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題名：決定勝負的關鍵:候選人特質與能力在總統選舉中的重要性
書刊名：選舉研究
作者：黃秀端 引用關係
作者(外文)：Hawang, Shiow-duan
出版日期：1996
卷期：3:1
頁次：頁103-135
主題關鍵詞：候選人形象；候選人個人特質；候選人評價；候選人能力；李登輝情結；Candidate images；Candidate personal qualities；Candidate evaluation；Candidate capability；Lee teng-hui complex
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(29) 博士論文(7) 專書(5) 專書論文(0)
  • 排除自我引用排除自我引用:28
  • 共同引用共同引用:69
  • 點閱點閱:97
本文利用政大選研中心之總統選舉資料來分析候選人形象與能力因素在總統選舉中的重要性。對於候選人因素的測量包括選民對四位總統候選人形象之評估，以及處理問題能力之評估。根據資料顯示，李登輝與其他三位候選人相比，不管是在形象或是能力方面皆受到選民最高的評價，為其他候選人所望塵莫及。 選民對於候選人形象和能力之評估會受到選民預存傾向的影響，這些因素包括政黨認同、政黨滿意度、議題立場和選民個人背景變數。除此之外，這次總統大選最大的特色是「李登輝情結」因素。擁李及反李情結是決定李登輝、林洋港與陳履安三位候選人形象與能力評估最重要的因素，而對彭明敏而言，擁李情結對彭明敏的評估相當重要，但是反李情結對彭明敏一直未產生影響。但是李登輝情結除了對李登輝本人之得票外，對其他候選人的選票並無直接影響，而是透過候選人形象，對投票產生間接影響。候選人形象是決定選民投票最重要之因素，至於能力評估則影響力不如形象，顯然民眾對候選人之評估仍環繞於傳統的幾個候選人特質為主。政黨認同與政黨滿意度除了沒有任何政黨支持的陳履安外，仍具有相當的決定性。
This paper examines the importance of candidate images and candidate's ability in dealing with national issues in presidential elections of 1996 by using survey research data of Election Study Center at National Chengchi University. The results indicated that the incumbent President Lee Teng-hui was ranked the highest among four presidential candidates in terms of voters assessment of candidate personal qualities and candidate's ability to deal with national problems. Lee Teng-hui complex was the most important factor in determining voter's evaluation of candidates' personal qualities and ability in dealing with national issues, except for Peng Ming-min. But Lee Teng-hui complex has no direct influence on vote-choice, it only translated indirect influence through candidate images. Candidate images turned out to be the most important factor in deciding presidential election result. Attitude toward parties and party preferences ranked the next, except Chen Li-an, who was an indepen-dent candidate with no party support.　
期刊論文
1.Parker, Glenn R.(1989)。The Role of Constituent Trust in Congressional Elections。Public Opinion Quarterly，52，175-196。  new window
2.Whitely, Paul F.(1988)。The Causal Relationships between Issues Candidate Evaluations Party Identification and Vote Choice-The View From Rolling Thunder。Journal of Politics，50(4)，961-984。  new window
3.Hastie, Reid、Park, Bernadette(1986)。The Relationship between Memory and Judgment Depends on Whether the Task Is Memory-Based or On-line。Psychological Review，93(3)，258-268。  new window
4.Markus, Gregory B.、Converse, Philip E.(19791200)。A Dynamic Simultaneous Equation Model of Electoral Choice。The American Political Science Review，73，1055-1070。  new window
5.Page, Benjamin I.、Jones, Calvin C.(1979)。Reciprocal Effects of Policy Preferences, Party Loyalties and the Vote。American Political Science Review，73(4)，1071-1089。  new window
6.Miller, Arthur H.、Wattenberg, Martin P.、Malanchuk, Okasana(1986)。Schematic Assessments of Presidential Candidates。American Political Science Review，80(2)，521-540。  new window
7.沈國屏、莊勝鴻(1996)。棄彭保李的魅影讓彭明敏綁手綁腳。新新聞，45-47。  延伸查詢new window
8.楊立傑(1996)。隱性選民仍不現身，陳履安只能三聲無奈。新新聞，80-81。  延伸查詢new window
9.Brody, Richard W.、Page, Benjamin I.(1973)。Indifference, Alienation, and Rational Decisions: The Effects of Candidate Evaluations on Turnout and the Vote。Public Choice，15，1-17。  new window
10.Campbell, James E.(1983)。Candidate Image Evaluations: Influence and Rationalization in Presidential Primaries。American Politics Quarterly，11(3)，293-313。  new window
11.Erikson, Robert S.、Romero, David W.(1990)。Candidate Equilibrium and the Behavioral Model of the Vote。American Political Science Review，84(4)，1103-1126。  new window
12.Kelley, Stanley Jr.、Mirer, Thad W.(1974)。The Simple Act of Voting。American Political Science Review，61，512-591。  new window
13.Lodge, Milton、Steenbergen, Marco R.、Brau, Shawn(1995)。The Responsive Voter: Campaign Information and the Dynamics of Candidate Evaluation。American Political Science Review，89(2)，309-336。  new window
14.Stokes, David E.(1960)。Some Dynamic Elements of Contests for the Presidency。American Political Science Review，60，19-28。  new window
15.Rahn, Wendy M.、Aldrich, John H.、Borgida, Eugene(1994)。Individual and Contextual Variations in Political Candidate Appraisal。American Political Science Review，88(1)，193-200。  new window
16.Rahn, Wendy M.、Krosnick, Jon A.、Breuning, Marijke(1994)。Rationalization and Derivatin Processes in Survey Studies of Political Candidate Evaluation。American Journal Of Political Science，38(3)，582-600。  new window
17.Weisberg, Herbert F.、Rusk, Jerrold G.(1970)。Dimensions of Candidate Evaluation。American Political Science Review，64(1)，1167-1185。  new window
18.徐火炎(19951100)。「李登輝情結」與省市長選舉的投票行為:一項政治心理學的分析。選舉研究，2(2)，1-36。new window  延伸查詢new window
19.梁世武(19941100)。一九九四年臺北市長選舉之預測:「候選人形象指標」預測模式之驗證。選舉研究，1(2)，97-129。new window  延伸查詢new window
20.Lodge, Milton、McGraw, Kathleen M.、Stroh, Patrick(1989)。An Impression-Driven Model of Candidate Evaluation。American Political Science Review，83(2)，399-419。  new window
21.胡佛、游盈隆(19831200)。選民的投票取向：結構與類型的分析。政治學報，11，頁225-279。new window  延伸查詢new window
會議論文
1.Liu, I-Chou(1996)。Public Attitudes on the Unification Issue and Presidential Preference in Taiwan。International Conference on Political Development in Taiwan and Hong Kong。  new window
2.Shyu, Huoyan(1996)。Reasoning and Choice in Taiwan's Gubernatorial Election。International Conference on Political Development in Taiwan and Hong Kong。  new window
研究報告
1.鄭夙芬(1993)。候選人形象與選民投票行為的關聯性分析 (計畫編號：NSC82-0301-H004-034-B2)。台北：政治大學選舉研究中心。  延伸查詢new window
2.陳世敏(1989)。候選人形象與選民投票行為。  延伸查詢new window
學位論文
1.傅明穎(1996)。北市選民的候選人評價與投票決定：以民國八十三年臺北市長選舉為例(碩士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.Asher, Herbert B.(1988)。Presidential Elections and American Politics: Votes, Candidates, and Campaigns Since 1952。Belmont：Wadsworth。  new window
2.Graber, Doris A.(1988)。Mass Media and American Politics。Washington, DC：Congressional Quarterly Press。  new window
3.Nie, Norman H.、Verba, Sidney、Petrocik, John R.(1976)。The Changing American Voter。Harvard University Press。  new window
4.Wattenberg, Martin P.(1991)。The Rise of Candidate Centered Politics: Presidential Elections of the 1980s。Cambridge, MA：Harvard University Press。  new window
5.胡佛(1993)。選民的投票行為：民國78年增額立法委員選舉的分析。台北：中央選委會。  延伸查詢new window
6.Page, Benjamin I.(1978)。Choices and Echoes in Presidential Elections。Chicago：University of Chicago Press。  new window
7.Campbell, Angus、Converse, Philip E.、Miller, Warren E.、Stokes, Donald E.(1960)。The American Voter。New York：John Wiley & Sons, Inc.。  new window
圖書論文
1.Kinder, Donald R.、Sears, David O.(1985)。Public Opinion and Political Action。Handbook of Social Psychology。New York：Random House。  new window
2.Kinder, Donald R.(1986)。Presidential Character Revisited。Political Cognitions。Hillsdale, N. J.：Lawrence Erlbaum Press。  new window
3.Lau, Richard R.(1986)。Political Schemata, Candidate Evaluations and Voting Behavior。Politica Cogniton。Hillsdale, NJ：Eribaum。  new window
4.Rahn, Wendy、Aldrich, John H.、Borgida, Eugene、Sullivan, John L.(1990)。A Social-Cognitive Model of Candidate Appraisal。Information and Democratic Process。Urbana：University of Illinois Press。  new window
5.Converse, Philip E.(1964)。The Nature of Belief Systems in Mass Publics。Ideology and Discontent。Free Press。  new window
 
 
 
 
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