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題名：負面新聞對國軍形象影響探析
書刊名：國防雜誌
作者：汪子錫
出版日期：2010
卷期：25:3
頁次：頁8-29
主題關鍵詞：負面新聞；國軍形象；Negative news coverage；Military's image
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:35
  • 點閱點閱:10
在很短的時間內，媒體出現了不少報導國軍醜聞的篇幅，社會觀瞻至為不佳。國軍累積了數十年的經驗，對於新聞處理與媒體關係早有因應模式，原本不應該出現與媒體扞格的窘況才對。而且國防部在軍民關係中，長期宣傳的「軍愛民，民敬軍」，也不應該出現大量而且不友善的國軍負面新聞，然而它發生了，這個現象值得加以研究探析。本研究以報紙新聞為研究對象，用量化和質化分析進行，發現國軍負面新聞的現象確實嚴重，對軍譽影響甚巨。研究分析認為有三個結構性的因素「社會環境結構」、「政治環境結構」以及「傳播科技環境結構」是國軍負面新聞頻傳的主要原因。但是因為國軍無法改變外在的結構，只能回歸到國軍內部來尋求解決。國軍唯有積極地從內部採取各項精進策略，才能改善負面新聞對國軍形象造成的衝擊
Recently, social image on the Armed Forces was marred as a result of several military scandal reports appearing in the media coverage. The military has accumulated abundant experiences in dealing with news report and media relations. There should not have been any embarrassing situation with the media. Furthermore, the Armed Forces have been working on civil-military relations for a long time, propagandizing“the military loves people; people respect the military”slogan. There should not have been unfriendly negative news coverage at all, but that happened. This phenomenon deserves our attention and analytical research. This study, based on news reports, conducts both quantitative and qualitative research, and finds a serious phenomenon in which negative news coverage has significant negative impact on the military's image and, consequently, impaired the military's prestige badly. The finding indicates that there are three structural factors conducive to negative news coverage affecting the reputation of the R.O.C. Armed Forces: social environmental structure, political environmental structure, and communication technology environmental structure. However, due to its inability to change the exogenous structure, the military has to look for solutions within itself. Only the military actively take ameliorative measures will the impact of the military's prestige by negative coverage be reduced.
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其他
1.(20100316)。軍方性醜聞不斷，立委批像拍A片。  延伸查詢new window
2.(20080717)。張良任：藉學術交流帶給國軍新聞工作新思維。  延伸查詢new window
3.(20090807)。國防部舉辦國軍98年新聞工作講習。  延伸查詢new window
4.(20091125)。陸軍第六軍團邀記者與官兵座談。  延伸查詢new window
5.(20100212)。社論：美軍戰略新思維，著重非傳統安全威脅。  延伸查詢new window
6.(20100412)。討論題綱一：嚴肅軍紀、端正軍風對國軍之重要性。清廉自持、提升形象贏得國人信賴。  延伸查詢new window
7.(20100412)。討論題綱二：國軍近期軍風紀案例成因之探討：扎根基礎教育，涵養軍人武德。  延伸查詢new window
8.(20100412)。討論題綱四：維護軍譽，打造國軍新形象。健全考核機制，塑造官兵榮譽使命感。  延伸查詢new window
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11.(20090412)。沒有尊嚴與榮譽的軍隊如何保國衛民？。  延伸查詢new window
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2.Edwards, Alistair(1994)。Democratization and Qualified Explanation。Democracy and Democratization。New York：Routledge。  new window
 
 
 
 
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