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題名:產品品質、品牌形象與自我概念連結對顧客關係之影響
書刊名:弘光人文社會學報
作者:吳振輝劉聯芳
作者(外文):Wu, Jean-hueiLiu, Lien-fang
出版日期:2008
卷期:8
頁次:頁45-68
主題關鍵詞:產品品質品牌形象自我概念連結信任滿意度忠誠度Product qualityBrand imageSelf-conceptTrustCustomer satisfactionLoyalty
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:10
  • 點閱點閱:176
期刊論文
1.Wirtz, Jochen、Bateson, John E. G.(1995)。An experimental investigation of halo effects in satisfaction measures of service attributes。International Journal of Service Industry Management,6(3),84-102。  new window
2.Aaker, D.、Erich, J.(20000221)。Brand Leadership。Brand weeks,41(8),30-38。  new window
3.Schurr, P. H.、Ozanne, J. L.(1985)。Influence on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness。Journal of Consumer Research,11(4),939-953。  new window
4.O'Malley, L.(1998)。Can Loyalty Schemes Really Build Loyalty?。Marketing Intelligence and Planning,16(1),47-55。  new window
5.Evans, J. R.、Laskin, R. L.(1994)。The relationship marketing process : a conceptualization and application。Industrial Marketing Management,23(5),439-452。  new window
6.Tian-Cole, Shu、Crompton, J. L.、Willson, V. L.(2002)。An empirical investigation of the relationships between service quality, satisfaction and behavioral intentions among visitors to a wildlife refuge。Journal of Leisure Research,34(1),1-24。  new window
7.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(199007)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。  new window
8.黃恆獎、李佳璋(19970800)。產品績效指標、消費滿意度及購後行為之整合分析。臺大管理論叢,8(1),25-58。new window  延伸查詢new window
9.Bei, L. T.、Chiao, Y. C.(2001)。An Integrated Model for the Effects of Perceived Product, Perceived Service Quality, and Perceived Price Fairness on Consumer Satisfaction and Loyalty。Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior,14(1),125-140。  new window
10.Christy, Richard、Oliver, Gordon、Penn, Joe(1996)。Relationship Marketing in Consumer Markets。Journal of Marketing Management,12(1-3),175-187。  new window
11.Grønholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management,11(4-6),509-514。  new window
12.Bentler, P. M.、Bonett, D. G.(1980)。Significance test and goodness of fit in the analysis of covariance structures。Psychological Bulletin,88(3),588-606。  new window
13.Garbarino, Ellen、Johnson, Mark S.(19990400)。The Different Roles of Satisfaction, Trust, and Commitment in Consumer Relationships。Journal of Marketing,63(2),70-87。  new window
14.Yeung, Matthew C. H.、Lee, Chew Ging、Ennew, Christine T.(2002)。Customer Satisfaction and Profitability: A Reappraisal of the Nature of the Relationship。Journal of Targeting, Measurement and Analysis for Marketing,11(1),24-33。  new window
15.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。  new window
16.Fournier, Susan(1998)。Consumers and their brands: Developing relationship theory in consumer research。Journal of Consumer Research,24(4),343-373。  new window
17.Prus, Amanda、Brandt, D. Randall(1995)。Understanding Your Customers: What You Can Learn from a Loyalty Index。Marketing Tools,2(5),10-14。  new window
18.Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing,61(2),35-51。  new window
19.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
20.Roberts, Mary Lou、Wortzel, Lawrence H.(1979)。New Life-Style Determinants of Women's Food Shopping Behavior。Journal of Marketing,43(3),28-39。  new window
21.Singh, Jagdip、Sirdeshmukh, Deepak(2000)。Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments。Journal of the Academy of Marketing Science,28(1),150-167。  new window
22.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
23.Bloemer, Josée、Odekerken-Schröder, Gaby(2002)。Store satisfaction and store loyalty explained by customer and store-related factors。Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior,15(1),68-80。  new window
24.Ganesan, Shankar(1994)。Determinants of long-term orientation in buyer-seller relationships。Journal of Marketing,58(2),1-19。  new window
25.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
26.Olsen, Svein Ottar(2002)。Comparative Evaluation and the Relationship between Quality, Satisfaction, and Repurchase Loyalty。Journal of the Academy of Marketing Science,30(3),240-249。  new window
27.Richardson, P. S.、Dick, A. S.、Jain, A. K.(1994)。Extrinsic and Extrinsic Cue Effect on Perceptions of Store Brand Quality。Journal of Marketing Research,58(4),28-36。  new window
28.Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research,19(4),491-504。  new window
29.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
30.Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science,12(2),125-143。  new window
31.Bitner, Mary Jo(1990)。Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses。Journal of Marketing,54(2),69-82。  new window
32.Brady, M. K.、Robertson, C. J.(2001)。Searching for A Consensus on The Antecedent role of Service Quality and Satisfaction: An Exploratory Cross-National Study。Journal of Business Research,51(1),53-60。  new window
會議論文
1.Pavlou, P. A.、Gefen, D.(2002)。Building effective online auction marketplaces with institutionbased trust。Barcelona, Spain。667-675。  new window
2.Czepiel, John A.、Larry, J. Rosenberg、Akerele, Adebayo(1974)。Perspectives on Consumer Satisfaction119-123。  new window
學位論文
1.林偉修(2003)。產品品質、服務品質與顧客購後行為關係之研究--以辦公家具個案公司為例(碩士論文)。國立臺灣大學。  延伸查詢new window
2.馮鎮邦(2000)。建立顧客信任的服務行銷策略--以信用卡為例(碩士論文)。國立政治大學,臺北。  延伸查詢new window
3.吳雅琪(2002)。影響網路書店消費者忠誠度形成因素之研究(碩士論文)。國立政治大學。  延伸查詢new window
圖書
1.Hawkins, D. J.、Best, R. J.、Coney, K. A.(2001)。Consumer behavior–building marketing strategy。  new window
2.Zeithaml, V. A.、Mary, J.(1986)。Service Marketing。New York:McGraw-Hill。  new window
3.Rogers, C.(1965)。Client-centered therapy: Its current practice, implications, and theory。Boston, MA:Houghton Mifflin。  new window
4.Peppers, D.、Rogers, M.(1997)。Enterprise One to One: Tools for Competing in the Interactive Age。New York, NY:Doubleday。  new window
5.Griffin, J.(1997)。Customer Loyalty: How to Earn It, How to Keep It?。New York, NY:Lexington Book。  new window
6.Kotler, Philip(1996)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
7.Kotler, Philip(2002)。Marketing Management。Prentice-Hall。  new window
圖書論文
1.Browne, Michael W.、Cudeck, Robert(1993)。Alternative ways of assessing model fit。Testing Structural Equation Models。Sage。  new window
 
 
 
 
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