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題名：動物圖像擬人化與產品之相關性廣告效果
書刊名：設計學報
作者：黃詩珮 引用關係
作者(外文)：Huarng, Shy-peih
出版日期：2020
卷期：25:2
頁次：頁19-40
主題關鍵詞：動物圖像；擬人化；相關性；Animal image；Anthropomorphism；Relevance
原始連結：連回原系統網址new window
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  • 共同引用共同引用:24
  • 點閱點閱:9
期刊論文
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4.Delbaere, M.、McQuarrie, E. F.、Phillips, B. J.(2011)。Personification in advertising。Journal of Advertising，40(1)，121-130。  new window
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6.Woodside, A. G.(2008)。Using the forced metaphor-elicitation technique (FMET) to meet animal companions within self。Journal of Business Research，61(5)，480-487。  new window
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8.余淑吟(20020100)。動物圖像在平面廣告之內容分析。廣告學研究，18，97-121。new window  延伸查詢new window
9.Heckler, S. E.、Childers, T. L.(1992)。The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What Is Incongruency?。Journal of Consumer Research，18(4)，475-492。  new window
10.Freling, T. H.、Crosno, J. L.、Henard, D. H.(2011)。Brand personality appeal: conceptualization and empirical validation。Journal of the Academy of Marketing Science，39(3)，392-406。  new window
11.Smith, R. E.、Chen, J.、Yang, X.(2008)。The impact of advertising creativity on the hierarchy of effects。Journal of Advertising，37(4)，47-61。  new window
12.Schumann, D. W.、Petty, R. E.、Clemons, D. Scott(1990)。Predicting the effectiveness of different strategies of advertising variation: a test of the repetition-variation hypotheses。Journal of Consumer Research，17(2)，192-202。  new window
13.Gkiouzepas, L.、Hogg, M. K.(2011)。Articulating a new framework for visual metaphors in advertising。Journal of Advertising，40(1)，103-120。  new window
14.Woodside, A. G.、Sood, S.、Miller, K. E.(2008)。When consumers and brands talk: Storytelling theory and research in psychology and marketing。Psychology & Marketing，25(2)，97-145。  new window
15.Tom, G.、Eves, A.(1999)。The use of rhetorical devices in advertising。Journal of Advertising Research，39(4)，39-43。  new window
16.Spears, N. E.、Mowen, J. C.、Chakraborty, G.(1996)。Symbolic role of animals in print advertising: Content analysis and conceptual development。Journal of Business Research，37(2)，87-95。  new window
17.Waytz, A.、Morewedge, C. K.、Epley, N.、Monteleone, G.、Gao, J.-H.、Cacioppo, J. T.(2010)。Making sense by making sentient: Effectance motivation increases anthropomorphism。Journal of Personality and Social Psychology，99(3)，410-435。  new window
18.Tam, K. P.、Lee, S. L.、Chao, M. M.(2013)。Saving Mr. nature: Anthropomorphism enhances connectedness to and protectiveness toward nature。Journal of Experimental Social Psychology，49(3)，514-521。  new window
19.Ahn, H.-K.、Kim, H. J.、Aggarwal, P.(2014)。Helping fellow beings: Anthropomorphized social causes and the role of anticipatory guilt。Psychological Science，25(1)，224-229。  new window
20.Aylesworth, A.、Chapman, K.、Dobscha, S.(1999)。Animal companions and marketing: Dogs are more than just a cell in the bcg matrix!。ACR North American Advances，26，384-391。  new window
21.Brown, S.(2010)。Where the wild brands are: Some thoughts on anthropomorphic marketing。The Marketing Review，10(3)，209-224。  new window
22.Burton, L.、Collins, F. L.(2015)。Mediated animal geographies: Symbolism, manipulation and the imaginary in advertising。Social & Cultural Geography，16(3)，276-298。  new window
23.Butterfield, M. E.、Hill, S. E.、Lord, C. G.(2012)。Mangy mutt or furry friend? Anthropomorphism promotes animal welfare。Journal of Experimental Social Psychology，48(4)，957-960。  new window
24.Gazzola, V.、Rizzolatti, G.、Wicker, B.、Keysers, C.(2007)。The anthropomorphic brain: the mirror neuron system responds to human and robotic actions。Neuroimage，35(4)，1674-1684。  new window
25.Han, N. R.、Baek, T. H.、Yoon, S.、Kim, Y.(2019)。Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising。Journal of Retailing and Consumer Services，51(C)，352-361。  new window
26.Harris, L. T.、Fiske, S. T.(2008)。The brooms in Fantasia: Neural correlates of anthropomorphizing objects。Social Cognition，26(2)，210-223。  new window
27.Hart, P.、Royne, M. B.(2017)。Being human: How anthropomorphic presentations can enhance advertising effectiveness。Journal of Current Issues & Research in Advertising，38(2)，129-145。  new window
28.Henley, W. H. Jr.、Philhours, M.、Ranganathan, S. K.、Bush, A. J.(2009)。The effects of symbol product relevance and religiosity on consumer perceptions of Christian symbols in advertising。Journal of Current Issues & Research in Advertising，31(1)，89-103。  new window
29.Hur, J. D.、Koo, M.、Hofmann, W.(2015)。When temptations come alive: How anthropomorphism undermines self-control。Journal of Consumer Research，42(2)，340-358。  new window
30.Laksmidewi, D.、Soelasih, Y.(2019)。Anthropomorphic green advertising: How to enhance consumers' environmental concern。DLSU Business & Economics Review，29(1)，72-84。  new window
31.Lancendorfer, K. M.、Atkin, J. L.、Reece, B. B.(2008)。Animals in advertising: Love dogs? Love the ad!。Journal of Business Research，61(5)，384-391。  new window
32.Letheren, K.、Martin, B. A.、Jin, H. S.(2017)。Effects of personification and anthropomorphic tendency on destination attitude and travel intentions。Tourism Management，62，65-75。  new window
33.Lloyd, S.、Woodside, A. G.(2013)。Animals, archetypes, and advertising (A3): The theory and the practice of customer brand symbolism。Journal of Marketing Management，29(1/2)，5-25。  new window
34.MacInnis, D. J.、Folkes, V. S.(2017)。Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me。Journal of Consumer Psychology，27(3)，355-374。  new window
35.Mostafa, M. M.(2013)。The persistence of memory: An fMRI investigation of the brain processing of Surrealistic imagery in advertising。Journal of Marketing Communications，19(5)，341-359。  new window
36.Muzumdar, J. M.、Schommer, J. C.、Hadsall, R. S.、Huh, J.(2013)。Effects of anthropomorphic images and narration styles in promotional messages for generic prescription drugs。Research in Social and Administrative Pharmacy，9(1)，60-79。  new window
37.Naccarato, J. L.、Neuendorf, K. A.(1998)。Content analysis as a predictive methodology: Recall, readership, and evaluations of business-to-business print advertising。Journal of Advertising Research，38(3)，19-33。  new window
38.Occhi, D. J.(2012)。Wobbly aesthetics, performance, and message: Comparing Japanese Kyara with their anthropomorphic forebears。Asian Ethnology，71(1)，109-132。  new window
39.Phillips, B. J.(1996)。Advertising and the cultural meaning of animals。Advances in Consumer Research，23，354-360。  new window
40.Puzakova, Marina、Aggarwal, Pankaj(2018)。Brands as rivals: Consumer pursuit of distinctiveness and the role of brand anthropomorphism。Journal of Consumer Research，45(4)，869-888。  new window
41.Rauschnabel, P. A.、Ahuvia, A. C.(2014)。You're so lovable: Anthropomorphism and brand love。Journal of Brand Management，21(5)，372-395。  new window
42.Rauwers, F.、Remmelswaal, P.、Fransen, M. L.、Dahlén, M.、van Noort, G.(2018)。The impact of creative media advertising on consumer responses: two field experiments。International Journal of Advertising，37(5)，749-768。  new window
43.Sanders, C. R.(1990)。The animal 'other': Self definition, social identity and companion animals。Advances in Consumer Research，17，662-668。  new window
44.Tam, K. P.(2015)。Are anthropomorphic persuasive appeals effective? The role of the recipient's motivations。British Journal of Social Psychology，54(1)，187-200。  new window
45.Touré-Tillery, M.、McGill, A. L.(2015)。Who or what to believe: Trust and the differential persuasiveness of human and anthropomorphized messengers。Journal of Marketing，79(4)，94-110。  new window
46.Yu, H.(2011)。Visualizing banking and financial products: A comparative study of Chinese and american practices。Journal of Technical Writing and Communication，41(3)，289-310。  new window
47.Yuan, L.、Dennis, A. R.(2019)。Acting like humans? Anthropomorphism and consumer's willingness to pay in electronic commerce。Journal of Management Information Systems，36(2)，450-477。  new window
48.葉惠蘭、陳映儒、許聖和(20100600)。檢視年輕族群電視口語表述--以臺灣地區03~07年輕族群口語表述為觀察對象。臺北科技大學學報，43(1)，97-129。new window  延伸查詢new window
49.Aggarwal, Pankaj、McGill, Ann L.(2007)。Is that car smiling at me? Schema congruity as a basis for evaluating anthropomorphized products。Journal of Consumer Research，34(4)，468-479。  new window
50.楊朝明、林品章、陳建雄(20061200)。中文平面廣告媒體中廣告訴求差異性之探討--以聯合報及自由時報為例。設計學研究，9(2)，19-33。new window  延伸查詢new window
51.Belk, Russell W.(1988)。Possessions and the Extended Self。Journal of Consumer Research，15(2)，139-168。  new window
52.Miniard, Paul W.、Bhatla, Sunil、Lord, Kenneth R.、Dickson, Peter R.、Unnava, H. R.(1991)。Picture-based Persuasion Processes and the Moderating Role of Involvement。Journal of Consumer Research，18(1)，92-107。  new window
53.Mowen, J. C.(1980)。On Product Endorser Effectiveness: A Balance Model Approach。Current Issues and Research in Advertising，3(1)，41-57。  new window
54.Callcott, M. F.、Lee, W. N.(1994)。A content analysis of animation and animated spokes-characters in television commercials。Journal of Advertising，23(4)，1-12。  new window
55.Morgado, M. A.(1993)。Animal trademark emblems on fashion apparel: A semiotic interpretation, Part II: Applied semiotics。Clothing and Textiles Research Journal，11(3)，30-38。  new window
會議論文
1.Stone, S. M.(2014)。The psychology of using animals in advertising。Hawaii University International Conferences Arts, Humanities & Social Sciences。Hawaii：America Hawaii University。1-26。  new window
學位論文
1.陳佳妤(2019)。貼圖設計中動物擬人化之造形設計--以《單身叢林》Line貼圖設計為例(碩士論文)。國立臺南大學。  延伸查詢new window
2.Kalliat, M.(2012)。Beneath the anthropomorphic veil(碩士論文)。London School of Economics and Political Science，London, Britain。  new window
3.林筱烜(2014)。動畫創作《夜深了》之創作論述--動物角色意涵及設計之探討(碩士論文)。國立臺灣藝術大學。  延伸查詢new window
4.柯宗瑋(2011)。探討擬人化角色設計之3D電腦動畫研究--以《天黑黑》動畫創作為例(碩士論文)。國立臺南大學。  延伸查詢new window
5.陳韻婷(2010)。年輕一代在台灣網路語言中的禮貌現象(碩士論文)。國立成功大學。  延伸查詢new window
6.黃家萱(2013)。擬人化動物廣告效果意涵--從動作與情感看擬人化程度的影響(碩士論文)。國立政治大學。  延伸查詢new window
7.劉喬玉(2016)。擬人插畫創作研究--以二十四節氣為例(碩士論文)。崑山科技大學。  延伸查詢new window
8.顏珮如(2013)。衛生保健繪本之擬人化視覺圖像設計研究(碩士論文)。國立新竹教育大學。  延伸查詢new window
圖書
1.川口盛之助、江裕真(2009)。日本創意萌經濟。台北：商周。  延伸查詢new window
2.Newark, Quentin、視傳文化編輯部(2003)。什麼是平面設計。視傳文化。  延伸查詢new window
3.張春興(2004)。現代心理學。臺北市：東華圖書。  延伸查詢new window
4.Berger, John、劉惠媛(2002)。影像的閱讀。遠流。  延伸查詢new window
5.高俊茂(2002)。CIS規劃設計技法。新北市：北星。  延伸查詢new window
6.Herzog, Thomas、朱若柔(2002)。社會科學研究方法與資料分析。台北：揚智。  延伸查詢new window
7.蕭富峰(2015)。消費者行為。台北：智勝。  延伸查詢new window
8.蕭湘文(2010)。廣告傳播。台北：威仕曼文化。  延伸查詢new window
 
 
 
 
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