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題名：TAM理論架構增加「知覺娛樂性」的效用--以大學生參與網球運動驗證
書刊名：運動與遊憩研究
作者：賴永僚 引用關係
作者(外文)：Lay, Yeong-laio
出版日期：2008
卷期：2:4
頁次：頁122-137
主題關鍵詞：知覺娛樂性；知覺易用性；知覺有用性；行為態度；行為意圖；Perceived playfulness；Perceived ease of use；Perceived usefulness；Behavioral attitude；Behavioral intention
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(7) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:5
  • 點閱點閱:80
本研究旨在TAM理論（科技接受模型）架構增加「知覺娛樂性」驗證大學生參與網球運動的行爲表現，以瞭解大學生個人運動行爲改變的機制。本研究採立意抽樣方式，選取臺灣中部五所大專院校之學生爲研究對象，問卷調查分析後，有效問卷爲476份。經LISREL8.52線性分析檢定，結果發現：知覺娛樂性對行爲態度具有負向影響，而對行爲意圖具有正向影響，然而透過行爲態度則是間接負向影響行爲意圖。知覺有用性對行爲態度具有正向影響，而對行爲意圖則是具有負向影響。知覺易用性對行爲態度具有正向影響。行爲態度能正向影響行爲意圖。知覺易用性與知覺有用性透過行爲態度則是間接影響行爲意圖。最後根據本研究結果進行討論，並提出學理及應用的意義，以及對體育教學單位與未來研究方向提出建議。
This research was purposed to explore the behavioral expression for university students' participation of tennis sports by using the "Perceived Playfulness" added by the framework of TAM Theory (Technology Acceptance Model;). The mechanism to change students' individual sports behaviors should be understood. In this research, the purposive sampling was implemented and respondent subjects were selected among the students from 5 mid-Taiwan universities. After questionnaire analysis was completed, the researcher had collected 476 valid replies. The LISREL 8.52 Linear Analysis was applied to process the analysis. The final results showed that perceived playfulness caused negative influence on behavioral attitude, but showed positive influence on behavioral intention. However, through behavioral attitude, it caused indirect negative influence on behavioral intention. Perceived usefulness caused positive influence on behavioral attitude but showed negative influence on behavioral intention. Perceived ease of use caused positive influence on behavioral attitude. Behavioral attitude positively affected behavioral intention. Perceived use of ease and perceived usefulness caused indirect influence on behavioral intention through behavioral attitude. Finally, the discussion was made in accordance with the research results. The theories and applicable meanings, together with the suggestions to physical education units and upcoming researches, were also proposed.
期刊論文
1.Kimiecik, J. C.(1992)。Predicting vigorous physical activity of corporate employees: Comparing the theories of reasoned action and planned behavior。Journal of Sport & Exercise Psychology，14(2)，192-206。  new window
2.Yordy, G. A.、Lent, R. W.(1993)。Predicting aerobic exercise participation: Social cognitive, reasoned action, and planned behavior models。Journal of Sport & Exercise Psychology，15(4)，363-374。  new window
3.Wankel, L. M.、Mummery, W. K.、Stephens, T.、Craig, C. L.(1994)。Prediction of physical activity intention from social psychological variables: Results from the campbell's survey of well-being。Journal of Sport and Exercise Psychology，16(1)，56-69。  new window
4.張志銘(20070600)。以科技接受模型驗證桌球運動參與行為之意向。管理實務與理論研究，1(2)，76-88。new window  延伸查詢new window
5.Moon, J. W.、Kim, Y. G.(2001)。Extending the TAM for World-Wide-Web Context。Information and Management，38(4)，217-230。  new window
6.Abbott, C. L.、Weinmann, C. A.、Bailey, C. I.(1999)。The relationship between sport salience and choice behaviour in division I collegiate baseball players。Sport Psychological，30(3)，369-380。  new window
7.Dzewaltowski, D. A.、Noble, J. M.、Shaw, J. M.(1990)。Physical activity participation: Social cognitive theory versus the theories of reasoned action planned behavior。Journal of Sport & Exercise Psychology，12(4)，338-405。  new window
8.Gatch, C. L.、Kendzierski, D.(1990)。Predicting Exercise Intention: The theory of planned behavior。Research Quarterly For Exercise and Sport，61(1)，100-102。  new window
9.Godin, G.(1994)。Theories of reasoned action and planned behavior: usefulness for exercise promotion。Medicine and Science in Sports and exercise，26(11)，1391-1394。  new window
10.Cronbach, Lee J.(1951)。Coefficient alpha and the internal structure of tests。Psychometrika，16(3)，297-334。  new window
11.Davis, Fred D.(1989)。Perceived Usefulness, Perceived Ease of Use, & User Acceptance of Information Technology。MIS Quarterly，13(3)，319-340。  new window
學位論文
1.溫素真(2004)。消費者使用簡訊折價券之行為意圖(碩士論文)。國立高雄第一科技大學。  延伸查詢new window
2.尤婷靜(2003)。影響網路報稅接受意向之關鍵因素：三種理論模式之比較(碩士論文)。國立中正大學。  延伸查詢new window
3.吳采芳(2001)。修正TAM模型在線上遊戲行為因素分析之研究(碩士論文)。國防管理學院。  延伸查詢new window
4.曾佳珍(1999)。以理性行動理論與自我效能探討某大學學生從事規律運動之意圖(碩士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.Underwood, Benton J.、Shaughnessy, J. J.、洪蘭、曾志朗(1997)。心理學實驗研究法。臺北市：遠流。  延伸查詢new window
2.吳明隆、涂金堂(2005)。SPSS與統計應用分析實務。五南圖書出版股份有限公司。  延伸查詢new window
3.吳明隆(2006)。SPSS統計應用學習實務：問卷分析與統計應用。臺北：知城數位科技。  延伸查詢new window
4.Csikszentmihalyi, Mihaly(1975)。Beyond Boredom and Anxiety: The Experience of Play in Work and Games。Jossey-Bass。  new window
5.黃芳銘(2002)。結構方程模式--理論與應用。臺北市：五南。  延伸查詢new window
6.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1988)。Multivariate data analysis。Macmillan。  new window
7.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
圖書論文
1.Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。  new window
 
 
 
 
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