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題名：壽險公司銀行保險通路策略會不會受到競爭者行為的影響：動態競爭觀點之探討
書刊名：臺大管理論叢
作者：彭金隆 引用關係／魏筱昀 引用關係／陳彥志 引用關係
作者(外文)：Peng, Jin-lung／Wei, Siao-yun／Chen, Yen-chih
出版日期：2017
卷期：27:2S
頁次：頁149-176
主題關鍵詞：銀行保險；動態競爭；競爭者行為；Bancassurance；Competitive dynamics；Competitors' activities
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:204
  • 點閱點閱:13
本研究主要討論壽險市場中，競爭者行為對其銀行保險通路策略的影響。過去我國壽險公司主要以業務員通路為主，但銀行保險通路加入後，銀行擁有龐大據點與人員，保險公司透過與銀行合作調整通路策略，可在短期內獲得大量通路與業務，相較於建置緩慢且成本高的業務員通路，可更快速回應競爭者的市場行為。因此本文由動態競爭觀點出發，以臺灣2005 年至2013 年壽險公司為研究樣本，檢視各公司間的競爭行為，對目標公司銀行保險業務量以及保險費比重改變的影響。實證顯示在銀行保險排名前端競爭較為激烈的壽險公司間，銀行保險策略明顯會受到競爭對手的競爭性行動影響。
This study analyzed the effect of competitors’ activities on the bancassurance strategy from the competitive dynamics perspective. We investigated strategy and competition in the bancassurance business using data from Taiwan’s life insurance companies from 2005 to 2013. For bancassurance competitive actions, we employed net bancassurance premium change and percentage changes in the bancassurance business as strategic measures of bancassurance. The empirical results reveal samples with higher competitive tension and competitive capabilities, and they show positive relationships between competitors’ actions and competitive actions in the bancassurance business. The results provide evidence supporting the notion that competitors’ strategies affect insurers’ bancassurance strategies.
期刊論文
1.Chang, P. R.、Peng J. L.、Fan, C. K.(2011)。A Comparison of Bancassurance and Traditional Insurer Sales Channels。The Geneva Papers on Risk and Insurance: Issues and Practice，36(1)，76-93。  new window
2.Fiordelisi, F.、Ricci, O.(2011)。Bancassurance Efficiency Gains: Evidence from the Italian Banking and Insurance Industries。The European Journal of Finance，17(9/10)，789-810。  new window
3.Smith, Ken G.、Grimm, Curtis M.、Gannon, Martin J.、Chen, Ming-jer(1991)。Organizational information processing, competitive responses, and performance in the U.S. domestic airline industry。Academy of Management Journal，34(1)，60-85。  new window
4.Hsieh, K. Y.、Tsai, W. P.、Chen, M. J.(2015)。If They Can Do It, Why Not Us? Competitors as Reference Points for Justifying Escalation of Commitment。Academy of Management Journal，58(1)，38-58。  new window
5.Chen, M. J.、Smith, K. G.、Grimm, C. M.(1992)。Action Characteristics as Predictors of Competitive Responses。Management Science，38(3)，439-455。  new window
6.彭金隆、陳麗如、劉文彬(20140600)。壽險公司銀行保險通路合作策略與效率分析。經濟論文，42(2)，235-269。new window  延伸查詢new window
7.Chen, M.-J.、Miller, D.(2012)。Competitive dynamics: Themes, trends, and a prospective research platform。The Academy of Management Annals，6(1)，135-210。  new window
8.Chen, M. J.、Hambrick, D. C.(1995)。Speed, stealth, and selective attack: How small firms differ from large firms in competitive behavior。Academy of Management Journal，38(2)，453-482。  new window
9.賴宏誌、張邦茹、蘇方盈(20141200)。壽險業通路與產品策略對財務績效之影響。管理學報，31(4)，319-341。new window  延伸查詢new window
10.Amici, A.、Fiordelisi, F.、Masala, F.、Ricci, O.、Sist, F.(2013)。Value creation in banking through strategic alliances and joint ventures。Journal of Banking and Finance，37(5)，1386-1396。  new window
11.Benoist, G.(2002)。Bancassurance: The new challenges。Geneva Papers on Risk and Insurance: Issues and Practice，27(3)，295-303。  new window
12.Carow, K. A.(2001)。The wealth effects of allowing bank entry into the insurance industry。The Journal of Risk and Insurance，68(1)，129-150。  new window
13.Chen, M. J.、Su, K. H.、Tsai, W.(2007)。Competitive tension: The awareness-motivationcapability perspective。Academy of Management Journal，50(1)，101-118。  new window
14.Dreassi, A.、Schneider, M. C.(2015)。Bancassurance and scale economies: Evidence from Italy。The Geneva Papers on Risk and Insurance: Issues and Practice，40(1)，89-107。  new window
15.Elyasiani, E.、Staikouras, S. K.、Dontis-Charitos, P.(2015)。Cross-industry product diversification and contagion in risk and return: The case of bank-insurance and insurance-bank takeovers。The Journal of Risk and Insurance，83(3)，681-718。  new window
16.Fields, P. L.、Fraser, D. R.、Kolari, J. W.(2007)。Is bancassurance a viable model for financial firms?。The Journal of Risk and Insurance，74(4)，777-794。  new window
17.Ho, C. L.、Lai, G. C.、Lee, J. P.(2013)。Organizational structure, board composition, and risk taking in the US property casualty insurance industry。Journal of Risk and Insurance，80(1)，169-203。  new window
18.Porter, Michel E.(1991)。Towards a dynamic theory of strategy。Strategic Management Journal，12(S2)，95-117。  new window
19.Singhal, A. K.、Singh, R.(2010)。Bancassurance: Leveraging on the synergy between banking and insurance industry。IUP Journal of Risk and Insurance，7(1)，28-37。  new window
20.Campa, Jose Manuel、Kedia, Simi(2002)。Explaining the diversification discount。The Journal of Finance，57(4)，1731-1762。  new window
21.王儷玲、彭金隆、張義宏(20061200)。我國壽險業銀行保險業務參與度與經營效率分析。臺大管理論叢，17(1)，59-90。new window  延伸查詢new window
22.Liebenberg, A. P.、Sommer, D. W.(2008)。Effects of corporate diversification: Evidence from the property-liability insurance industry。The Journal of Risk and Insurance，75(4)，893-919。  new window
23.Chen, Ming-Jer、MacMillan, Ian C.(1992)。Nonresponse and Delayed Response to Competitive Moves: The Roles of Competitor Dependence and Action Irreversibility。Academy of Management Journal，35(3)，539-570。  new window
24.Chen, Ming-Jer(1996)。Competitor Analysis and Interfirm Rivalry: Toward a Theoretical Integration。Academy of Management Review，21(1)，100-134。  new window
25.Prahalad, Coimbatore Krishnarao、Hamel, Gary(1990)。The Core Competence of the Corporation。Harvard Business Review，68(3)，79-91。  new window
26.Wernerfelt, Birger(1984)。A Resource-based View of the Firm。Strategic Management Journal，5(2)，171-180。  new window
27.Barney, Jay B.(1991)。Firm Resources and Sustained Competitive Advantage。Journal of Management，17(1)，99-120。  new window
圖書
1.Greene, W. H.(2008)。Econometric Analysis。Prentice Hall。  new window
2.Wooldridge, Jeffrey M.(2002)。Econometric Analysis of Cross Section and Panel Data。Cambridge, Massachusetts：MIT Press。  new window
3.司徒達賢(2005)。策略管理新論：觀念架構與分析方法。臺北市：智勝文化事業有限公司。new window  延伸查詢new window
4.Porter, M. E.(1980)。Competitive Strategy: techniques for analyzing industries and competitions。Free Press。  new window
圖書論文
1.Smith, K. G.、Ferrier, W. J.、Ndofor, H.(2001)。Competitive dynamics research: Critique and future directions。Handbook of Strategic Management。New York, NY：CRC Press。  new window
 
 
 
 
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