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題名：從主體、認同看質化的閱聽人研究
書刊名：資訊傳播與圖書館學
作者：朱全斌
作者(外文)：Chu, Chuang-pin
出版日期：2001
卷期：7:4
頁次：頁69-79
主題關鍵詞：主體；主體性；認同；閱聽人；效果研究；文化研究；多頻道；Subject；Subjectivity；Identity；Audience；Effect research；Cultural studies；Multi-channel
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(2) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:52
  • 點閱點閱:120
在過去的一年當中，有關綜藝節目對青少年負面影響的問題又引起社會廣泛的討
論。然而，以社會菁英為代表的主流論述卻主要是遵循效果論傳統，以被動、易受操控的觀
點來看待閱聽人。本文試圖平衡這種偏見，就有關閱聽人研究的各種理論作一分析與討論，
並主張質化取向的閱聽人研究，體認閱聽人相對自主以及具備批判及創造的潛力，去除對邊
緣 / 弱勢族群容易被媒介文本擺佈的偏見，一方面回復閱聽人的主體性， 讓他們各自呈現
與文本接觸的經驗，而另一方面也兼顧多頻道環境的接收脈絡，並從多面向的角度來觀察個
人收視行為與外在社會結構間的關係。
In the past year, the negative impact of Taiwan's variety shows on the
adolescent audience has aroused tremendous interests and discussions. While the
dominant discourse follows the tradition of effect analysis and regards the
adolescent audience as passive, manipulative objects, the contrasting
persepective of seeing them as active, self-sufficient subjects is often
ignored. This paper aims to fill this gap and argues that the subjectivity and
the identities of the young viewers also play a part in the popularity of
Taiwan's variety shows. Although adolescents are minorities by standards of age
and numbers, their views and opinions cannot be excluded in the discussion of
the subject. In addition, the multi-channel environment and the discursive form
of media reception should also take into account while studying the impact of
the variety shows.
期刊論文
1.Bausinger, Hermann(1984)。Media, technology and daily life。Media, Culture & Society，6(4)，343-351。  new window
2.魏玓(19990700)。全球化脈絡下的閱聽人研究--理論的檢視與批判。新聞學研究，60，93-114。new window  延伸查詢new window
3.蘇蘅、陳雪雲(20000700)。全球化下青少年收看本國及外國電視節目之現況及相關影響研究。新聞學研究，64，103-138。new window  延伸查詢new window
4.李丁讚、陳兆勇(19980100)。衛星電視與國族想像：以衛視中文臺的日劇為觀察對象。新聞學研究，56，9-34。new window  延伸查詢new window
5.Hagiwara, Shiegeru(1999)。The Reception of Global TV in Asia。Asian Journal of Communication，9(1)。  new window
6.Lii, D.、Chen, Z.(1998)。Satellite TV and National imaginary: Japanese melodrama on Star TV as an example。Mass Communication Research，56，9-34。  new window
7.Wilson, Tony(2000)。Media Convergence: Watching Television, Anticipating Going On-Line。Media Asia，27(1)，3-9。  new window
8.Ang, Ien(1994)。On Not Speaking Chinese。New Formations: A Journal of Culture/Theory/Politics，24，1-18。  new window
圖書
1.Turner, Graeme(1996)。British Cultural Studies-An Introduction。London：Routledge。  new window
2.Blumler, Jay George、Katz, Elihu(1974)。The Uses of Mass Communications。Beverly Hills：Sage。  new window
3.Morley, David(1992)。Television, Audience, and Cultural Studies。London：Routledge。  new window
4.Taylor, L.、Willis, A.、簡妙如、管中祥、林婉蓉、張貝雯、林智惟(1999)。大眾傳播媒體新論。臺北：韋伯文化事業出版社。  延伸查詢new window
5.Lull, J.(1990)。Inside family viewing。London：Routledge。  new window
6.Barker, C. Edwin(1999)。Television, Globalization and Cultural Identities。Buckingham：Open University Press。  new window
7.Ang, I.(1991)。Desperately seeking the audience。London。  new window
8.Geertz, Clifford(1973)。The interpretation of cultures。New York：Harper & Row。  new window
9.朱全斌(1998)。媒體、認同與傳播新科技。媒體、認同與傳播新科技。臺北。  延伸查詢new window
10.孫曼蘋(1998)。都會家庭多頻道電視使用、家庭休閒、家庭人際關係之研究。都會家庭多頻道電視使用、家庭休閒、家庭人際關係之研究。臺北。  延伸查詢new window
11.Lynch, Aaron(1998)。思想傳染。思想傳染。臺北。  延伸查詢new window
12.Barker, M.、Betley, J.(1997)。Ill Effects: The Media/Violence Debate。Ill Effects: The Media/Violence Debate。London。  new window
13.Brunsdon, C.、Morley, D.(1978)。Everday Television: Nationwide。Everday Television: Nationwide。London。  new window
14.Ferguson, Majorie(1990)。Electronic media and the redefining of time and space。Public Communication: The New Imperatives。London。  new window
15.Gunter, B.、Sveenvig, M.(1987)。Behind and in Front of the Screen: Television’s Involvement with Family。Behind and in Front of the Screen: Television’s Involvement with Family。London。  new window
16.Lewis, Justin(1991)。The Ideological Octopus。The Ideological Octopus。New York。  new window
17.Liebes, T.、Katz, E.(1990)。The Export of Meaning。The Export of Meaning。New York。  new window
18.Meyrowitz, Joshua(1986)。No sense of place: the impact of electronic media on social behavior。No sense of place: the impact of electronic media on social behavior。New York。  new window
19.Moores, S.(1993)。Interpreting Audiences。Interpreting Audiences。London/Thousand Oaks, CA。  new window
20.Nava, Mica、Nava, Orson(1992)。Discriminating or duped? Young people as consumers of advertising/art in Mica Nava。Changing Cultures。London。  new window
21.Silverstone, Roger(1990)。Television and Everyday Life: Towards an Anthropology of the Television Audience。Public Communication: The New Imperatives。London。  new window
圖書論文
1.Hall, S.(1992)。The question of cultural identity。Modernity and Its Futures。Cambridge：Polity。  new window
2.Morley, D.、Silverstone, R.(1991)。Communication and context: ethnographic perspectives on the media audience。A Handbook of Qualitative Methodologies For Mass Communication Research。London：Routledge。  new window
3.Jensen, K. B.(1991)。Reception analysis: Mass communication as the social production of meaning。A Handbook of Qualitative Methodologies For Mass Communication Research。London：Routledge。  new window
 
 
 
 
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