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題名：跨組織模仿決策影響因素之研究--以臺灣商業廣播電臺為例
書刊名：管理評論
作者：黃佑安 引用關係／王秉鈞 引用關係
作者(外文)：Huang, Yu-an／Wang, Bing-jyun
出版日期：2001
卷期：20:3
頁次：頁1-20
主題關鍵詞：跨組織模仿；制度理論；策略選擇；廣播電臺；Interorganizational imitation；Institutional theory；Strategic choice；Radio stations
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(6) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:96
  • 點閱點閱:26
本研究以制度理論與策略選擇理論探討影響模仿決策的因素，冀望瞭解廣播業的制度變數與電台的策略行為對電台模仿決策的影響關係。透過對現已開播的國內電台進行問卷調查，回收有效問卷54份。實證結果發現：股東結構、是否成立或加入聯播網、節目運作變革與專業化是決定電台模仿決策的最重要影響變數，而經過交互作用分析後得知電台的股東結構、收入來源、電台成立或加入聯播網、組織層級與專業化間存有顯著的交互效果。基於此，本研究認為電台選擇模仿或創新決策的關鍵資源在於人才而非財力，而變革風險的考量亦決定模仿決策的制訂。
Drawing on institutional and strategic choice theory, we try to examine how existing radio stations come to adopt a imitation decision in a competitive industry. We argue these imitation decisions are affected by institutional variables and strategic behavior in the context of Taiwanese commercial radio broadcasting industry. Hypotheses are developed and tested for a sample of 54 radio stations. Overall, the findings provide support for the argument that the adoption of a imitation decision by a radio station is importantly determined by structure of stockholder, joint networks, change of programs and professionalization. The results imply that talent enhance organizational innovation, and also imply that risk about the consequences of the change leads to adopt a imitation decision.
期刊論文
1.陸中明(19940600)。類型電臺在美國及臺灣的發展。藝術學報，54，165-178。new window  延伸查詢new window
2.Greve, H. R.(1996)。Patterns of competition: The diffusion of a market position in radio broadcasting。Administrative Science Quarterly，41(1)，29-60。  new window
3.Oliver, Christine(1988)。The collective strategy framework: An application to competing predictions of isomorphism。Administrative Science Quarterly，33(4)，543-561。  new window
4.Haunschild, Pamela R.、Miner, Anne S.(1997)。Modes of Interorganizational Imitation: The Effects of Outcome Salience and Uncertainty。Administrative Science Quarterly，42(3)，472-500。  new window
5.Meyer, J. W.、Rowan, B.(1977)。Institutional organizations: Formal structure as myth and ceremony。American Journal of Sociology，83(2)，340-363。  new window
6.Haveman, Heather A.(1993)。Follow the Leader: Mimetic Isomorphism and Entry into new Markets。Administrative Science Quarterly，38(4)，593-627。  new window
7.Deephouse, D. L.(1996)。Does Isomorphism Legitimate?。Academy of Management Journal，39(4)，1024-1039。  new window
8.DiMaggio, Paul J.、Powell, Walter W.(1983)。The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields。American Sociological Review，48(2)，147-160。  new window
9.Robinson, W. T.、Fornell, C.、Sullivan, M.(1992)。Are Market Pioneers Intrinsically Stronger Than Later Entrants?。Strategic Management Journal，13(8)，609-624。  new window
10.Zucker, Lynne G.(1977)。The Role of Institutionalization in Cultural Persistence。American Sociological Review，42(5)，726-743。  new window
11.Hannan, Michael T.、Freeman, John H.(1984)。Structural Inertia and Organizational Change。American Sociological Review，49(2)，149-164。  new window
12.關尚仁(19931200)。廣播電臺經營策略。廣播與電視，1(3)，1-21。new window  延伸查詢new window
13.Tolbert, Pamela S.、Zucker, Lynne G.(1983)。Institutional Sources of Change in the Formal Structure of Organizations: the Diffusion of Civil Service Reform, 1880-1935。Administrative Science Quarterly，28(1)，22-39。  new window
14.Fombrun, Charles、Shanley, Mark(1990)。What's in a Name? Reputation Building and Corporate Strategy。The Academy of Management Journal，33(2)，233-258。  new window
15.Levitt, Barbara、March, James G.(1988)。Organizational Learning。Annual Review of Sociology，14(1)，319-338。  new window
16.Haunschild, P. R.(1993)。Interorganizational Imitation: The Impact of interlocks on Corporate Acquisition Activity。Administrative Science Quarterly，38(4)，564-592。  new window
17.Lieberman, Marvin B.、Montgomery, David B.(1988)。First-Mover Advantages。Strategic Management Journal，9(S1)，41-58。  new window
18.Schnaars, S. P.(1986)。When Entering Growth Markets, Are Pioneers Better Than Poachers?。Business Horizons，29(2)，27-36。  new window
19.袁志業(1994)。頻道開放後的廣播節目。傳播季刊，4，52-63。  延伸查詢new window
20.黃佑安(2000)。我國營造業廠商跨組織模仿行為之研究－以營造廠導入ISO品保標準為例。管理與資訊學報，5，81-106。new window  延伸查詢new window
21.黃葳威(1996)。國內廣播生態揭開序幕。新聞鏡周刊，374，36-37。  延伸查詢new window
22.關尚仁(1996)。地方電臺的經營策略。廣電人，18。  延伸查詢new window
23.Greeve, H. R.(1998)。Managerial Cognition and the Mimetic Adoption of Market Positions: What You See Is What You Do。Strategic Management Journal，19，967-988。  new window
24.Leblebici, Huseyin、Salancik, G. R.、Copay, A.、King, T.(1991)。Institutional Change and the Transformation of Interorganizational Fields: An Organizational History of U. S. Radio Broadcasting Industry。Administrative Science Quarterly，36，333-363。  new window
學位論文
1.張湘蓉(1996)。類型電臺在臺灣的發展及其經營策略：臺北愛樂與人人電臺的比較個案研究，0。  延伸查詢new window
2.張順祥(1997)。無線廣播電臺經營策略探討：以臺北之音、正聲、華聲廣播電臺為例，0。  延伸查詢new window
3.陳惠芳(1998)。組織正當性、組織學習、與組織同形之關係研究－制度理論整合觀點，0。new window  延伸查詢new window
圖書
1.楊志宏(1996)。新媒體經營策略。台北：三思堂文化公司。  延伸查詢new window
2.Schnaars, Steven P.(1994)。Managing Imitation Strategies: How Later Entrants Seize Markets from Pioneers。New York, NY：Free Press。  new window
3.Yin, R. K.(1989)。Case Study Research--Design and Method。Newburry Park, Calif：Sage Publications。  new window
4.Porter, Michael E.(1985)。Competitive Advantage: Creating and Sustaining Superior Performance。New York, NY：Schuster Inc.。  new window
5.Hirschman, Albert O.(1970)。Exit, Voice, and Loyalty: Responses to Decline in Firms, Organizations, and States。Harvard University Press。  new window
6.Pfeffer, Jeffrey、Salancik, Gerald Richard(1978)。The external control of organizations: A resource dependence perspective。Harper & Row。  new window
7.Porter, Michael E.(1980)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。Free Press。  new window
8.陳世敏(1985)。廣播收聽行為及使用程度調查之一－一般民眾收聽廣播習慣之研究。廣播收聽行為及使用程度調查之一－一般民眾收聽廣播習慣之研究。臺北。  延伸查詢new window
9.彭芸(1994)。各國廣電政策初探。各國廣電政策初探。臺北。  延伸查詢new window
10.Leblebici, Huseyin(1995)。Radio Broadcasters。Organizations in Industry: Strategy, Structure and Selection。New York, NY。  new window
圖書論文
1.DiMaggio, Paul J.(1988)。Interest and agency in institutional theory。Institutional Patterns and Organizations: Culture and Environment。Cambridge, MA：Ballinger Pub. Co。  new window
2.鄭瑞城(19930000)。頻率與頻道資源之管理與配用。解構廣電媒體：建立廣電新秩序。臺北：澄社。new window  延伸查詢new window
3.王振寰(19930000)。廣播電視媒體的控制權。解構廣電媒體：建立廣電新秩序。臺北：澄社。new window  延伸查詢new window
 
 
 
 
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