Youth culture is deeply influenced by mass media. The organization and regulation of culture by large corporations such as Disney profoundly influence children and increasingly dominates public discourse. Disney films act as an influential teaching machines, through cultural authority and disseminating specific values and ideals. Using a hermeneutic approach, this study has 3 primary aims. The first aim is to understand cultural studies and popular culture by looking at Giroux’s cultural studies. The second is to inquiry the Disneyfication of children’s culture. Disney shapes children’s culture through the politics of innocence and the politics of representation. Innocence serves as a rhetorical device that cleanses the Disney image of the messy influence of commerce, ideology, and power. Disney uses a unique form of representation to teach specific roles, values, and ideology. The third aim is to provide suggestions relating to Giroux’s cultural studies: the need for educators to engage with cultural pedagogy, a need to critique Disney corporation’s cultural hegemonies and commercialism within public pedagogy, and a need to hold more accountability for its potential influence on youth.