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題名:教育行政:教育行銷(Education Marketing)
書刊名:教育研究月刊
作者:葉連祺 引用關係
出版日期:2008
卷期:168
頁次:頁147-149
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:20
期刊論文
1.Oplatka, I.(2002)。The emergence of educational marketing: Lessons from the experiences of Israeli principals。Comparative Education Review,46(2),211-233。  new window
2.Canterbury, R. M.(1999)。Higher education marketing: A challenge。The Journal of College Admission,165,22-30。  new window
3.Kappler, S.(2002)。Top ten marketing mistakes colleges make。College and University,77(4),39-41。  new window
圖書
1.郭思妤、Kotler, Philip、Roberto, Ned、Lee, Nancy(2007)。科特勒談政府如何做行銷。臺北:台灣培生教育出版股份有限公司。  延伸查詢new window
2.張振明(2004)。行銷是什麼?。臺北:商周出版社。  延伸查詢new window
3.Kotler, P. K.、Fox, K. F.(1995)。Strategic marketing for educational institutions。Englewood Cliffs, NJ:Prentice Hall。  new window
4.Evans, I. G.(1995)。Marketing for schools。New York:Cassell。  new window
5.Gray, Lynton(1991)。Marketing education。Open University Press。  new window
6.Davis, B.、Ellison, L.(1997)。Strategic marketing for schools。London, UK:Pitman。  new window
其他
1.American Marketing Association(2008)。Marketing,http://www. marketingpower.com/mg-dictionary.php?SearchFor=marketing&Searched=1, 2008/02/25。  new window
圖書論文
1.James, C.、Phillips, P.(1997)。The practice of educational marketing in schools。Educational management: Strategy quality, and resources。Bristol, PA:Open University Press。  new window
 
 
 
 
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