文化創意產業的興起，將設計媒合傳統工藝，結合設計師與工藝家的力量，將傳統轉化再設計，創造新風貌，是傳統產業發掘新價值之捷徑。本研究應用Kano品質模式，探討運用藺草材質於商品設計之魅力；研究藉由評價構造法之實施，蒐集消費者對於藺草材質商品之魅力屬性，並應用二維尺度概念之Kano品質模式，探討消費者情感屬性評價與滿意度之間的不同品質關係。研究歸納出消費者對於運用藺草材質之商品的評價因子，包括：精品感因子、手感因子兩個構面。同時，在Kano品質分類的結果，說明各情感屬性項目與滿意度之間確實存在不同線性與非線性之Kano品質分類之關係，藉由Kano品質概念可釐清消費者對於藺草材質之商品品質需求差異，配合Refined Kano品質模型將其以重要度高低做一劃分，歸納出消費者對於運用藺草材質商品的重要魅力因子，以作為傳統藺草編織產業擬定設計策略時之參考依據，幫助了解經營現況以及產業振興之癥結。

The rise of cultural and creative industries creates the new opportunities to introduce design into the traditional crafts. By transforming the traditional symbols and philosophy into the new creations, the designers and craftsmen collaborate to give the traditional industries a new look and value-added. The purpose of this is to explore the attractive attributes of the product design using the traditional material, rush grass. Firstly, using evaluation grid method to collect attractive attributes of the material rush grass for consumers. The two-dimensional Kano model is used to explore the relationships between quality attribute performance and consumer preference. The factor analysis then was used to explore the users' perceptions on new designs using the material rush grass. Two factors, boutique factor and hand-made factor, were extracted. Then the Kano's regression method was conducted. The 9 attractive emotional attributes were categorized as different Kano's classifications, including must-be quality, one-dimensional quality and indifferent quality. This implies that linear and non-linear relationships between emotion attributes performance and consumer preference of new designs using the material rush grass do exist. Based on the result of Kano classification and the weight rating of the emotional attributes, the Refined Kano model was conducted to extract the critical and attractive attributes. The outcome can help designers and traditional industries on planning design strategy.