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題名:政府宣導廣告之文案測試研究--以國民健康局2004~2006年「鼓勵生育」宣導廣告為例
書刊名:廣告學研究
作者:賴建都 引用關係
作者(外文):Lai, Chien-tu
出版日期:2008
卷期:29
頁次:頁1-28
主題關鍵詞:文案測試政府宣導廣告鼓勵生育廣告訊息設計Advertising message designCopytestingEncouraging birthrateGovernment's propaganda
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:50
  • 點閱點閱:82
期刊論文
1.王德睦、陳寬政(1996)。台灣地區家戶組成之推計。台灣社會學刊,19,9-33。new window  延伸查詢new window
2.Pohlman, L.(1996)。Creativity, gender and the family: A study of creative writers。Journal of Creative Behavior,30(1),1-24。  new window
3.BAKER, M.、CHURCHILL, G. A.(1977)。The impact of physical attractive models on advertising evaluation。Journal of Marketing Research,14(4),538-555。  new window
4.Bruner, Gordon C. II、Kumar, Anand(2000)。Web commercials and advertising hierarchy of effects。Journal of Advertising Research,40(1/2),35-42。  new window
5.Yi, You-Jae(1990)。Cognitive and Affective Priming Effects of the Context for Print Advertisements。Journal of Advertising,19(2),40-49。  new window
6.劉一龍、陳寬政、楊靜利(20031100)。鼓勵生育與所得稅免稅額調整。臺灣社會福利學刊,4,53-79。new window  延伸查詢new window
7.楊靜利、曾毅(20001200)。臺灣的家戶推計。臺灣社會學刊,24,239-279。new window  延伸查詢new window
8.Lavidge, Robert J.、Steiner, Gary A.(1961)。A Model for Predictive Measurements of Advertising Effectiveness。Journal of Marketing,25(6),59-62。  new window
9.Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research,23(2),130-143。  new window
10.楊倩蓉(2005)。誰來推動金搖籃—生機在哪裡?。30 雜誌,13(9),4-21。  延伸查詢new window
11.Lodish, L. M.(1997)。J. P. Jones and M. H. Blair on measuring advertising effects-Another point of view。Journal of Advertising Research,37,75-79。  new window
12.Petromilli, M.、Michalczyk, D.(1999)。Your most valuable asset。Marketing Health Services,6(2),5-9。  new window
13.Ratzan, S. C.、Payne, J. G.、Bishop, C.(1996)。The status and scope of health communication。Journal of Health Communication,1(1),25-41。  new window
14.Salmon, C.(1990)。Information campaigns: balancing social values and social change。Sage Annual Review of Communication Research,18,19-53。  new window
15.Thorson, E., Chi, A.、Leavitt, C.(1992)。Attention, memory, attitude, and conation: a test of the advertising hierarchy。Advances in Consumer Research,19(1),40-48。  new window
16.Young, N. Y.(1973)。What is Advertising, What it do?。Advertising Age,21,12。  new window
會議論文
1.楊靜利、劉一龍(2001)。台灣地區生育與婚姻狀況之變遷。台北。  延伸查詢new window
圖書
1.Schultz, D. E.、Martin, D.、Brown, W. P.(1984)。Strategic Advertising Campaigns。Strategic Advertising Campaigns。0:Crain Books, Division of Crain Communications, Inc.。  new window
2.Burns, A. C.、Bush, R. F.(2000)。Marketing research。NJ:Prentice-Hall。  new window
3.Shimp, T. A.(2000)。Advertising promotion: Supplemental aspects of integrated marketing communication。Orlando:Harcourt, Inc.。  new window
4.樊志育(1990)。廣告效果研究。臺北:三民書局。  延伸查詢new window
5.Patton, Michael Quinn、吳芝儀、李奉儒(1995)。質的評鑑與研究。桂冠圖書股份有限公司。  延伸查詢new window
6.吳淑瓊(1998)。台灣老人醫療及長期照護的需要。迎接高齡社會的挑戰。台北。  延伸查詢new window
7.Best, R. J.(2002)。Market-based management (3rd ed)。NJ。  new window
8.Paisley, W.(1981)。Public communication campaign: The american experience。Public communication campaign。Beverly Hills, CA。  new window
9.Jones, J. P.(1998)。How advertising works: The role of research。CA。  new window
圖書論文
1.Kreps, G. L.、Bonaguro, E. W.、Query, J. L.(1998)。The history and development of the field of health communication. Health communication research: A guide to developments and directions。Health communication research: A guide to developments and directions。Westport, CT:Greenwood。  new window
2.Storey, J. D.、Rogers, E. M.(1987)。Communication Campaign。Handbook of Communication Science。Newbury Park, CA:Sage。  new window
3.Atkin, C. K.(1981)。Mass media information campaign effectiveness。Public communication campaign。Beverly Hills,CA:Sage。  new window
4.Atkin, C、Freimuth, V.(1989)。Formative evaluation research in campaign design。Public communication campaign。Newbury Park, CA:Sage。  new window
5.McCombs, M.、Gilbert, S.(1986)。News influence on our pictures of the world。Perspectives on media effects。Hillsdale,NJ:Lawrence Erlbaum Associates。  new window
 
 
 
 
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