| 期刊論文1. | Grønholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management,11(4-6),509-514。 | 2. | 張淑青(20060600)。知覺價值、顧客價值、顧客滿意與行為意圖的關係--澎湖觀光旅遊之實證。行銷評論,3(2),169-194。 延伸查詢 | 3. | Anderson, Eugene W.、Fornell, Claes(2000)。Foundations of the American Customer Satisfaction Index。Total Quality Management,11(7),869-882。 | 4. | Anderson, Eugene W.、Fornell, Claes、Rust, Roland T.(1997)。Customer satisfaction, productivity and profitability: Differences between goods and services。Marketing Science,16(2),129-145。 | 5. | Hsu, Seng-Hsun、Chen, Wun-Hwa、Hsueh, Jung-Tang(2006)。Application of customer satisfaction study to derive customer knowledge。Total Quality Management & Business Excellence,17(4),439-454。 | 6. | Martensen, Anne、Gronholdt, Lars、Kristensen, Kai(2000)。The drivers of customer satisfaction and loyalty: Cross-industry findings from Denmark。Total Quality Management,11(4-6),544-553。 | 7. | Sweeney, Jillian C.、Soutar, Geoffrey N.(2001)。Consumer Perceived Value: The Development of a Multiple Item Scale。Journal of Retailing,77(2),203-220。 | 8. | Fornell, Claes、Bookstein, Fred L.(1982)。Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-voice Theory。Journal of Marketing Research,19(4),440-452。 | 9. | Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing,56(1),6-21。 | 10. | Konecnik, M.、Gartner, W. C.(2007)。Customer-based brand equity for a destination。Annals of Tourism Research,34(2),400-421。 | 11. | Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。 | 12. | Fornell, Claes、Johnson, Michael D.、Anderson, Eugene W.、Cha, Jaesung、Bryant, Barbara Everitt(1996)。The American Customer Satisfaction Index: Nature, Purpose, and Findings。Journal of Marketing,60(4),7-18。 | 13. | Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing,58(3),53-66。 | 圖書1. | Hirschman, Albert O.(1970)。Exit, voice and loyalty。Cambridge, Mass:Harvard University Press。 | |