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題名：誰的互動性網站？--從2000年和2002年選舉看臺灣選舉網站互動性概念的演進
書刊名：新聞學研究
作者：王泰俐 引用關係
作者(外文)：Wang, Tai-li
出版日期：2003
卷期：77
頁次：頁107-141
主題關鍵詞：電腦中介政治傳播；網路互動性；政治網站；網路文化；Computer-mediated-political-communication；Web interactivity；Interactivity；Web politics；Online campaigns
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(6) 博士論文(0) 專書(0) 專書論文(1)
  • 排除自我引用排除自我引用:6
  • 共同引用共同引用:85
  • 點閱點閱:53
　　　　　本研究提出一個網路政治傳播互動性的模式，根據網路傳播理論從三個面向分別建構電腦中介政治傳播的互動性：即政治網站的內容互動、人際互動，以及介面互動的面向。根據此三元模式的定義，本研究分別在台灣2000年總統大選以及2002年北高市長選舉期間，針對主要候選人的競選網站進行量與質的分析，並且與網站經營者進行深度訪談。結果發現，2002年選舉網站的互動性已經從2000年的網站內容互動面向逐漸延伸到網站人際互動，以及網站介面互動的面向，顯示選舉期間政治網站互動性的面向有擴張的趨勢。即使如此，政治網站呈現的互動性大體上仍然未脫舊有政治傳播單向傳播的典範；新互動傳播科技目前被使用的方式仍未能改善政治人物與公民之間的政治傳播流程。研究也發現候選人的參選身分（挑戰者或現任者）、選舉層級、選舉資源之限制、選民的網路使用習慣等因素，都可能影響選舉網站的互動性。結論中討論本文研究方法的限制，並建議未來網站互動性研究的方向。
　　　　　This study constructs three theorized aspects of computer-mediated-political- communication (CMPC), aiming to explore how the concept of“interactivity”was defined, realized, and developed in Taiwan掇 2000 presidential election and 2002 mayoral elections. These three aspects of CMPC include human-to-online media-content interaction, human-to-online-media-interface interaction, and human-to-human-interaction-via-online-media. Research data comes from a two-month content analysis of candidates?websites during two campaigning periods and in-depth interviews with the website managers. Findings indicate that the scope of CMPC interactivity seems to have enlarged on candidates?websites during these two elections, particularly in the dimensions of human-to-online-media-interface interaction. Online games and virtual reality illustrating political issues were first introduced to Taiwan's CMPC sphere in 2002. Unfortunately, the realization of human-to-human-interaction-via-online-media is far from satisfaction; candidates tend to define human interaction on political websites only among voters, while they themselves, instead, are excluded from this online deliberative process. An implication of such findings is provided for future studies on online political communication.
期刊論文
1.莊伯仲、鄭自隆(19960100)。競選文宣新媒介--臺灣政治性資訊網路現況研究（1995）。廣告學研究，7，85-119。new window  延伸查詢new window
2.McMillan, S. J.(2002)。A four-part model of cyber-interactivity。New Media & Society，4(2)，271-291。  new window
3.Klinenberg, Eric、Perrin, Andrew(2000)。Symbolic politics in the information age: The 1996 Republican presidential campaigns in cyberspace。Information, Communication & Society，3(1)，17-38。  new window
4.陳敦源、黃東益、蕭乃沂(20010900)。資訊與民主--臺灣立法機關網站政治溝通功能之評估。理論與政策，15(3)=59，19-60。new window  延伸查詢new window
5.Stromer-Galley, J.(2000)。Online interaction and why candidates avoid it。Journal of Communication，50(4)，111-132。  new window
6.Massey, Brian L.、Levy, Mark R.(1999)。Interactivity, Online Journalism, and English-Language Web Newspapers in Asia。Journalism and Mass Communication Quarterly，76(1)，138-151。  new window
7.鍾起惠、彭芸(20000900)。從品質觀點探討戲劇節目的表現。廣播與電視. 政大，15，91-117。new window  延伸查詢new window
8.Moon, Y.、Nass, C.(1996)。How 'Real' Are Computer Personalities? Psychological Responses to Personality Types in Human-Computer Interaction。Communication Research，23(6)，651-674。  new window
9.Ghose, S.、Dou, W. Y.(1998)。Interactive functions and their impacts on the appeal of internet presences sites。Journal of Advertising Research，38(2)，29-43。  new window
10.孫秀蕙(19961100)。選民的傳播形態對政治行為的影響：以1996年總統大選為例。選舉研究，3(2)，71-105。new window  延伸查詢new window
11.Trevino, Linda Klebe、Webster, Jane(1992)。Flow in Computer-Mediated Communication: Electronic Mail and Voice Mail Evaluation and Impacts。Communication Research，19(5)，539-573。  new window
12.Steuer, Jonathan S.(1992)。Defining Virtual Reality: Dimensions Determining Telepresence。Journal of Communication，42(4)，73-93。  new window
13.林修全(2002)。點閱率最高的前10名，沒有一則是政治新聞。新新聞周報，812，44-45。  延伸查詢new window
14.陳靜雲(2002)。1整年祇來1個新生，學運社團面臨空巢危機。新新聞周報，812，46-47。  延伸查詢new window
15.康依倫(2002)。政治，煩哪！－看到四大天王就轉臺。新新聞周報，812，35-39。  延伸查詢new window
16.Blumler, J. G.、Gurevitch, M.(2001)。The New Media and Our Political Communication Discontents: Democratizing Cyberspace。Information, Communication & Society，4(1)，1-13。  new window
17.Foot, K. A.(2002)。Online Action in Campaign 2000: an Exploratory Analysis of the U. S. Political Web Sphere。Journal of Broadcasting & Electronic Media，46(2)，222-238。  new window
18.Jacques, W. W.、Ratzan, S. C.(1997)。The Internet's World Wide Web and Political Accountability。American Behavioral Scientist，40(8)，1226-1237。  new window
19.Klein, L. R.(2000)。The Joy of Interactivity。Library Journal，12(5)，20-22。  new window
20.McMillan, S. J.(2000)。The Microscope and the Moving Target: the Challenge of Applying Content Analysis to the World Wide Web。Journalism & Mass Communication Quarterly，77(1)，80-98。  new window
21.王泰俐(2000)。Whose 'Interactive' Channel? - Exploring the Concept of Interactivity in Taiwan's 2000 Presidential Election Online Campaigns。Asian Journal of Communication，12(2)，50-78。  new window
22.Whillock, R. K.(1997)。Cyber-Politics。American Behavioral Scientist，40(8)，1208-1225。  new window
會議論文
1.Newhagen, J. E.(1998)。Hitting the Agenda Reset Button for the Internet: the Problem of Matching Research with Development。Jerusalem, Israel。  new window
2.Tremayne, M.、Dunwoody, S.(2001)。Interactivity as a Cognitive Process。Washington, DC。  new window
學位論文
1.周慧玲(1998)。網路政治行銷策略之研究--以1997年底國、民兩黨縣市長候選人之網站為例(碩士論文)。淡江大學。  延伸查詢new window
圖書
1.Wiener, Norbert(1948)。Cybernetics: Or Control and Communication in the Animal and the Machine。John Wiley & Sons。  new window
2.Reeves, B.、Nass, C.(1996)。The Media Equation: How People Treat Computer, Television, and New Media Like Real People and Places。Cambridge：Cambridge University Press。  new window
3.Severin, W. J.、Tankard, J. W.(2000)。Communication Theories: Origins, Methods and Uses in the Mass Media。NY：Longman。  new window
4.Rash, Wayne Jr.(1997)。Politics on the Nets: Wiring the Political Process。New York, NY：W. H. Freeman and Company。  new window
5.彭芸(2001)。新媒介與政治：理論與實証。台北：五南圖書出版有限公司。new window  延伸查詢new window
6.Williams, F.、Rice, R. E.、Rogers, E. M.(1988)。Research methods and the new media。New York：Free Press。  new window
7.Wallace, Patricia、陳美靜(2001)。網路心理講義。臺北：天下遠見。  延伸查詢new window
8.Norris, Pippa、Bennett, W. L.、Entman, R. M.(2001)。Digital Divide: Civic Engagement, Information Poverty, and the Internet Worldwide。Cambridge University Press。  new window
9.Dutton, W. H.、Taylor, J.(1996)。The Information Polity: Electronic Democracy, Privacy, and Surveillance。Information and Communication Technologies-Visions and Realities。沒有紀錄。  new window
10.Huhtamo, E.(1999)。From Cybernation to Interaction: a Contribution to an Archaeology of Interactivity。The Digital Dialectic. New Essays on New Media。Cambridge, MA。  new window
11.McMillan, S. J.(2002)。Exploring Models of Interactivity from Multiple Research Traditions: Users, Documents and Systems。Handbook of New Media: Social Shaping & Consequences of ICTs。沒有紀錄。  new window
12.Resnick, D.(1998)。Politics on the Internet: The Normalization of Cyberspace。The Governance of Cyberspace: Politics, Technology and Global Restructuring。New York, NY。  new window
13.Roper, J.(1998)。New Zealand Political Parties Online: The WWW as a Tool for Democratization or for Political Marketing?。The Politics of Cyberspace。London, UK/ New York, NY。  new window
14.Wertheim, M.(1997)。The Pearly Gates of Cyberspace: A History of Space from Dante to the Internet。The Pearly Gates of Cyberspace: A History of Space from Dante to the Internet。CA。  new window
其他
1.Chandler, C.(1998)。Personal Home Pages and the Construction of Identities on the Web，沒有紀錄。  new window
2.Reney, R. F.(1998)。Former Wrestler's Campaign Got Boost from the Internet，沒有紀錄。  new window
圖書論文
1.Tedesco, J. C.、Miller, J. L.、Spiker, J. A.(1998)。Political campaigning on the information superhighway: An exploration of content and form。The electronic election。NJ：Lawrence Erlbaum。  new window
2.Rafaeli, Sheizaf(1988)。Interactivity: From New Media to Communication。Advancing Communication Science: Merging Mass and Interpersonal Processes。Sage。  new window
3.Heeter, C.(1989)。Implications of new interactive technologies for conceptualizing communication。Media Use in the information Age: Emerging Patterns of Adoption and Consumer Use。Hillsdale, NJ：Erlbaum。  new window
 
 
 
 
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