| 期刊論文1. | Oplatka, I.(2002)。The emergence of educational marketing: Lessons from the experiences of Israeli principals。Comparative Education Review,46(2),211-233。 | 2. | Canterbury, R. M.(1999)。Higher education marketing: A challenge。The Journal of College Admission,165,22-30。 | 3. | Kappler, S.(2002)。Top ten marketing mistakes colleges make。College and University,77(4),39-41。 | 圖書1. | 郭思妤、Kotler, Philip、Roberto, Ned、Lee, Nancy(2007)。科特勒談政府如何做行銷。臺北:台灣培生教育出版股份有限公司。 延伸查詢 | 2. | 張振明(2004)。行銷是什麼?。臺北:商周出版社。 延伸查詢 | 3. | Kotler, P. K.、Fox, K. F.(1995)。Strategic marketing for educational institutions。Englewood Cliffs, NJ:Prentice Hall。 | 4. | Evans, I. G.(1995)。Marketing for schools。New York:Cassell。 | 5. | Gray, Lynton(1991)。Marketing education。Open University Press。 | 6. | Davis, B.、Ellison, L.(1997)。Strategic marketing for schools。London, UK:Pitman。 | 其他1. | American Marketing Association(2008)。Marketing,http://www. marketingpower.com/mg-dictionary.php?SearchFor=marketing&Searched=1, 2008/02/25。 | 圖書論文1. | James, C.、Phillips, P.(1997)。The practice of educational marketing in schools。Educational management: Strategy quality, and resources。Bristol, PA:Open University Press。 | |