《摘要》 本研究的目的在探討2008 年總統選舉活動期間，有線電視在報導單一新聞事 件時，是否產生政黨偏差，進而影響閱聽人對於電視台也產生政黨偏差之觀感。 本研究針對TVBS-N 與SET-N 之電視台，採量化內容分析法計算每日收視率高峰之 晚間七時至八時時段，從報導量、次序編排、語意向度三方面來檢驗是否產生政 黨偏差。 研究結果發現，報導312 維新館事件時，TVBS-N 在新聞報導量上傾向淡化處 理國民黨負面新聞，SET-N 則反之。新聞編排方面，SET-N 傾向集結對民進黨有利 之訊息。語意向度方面， TVBS-N 之新聞標題與視覺畫面均傾向對國民黨友善， 而SET-N 之新聞標題傾向對國民黨不友善，視覺畫面傾向對民進黨友善。 本研究結果將提供學界作為媒體識讀的參考，培養耳聰目明的閱聽人。

《Abstract》 This essay examined the TV news of the 312 Wei-xin incident during the 2008 Presidential Election in Taiwan. And try to know is there any partisan bias which will influence the audience in those news. I calculated the audience rating from 7pm to 8pm everyday and used Content Analysis. There are three results of this essay. First, TVBS-N tends to decrease the negative coverage of the KMT. On the contrary, SET-N were tend to increase them. Second, SET-N were tend to concentrated broadcast positive coverage of the DDP. Third, the headline and video of TVBS-N were tend to more friendly to the KMT. Those of SET-N were tend to more unfriendly. Meanwhile, it also serves as a benchmark for media literacy for academic research, and therefore to cultivate wise and intellectual media audience.