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題名:無線電視臺ERP專案選擇風險評估之研究:模糊理論之應用
書刊名:傳播管理學刊
作者:陳耀竹盧昱俊
出版日期:2004
卷期:5:3
頁次:頁83-96
主題關鍵詞:企業資源規劃風險評估風險管理風險因子層級分析法ERPRisk assessmentRisk factorsRisk managementAHPAnalytic hierarchy process
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:580
  • 點閱點閱:44
無線電視產業面臨有線電視產業的競爭,為尋求低成本、高品質、以及快速回應的能力,常需建置ERP系統加以因應。過去ERP專案常考量是否符合組織變革與企業流程再造等層面,鮮少從風險層面進行評估。有鑑於此,本文試圖從風險的角度,為無線電視公司建構一套評選ERP專案風險評估之模式,以供無線電視公司決策參考之用。 由文獻回顧與參考國內四家無線電視臺業者的意見,彙整出評選ERP專案風險準則。利用重要性分析,萃取出風險評估準則項目,進而建構ERP專案風險評估之層級結構。文中分別利用層級分析法與模糊德菲法決定風險因子相對權重,並經由文中所提的模糊多評準演算法則,該演算法則是根據三角形模糊數與語言變數兩個主要的觀念,作為評估風險準則之「可能性」與方案滿足各準則之「嚴重度」評估之用。經過層級整合後,利用Chang and Chen模糊數排序法求出風險值,以供無線電視臺經營決策參考之用。本文採上述方法對中華電視公司做一實例應用,分別對五家ERP軟體服務供應商之風險進行評估,以選擇最佳的ERP專案供應商。
The purpose of this paper is to propose an algorithm for A Study of Assessing Risk for Wireless Television Station in ERP Projects Options. The fundamental concepts we have adopted include the importance analysis, fuzzy Delphi method, fuzzy set theory and multi-criteria decision method. With the literature review and the investigation of the experts in wireless television stations, we use importance analysis to get the key criteria. Then we construct the hierarchy structure of assessing risks of Wireless Television Station in ERP Project Selection. An algorithm proposed in this study is based on the concepts of triangular fuzzy number and linguistic variable to assess the preference ratings of linguistic variable, “probability” and “severity”. The subjects can employ an assumed rating set to show the individual perception of the linguistic varaibles. Finally we use the Chang and Chen's ranking method to rank the final scores of the value.
期刊論文
1.Baird, I. S.、Thomas, Howard(1985)。Toward A Contingency Model of Strategic Risk Taking。The Academy of Management Review,10(2),230-243。  new window
2.Bingi, P.、Sharma, M.、Godla, K.(1999)。Critical issues affecting an ERP。Academy of Management Review,13,337-349。  new window
3.Davenport, T.、Short, J.(1998)。Putting the enterprise into the enterprise。Information & Management,41,25-40。  new window
4.Jaaffari, A.(2001)。Management of risk, uncertainties and opportunities on project: time for a fundamental shift。International Journal of Project Management,19,89-101。  new window
5.March, J. G.、Shapira, Z.(1978)。Managerial perspective on risk and risk taking。Management Science,33,1404-1418。  new window
6.盧諭緯(2000)。ERP編造e企業的基因密碼。數位時代周特刊,4,200-202。  延伸查詢new window
7.Zadeh, L. A.(1975)。The concept of a linguistic variable and its application to approximate reasoning。Information Sciences,8(1),199-249。  new window
8.Zadeh, L. A.(1975)。The concept of a linguistic variable and its application to approximate reasoning。Information Sciences,8(2),301-357。  new window
9.Chen, Y. C.(2001)。A study on the quality of credit granting in leasing: Fuzzy set theory approach。Soft Computing,5(3),229-236。  new window
10.Tam, Maggie C. Y.、Tummala, V. M. Rao(2001)。An Application of the AHP in Vendor Selection of a Telecommunications System。Omega: The International Journal of Management Science,29(2),171-182。  new window
11.Chen, Y. C.(2002)。An application of fuzzy set theory to the external performance evaluation distribution centers in logistics。Soft Computing,6(1),64-70。  new window
12.Chang, P. L.、Chen, Y. C.(1994)。A fuzzy multi-criteria decision making method for technology transfer strategy selection in biotechnology。Fuzzy Sets and Systems,63(2),131-139。  new window
13.陳耀竹、謝友甄(20020700)。廣告主評選廣告代理商執行整合行銷傳播之研究。廣告學研究,19,55-87。new window  延伸查詢new window
14.陳耀竹、楊志弘、邱琪瑄(20010100)。網路廣告媒體選擇之研究。廣告學研究,16,1-30。new window  延伸查詢new window
15.Hsu, T. H.(1998)。The fuzzy delphi analytic hierarchy process。Journal of the Chinese Fuzzy Systems Association,4(1),59-72。  new window
16.Dubois, Didier、Prade, Henri(1978)。Operations on fuzzy numbers。International Journal of Systems Science,9(6),613-626。  new window
17.陳耀竹、王俊菘(20020400)。臺灣網路服務供應商評選應用軟體服務供應商策略聯盟夥伴之研究。管理與系統,9(2),239-257。new window  延伸查詢new window
18.鄧振源、曾國雄(19890700)。層級分析法(AHP)的內涵特性與應用。中國統計學報,27(7),13767-13786。new window  延伸查詢new window
19.Zadeh, Lotfi Asker(1965)。Fuzzy sets。Information and Control,8(3),338-353。  new window
學位論文
1.盧慶雄(2003)。無線電視台關鍵才能評估模式之建構及其應用(碩士論文)。銘傳大學。  延伸查詢new window
2.林明通(2003)。ERP專案風險評估之研究(碩士論文)。國立中正大學。  延伸查詢new window
3.陳耀竹(1994)。一個模糊多評準決策方法之構建及其應用(博士論文)。國立交通大學。new window  延伸查詢new window
圖書
1.林佩縈、陳偉睿(2002)。淺談ERP。高雄:國立中山大學資訊管理研究所。  延伸查詢new window
2.Taha, H. A.(1997)。Operations Research。New Jersey:Prentice-Hall。  new window
3.Zimmermann, H.-J.(1996)。Fuzzy Set Theory and Its Applications。Boston:Kluwer。  new window
4.Saaty, Thomas L.(1980)。The Analytic Hierarchy Process: Planning, Priority Setting, Resource Allocation。McGraw-Hill。  new window
 
 
 
 
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