Intangible cultural heritage (ICH) had been a world cultural trend within the recent two decades under the promotion of the United Nations Educational, Scientific and Cultural Organization(UNESCO). InTaiwan, folk festivals maybe officially recognized and then designated as “Folk Custom and Related Cultural Artifacts” through the deliberation under the committees oflocal and central governments specifically. Once afestival earns such a title, it is considered as agreathonorfor its conservation group. The folk festivalis originally locally practiced, now is intert wined with the influence of nation-states and global institutions. This articlefirstlyreviews the conceptformation andlocalpractice of theICH, as well as theinstitution of recognition and designation of “Folk Custom and Related Cultural Artifacts” in Taiwan context. Secondly, we will introduce the topic “Yunlin Liu Fang Ma Guolu” (Annual Rotation of Six Clan-branches’ Heavenly Holy Mother) and its participationin the official recognition of cultural heritage. Thirdly, we analyze the cognition and negotiation between the local society and committee members of cultura lheritage through the deliberation criteria of cultural heritage, including historicity, traditional properties, and local characteristics. Finally we focus on the empowerment by the government, scholars, and experts for the conservation group—the ROC Liu Fang Ma Association—which under takes negotiation and management of the folk customs. The folk custom “YunlinLiuFangMa Guolu”ishighlyfluid asits worship site change every year. It meets difficulties in the accumulation of historical archives and the changing performance of martial arts troops; therefore,the cultural heritage committee under scores the historicity of deity origin and the traditional properties of martial arts troops. However, in terms of local characteristics, the core characteristics of the folk custom are the involvement and creativity oflocal communities. That merit further exploration and elaboration.