊認同模式之研究--以La new熊隊為例(碩士論文)。臺北市立教育大學。  延伸查詢new window
2.盧清文(2010)。職棒吸引力對球迷支持行為之影響─以社會認同理論觀點(碩士論文)。國立嘉義大學，嘉義市。  延伸查詢new window
3.吳曉雯(2002)。影響職棒球迷選擇支持球隊的因素及其與忠誠度、滿意度的關係(碩士論文)。國立體育學院。  延伸查詢new window
圖書
1.Jöreskog, K. G.、Sörbom, D.(2003)。LISREL 8.54: Analysis of linear structural relations。Chicago：Scientific Software International Inc.。  new window
2.Nixon, Howard L. II、Frey, James H.、王宗吉、蔡雅菁、林慈郁、李育純、趙恆玉、許珮琦、王嘉蘭、陳惠君(2000)。運動社會學。洪葉文化事業有限公司。  延伸查詢new window
3.Burns, A. C.、Bush, R. F.(1995)。Marketing research。Upper Saddle River, N.J.。  new window
4.Wann, D. L.、Melnick, M. J.、Russell, G. W.、Pease, D. G.(2001)。Sport Fans: The Psychology and Social Impact of Spectators。Routledge。  new window
其他
1.中華職棒大聯盟(2013)。中華職棒歷年觀眾人數分析，http://zxc22.idv.tw/history.asp?clickflag=999， 2013/07/18。  延伸查詢new window
圖書論文
1.Turner, J. C.(1999)。Some current issues in research on social identity and self-categorization theories。Social Identity: Context, Commitment, Content。Cornwall：MPG Books Ltd.。  new window
2.Tajfel, Henri、Turner, John C.(1986)。The Social Identity Theory of Intergroup Behavior。Psychology of Intergroup Relations。Nelson-Hall。  new window
 
 
 
 
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