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| 11. | Grønholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management，11(4-6)，509-514。 |
| 12. | Chang, C. W.、Tseng, T. H.、Woodside, A. G.(2013)。Configural Algorithms of Patient Satisfaction, Participation in Diagnostics, And Treatment Decisions' Influences on Hospital Loyalty。Journal of Services Marketing，27(2)，91-103。 |
| 13. | Ailawadi, Kusum L.、Keller, Kevin Lane(2004)。Understanding retail branding: Conceptual insights and research priorities。Journal of Retailing，80(4)，331-342。 |
| 14. | Wu, C. C.(2011)。The impact of hospital brand image on service quality, patient satisfaction and loyalty。African Journal of Business Management，5(12)，4873-4882。 |
| 15. | Caruana, A.、Fenech, N.(2005)。The effect of perceived value and overall satisfaction on loyalty: A study among dental patients。Joural of Medical Marketing，5(3)，245-255。 |
| 16. | Dijs-Elsinga, J.、Otten, W.、Versluijs, M. M.(2010)。Choosing a hospital for surgery: the importance of information on quality of care。Medical Decision Making，30，544-555。 |
| 17. | Martensen, Anne、Gronholdt, Lars、Kristensen, Kai(2000)。The drivers of customer satisfaction and loyalty: Cross-industry findings from Denmark。Total Quality Management，11(4-6)，544-553。 |
| 18. | Andreassen, Tor Wallin、Lindestad, Bodil(1998)。Customer loyalty and complex services: The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise。International Journal of Service Industry Management，9(1)，7-23。 |
| 19. | Hashim, Noor Azmi Bin、Abdullateef, Aliyu Olayemi、Sarkindaji, Bashir Danlami(2015)。The moderating influence of trust on the relationship between institutional Image/reputation, perceived value on student loyalty in higher education institution。International Review of Management and Marketing，5(3)，122-128。 |
| 20. | Smith, J. Brock、Barclay, Donald W.(1997)。The effects of organizational differences and trust on the effectiveness of selling partner relationships。Journal of Marketing，61(1)，3-21。 |
| 21. | 何清治、洪錦墩、張睿欣、黃湘雄(20180300)。醫療品質、知覺價值、病患滿意度與忠誠度之相關性探討--以中部某區域醫院門診病患及其親屬為例。醫學與健康期刊，7(1)，17-28。 延伸查詢 |
| 22. | 王明坤、黃國平(20110600)。電信解除管制後新產品服務知覺品質、服務等候、企業形象與知覺價值對消費者行為意向之影響--臺灣三大電信公司服務競爭模型之比較。電子商務學報，13(2)，303-338。 延伸查詢 |
| 23. | 翁瑞宏、黃靖媛、黃金安(20060800)。病患與醫師間良好關係是否會增強其對醫院的忠誠度呢？。臺灣公共衛生雜誌，25(4)，293-302。 延伸查詢 |
| 24. | Ryu, K.、Han, Heesup、Kim, T. H.(2008)。The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions。International Journal of Hospitality Management，27(3)，459-469。 |
| 25. | Moliner-Velázquez, B.、Fuentes-Blasco, M.、Servera-Francés, D.、Gil-Saura, I.(2019)。From retail innovation and image to loyalty: moderating effects of product type。Service Business，13(1)，199-224。 |
| 26. | 洪瑞鴻、楊潤、李育臣(20171100)。老人照護的推手--中醫。臺灣老年醫學暨老年學雜誌，12(4)，236-244。 延伸查詢 |
| 27. | Parasuraman, Ananthanarayanan Parsu、Grewal, Dhruv(2000)。The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda。Journal of the Academy of Marketing Science，28(1)，168-174。 |
| 28. | Petrick, James F.(2002)。Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service。Journal of Leisure Research，34(2)，119-134。 |
| 29. | 陳券彪、陳桂英(20170600)。醫院服務行銷對內外部顧客與經營績效之影響。環境與管理研究，18(1)，21-44。 延伸查詢 |
| 30. | Pevec, T.、Pisnik, A.(2018)。Empirical evaluation of a conceptual model for the perceived value of health services。Zdravstveno varstvo，57，175-182。 |
| 31. | Pan, F. C.(2011)。Perceived values on hospital services: a fuzzy logic application。African Journal of Business Management，5，4465-4475。 |
| 32. | Liu, S.、Li, G.、Liu, N.(2021)。The Impact of patient satisfaction on patient loyalty with the mediating effect of patient trust。The Journal of Health Care Organization, Provision, and Financing，58，1-11。 |
| 33. | Sekhon, H. S.、Al-Eisawi, D.、Roy, S. K.、Pritchard, A.(2015)。Service excellence in UK retail banking: customers' perspectives of the important antecedents。International Journal of Bank Marketing，33，904-921。 |
| 34. | Richard, J. E.、Zhang, A.(2012)。Corporate image, loyalty, and commitment in the consumer travel industry。Journal of Marketing Management，28，568-593。 |
| 35. | Zhou, W. J.、Wan, Q. Q.、Liu, C. Y.、Feng, X. L.、Shang, S. M.(2017)。Determinants of patient loyalty to healthcare providers: An integrative review。International Journal for Quality in Health Care，29，442-449。 |
| 36. | Diallo, M. F.、Burt, S.、Sparks, L.(2015)。The influence of image and consumer factors on store brand choice in the Brazilian market。European Business Review，27，495-512。 |
| 37. | Tarus, D. K.、Rabach, N.(2013)。Determinants of customer loyalty in Kenya: does corporate image play a moderating role?。The TQM Journal，25，473-491。 |
| 38. | 陳怡君、張嘉晃、王拔群、簡湘文、林思源(20080900)。病人滿意度與回診意願之相關性探討--以某醫學中心眼科為例。輔仁醫學期刊，6(3)，105-115。 延伸查詢 |
| 39. | Beneke, J.、Brito, A.、Garvey, K. A.(2015)。Propensity to buy private label merchandise。International Journal of Retail & Distribution Management，43，43-62。 |
| 40. | Gorondutse, A. H.、Hilman, H.、Nasidi, M.(2014)。Relationship between corporate reputation and customer loyalty on Nigerian food and beverages industry: PLS Approach。International Journal of Management and Business Research，4，125-136。 |
| 41. | 李英英、蔡金川、丘周萍(20100400)。老年中醫養生飲食。護理雜誌，57(2)，16-19。 延伸查詢 |
| 42. | Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology，51(6)，1173-1182。 |
| 43. | 林正祥(19930900)。研究設計之樣本數決定。中華民國公共衛生學會雜誌，12(3)，282-290。 延伸查詢 |