一、中文部份
王婷穎(2002)，國際觀光旅館之服務品質、關係品質與顧客忠誠度之相關性研究─以台北、台中及高雄地區為例，私立南華大學旅遊事業管理研究所未出版之碩士論文。
白正明(1988)，國際觀光旅館業服務品質之實證研究，國立政治大學企業管理研究所未出版之碩士論文。
林淑珍 (1990)，旅館業作業管理與服務品質之研究，私立中國文化大學企業管理研究所未出版之碩士論文。
林佩儀(2000)，企業經理人之知覺品質、品牌聯想、生活型態與消費行為關聯性之研究－以國際觀光旅館業為例，國立成功大學企業管理研究所未出版之碩士論文。
林怡君(2001)，觀光旅館人力資源管理實務、服務行為與服務品質關係之研究，私立中國文化大學觀光事業研究所未出版之碩士論文。
林恬予(1999)，旅館服務品質、顧客滿意度與再宿意願關係之研究，私立長榮管理學院經營管理研究所未出版之碩士論文。
林建勝(1992)，文化的反映--分析台灣和美國的電視廣告訴求，國立交通大學管理科學研究所未出版之碩士論文。
余聲海(1987)，我國觀光行銷策略之研究，私立中原大學企業管理研究所未出版之碩士論文。
巫立宇(1991)，台灣國際觀光旅館業之關鍵成功因素分析研究，國立政治大學國際貿易研究所未出版之碩士論文。
胡家華(1994)，觀光旅館業服務品質之研究─以臺中地區觀光旅館為研究對象，私立東海大學企業管理研究所未出版之碩士論文。
吳昌宏(1990)，臺北市國際觀光旅館消費行為之研究，私立東海大學企業管理研究所未出版之碩士論文。
吳志明(1996)，從中美兩國消費者購物行為論國際行銷的標準化與差異化，國立暨南國際大學國際企業學系未出版之碩士論文。
吳勉勤(1998)，旅館管理實務，台北：揚智文化事業股份有限公司。
陳怡君(1995)，女性消費者對觀光旅館服務品質滿意度之研究，私立中國文化大學觀光事業研究所未出版之碩士論文。
翁崇雄(1993)，評量服務品質與服務價值之研究-以銀行業為實證對象，國立台灣大學商學研究所未出版之博士論文。
曹勝雄與吳正雄(2002)，文化對服務品質與行為意圖關係之干擾研究，『e世紀的挑戰』國際學術研討會論文集，PP.123-147。
張心美(2001)，觀光旅館員工授權、服務行為與服務品質關係之研究，私立中國文化大學觀光事業研究所未出版之碩士論文。
張淑婷(2000)，台灣地區雜誌廣告的文化價值呈現1984與1998年的比較分析，私立輔仁大學大眾傳播學研究所未出版之碩士論文。
張維揚(1993)，文化維度對消費者品牌忠誠度的影響－台灣與美國間的比較，國立交通大學管理科學研究所未出版之碩士論文。
黃秋燕(2002)，服務品質、態度與行為意向之關係－不同文化之分析，私立銘傳大學國際企業管理研究所未出版之碩士論文。
黃瓊慧(1997)，模糊類神經網路應用於旅館屬性選擇偏好之研究，私立中國文化大學觀光事業研究所未出版之碩士論文。
黃應豪(1995)，我國國際觀光旅館業經營策略之研究-策略矩陣分析法之應用，國立政治大學企業管理研究所未出版之碩士論文。
閔辰華(2001)，從跨文化觀點探討九二一大地震後日本和美國旅客的反應—災難事故與旅客不確定規避行為，國立交通大學經營管理研究所未出版之博士論文。
賴貞治(1993)，臺北市五朵梅花級國際觀光旅館服務品質之實證研究，國立中央大學企業管理研究所未出版之碩士論文。
蕭富峰(1996)，影響服務品質關鍵因素之研究－服務要素服務力之觀點，國立政治大學企業管理研究所未出版之碩士論文。蘇雲華(1995)，服務行銷領域顧客滿意模式及服務品質模式之比較研究，輔仁管理評論，12(1)，37-69。蘇雲華(1996)，服務品質衡量方法之比較研究，國立中山大學企業管理研究所未出版之博士論文。葉湞惠(1998)，服務品質與消費者購後行為相關性之研究---以台中國際觀光旅館為例，私立大葉大學事業經營研究所未出版之碩士論文。
葉俊麟(2000)，態度、群體規範、知覺行為控制對購買意圖的影響：阿根廷、美國與台灣的跨文化研究，國立政治大學國際貿易研究所未出版之博士論文。
葉樹菁(1991)，中華民國八十年台灣地區國際觀光旅館營運分析報告，台北：交通部觀光局，6-8。
鄭玉惠(1993)，國際觀光旅館服務品質之研究，國立中山大學企業管理研究所未出版之碩士論文。
鄭尚悅(2002)，旅館業服務品質評量模式之建立-以新竹地區為例，私立中華大學科技管理研究所未出版之碩士論文。
鄭敏玉(2000)，國際觀光旅館服務品質與經營效率之研究－以台北地區國際觀光旅館為例，私立銘傳大學管理科學研究所未出版之碩士論文。
二、英文部份
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