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題名：商店形象、服務品質與顧客忠誠度之關聯性：以好市多量販店為例
書刊名：廣告學研究
作者：洪淑玲／陳儀庭／李國維
作者(外文)：Hung, Shu-lin／Chen, I-ting／Li, Guo-wei
出版日期：2008
卷期：30
頁次：頁35-61
主題關鍵詞：商店形象；服務品質；顧客價值；顧客忠誠；Store image；Service quality；Customers value；Customers loyalty
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(3) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:64
  • 點閱點閱:104
期刊論文
1.Katherine, B.、Rosann, H.、Spiro, L.(2005)。Recapturing store image in customer-based store equity: A construct conceptualization。Journal of Business Research，58(8)，1112-1120。  new window
2.Chowdhury, J.、Reardon, J.、Srivstava, R.(1998)。Alternative Modes of Measuring Store Image: An Empirical Assessment of Structured versus Unstructured Measures。Journal of Marketing Theory and Practice，6(2)，72-87。  new window
3.Lessig, V. Parker(1973)。Consumer Store Images and Store Loyalties。Journal of Marketing，37(4)，72-74。  new window
4.Morrall, J.、Katherine, S.(1994)。Service Quality: the Ultimate Differentiator。Bank Marketing，26(10)，33-38。  new window
5.Osman, M. Z.(1993)。A conceptual model of retail image influences on loyalty patronage behavior。The International Review of Retail, Distribution and Consumer Research，3(2)，133-148。  new window
6.江國良(20040400)。服務品質衡量方法之探討。品質月刊，40(4)，34-37。  延伸查詢new window
7.Wong, A.、Sohal, A.(2003)。Service quality and customer loyalty perspectives on two level of retail relationship。Journal of Services Marketing，17(5)，495-513。  new window
8.Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1994)。Reassessment of Expectations as a Comparison Standard in Measuring Sevice Quality: Implications for Further Research。Journal of Marketing，58(1)，111-124。  new window
9.Sirdeshmukh, Deepak、Singh, Jagdip、Sabol, Barry(2002)。Consumer Trust, Value, and Loyalty in Relational Exchanges。Journal of Marketing，66(1)，15-37。  new window
10.Baron, R. M.、Kenny, D. A.(198612)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology，51(6)，1173-1182。  new window
11.Wakefield, Kirk L.、Blodgett, Jeffrey G.、Sloan, Hugh J.(1996)。Measurement and management of the sportscape。Journal of Sport Management，10(1)，15-31。  new window
12.Richard, Frederick F.、Sasser, W. Eral Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review，68(5)，105-111。  new window
13.Bloemer, J.、De Ruyter, K.(1998)。On the relationship between store image, store satisfaction and store loyalty。European Journal of Marketing，32(5/6)，499-513。  new window
14.Sweeney, Julian C.、Soutar, Geoffrey N.、Johnson, Lester W.(1999)。The Role of Perceived Risk in the Quality-value Relationship: A Study in a Retail Environment。Journal of Retailing，75(1)，77-105。  new window
15.李正慧、白純菁(20030100)。南部民眾對大型購物中心之看法與實證研究。企銀季刊，26(1)，57-75。  延伸查詢new window
16.Grewal, Dhruv、Krishnan, R.、Baker, Julie、Borin, Norm(1998)。The Effects of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions。Journal of Retailing，74(3)，331-352。  new window
17.Fisk, G.(1961)。A Conceptual Model for Studying Customer Image。Journal of Retailing，37(4)，1-8+54-55。  new window
18.Kunkel, J. H.、Berry, L. L.(1968)。A Behavioral Conception of Retail Image。Journal of Marketing，32(4)，21-27。  new window
19.Brown, G. H.(19520609)。Brand Loyalty-Fact or Fiction。Advertising Age，23，53-55。  new window
20.Lindquist, J. D.(1974)。Meaning of Image: A Survey of Empirical and Hypothetical Evidence。Journal of Retailing，50(4)，29-38。  new window
21.McAlexander, J. H.、Kim, S. K.、Roberts, S. D.(2003)。Loyalty: The influences of satisfaction and brand community integration。Journal of Marketing Theory and Practice，11(4)，1-11。  new window
22.Grønholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management，11(4-6)，509-514。  new window
23.Oxenfeldt, A. R.(1974)。Developing A Favorable Price-Quality Image。Journal of Retailing，50(4)，8-14+115。  new window
24.Parasuraman, A.、Zeithaml, V. A.、Beny, L. L.(1985)。Quality Counts in Service, Too。Business Horizons，28(3)，44-53。  new window
25.Parasuraman, Anantharanthan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1991)。Refinement and Reassessment of the SERVQUAL Scale。Journal of Retailing，67(4)，420-450。  new window
26.Babin, Barry J.、Darden, William R.、Griffin, Mitch(1994)。Work and/or fun: Measuring hedonic and utilitarian shopping value。Journal of Consumer Research，20(4)，644-656。  new window
27.Hirschman, Elizabeth C.、Holbrook, Morris B.(1982)。Hedonic Consumption: Emerging Concepts, Methods and Propositions。Journal of Marketing，46(3)，92-101。  new window
28.Woodruff, Robert B.(1997)。Customer value: The next source for competitive advantage。Journal of the Academy of Marketing Science，25(2)，139-153。  new window
29.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。Communication and Control Processes in the Delivery of Service Quality。Journal of Marketing，52(2)，35-48。  new window
30.Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing，76(2)，193-218。  new window
31.Sirohi, Niren、McLaughlin, Edward W.、Wittink, Dick R.(1998)。A Model of Consumer Perceptions and Store Loyalty Intentions for a Supermarket Retailer。Journal of Retailing，74(2)，223-245。  new window
32.Dichter, Ernest(1985)。What's in an Image?。Journal of Consumer Marketing，2(1)，75-81。  new window
33.Bolton, Ruth N.、Drew, James H.(1987)。A Multistage Model of Customers' Assessments of Service Quality and Value。Journal of Consumer Research，17(4)，375-384。  new window
34.Holbrook, Morris B.(1996)。Customer Value: A Framework for Analysis and Research。Advances in Consumer Research，23(1)，138-142。  new window
35.Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science，22(2)，99-113。  new window
36.Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing，60(2)，31-46。  new window
37.Grönroos, Christian A.(1984)。A Service Quality Model and its Marketing Implications。European Journal of Marketing，18(4)，36-44。  new window
38.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing，56(1)，6-21。  new window
39.Sirgy, M. Joseph、Samli, A. Coskun(1985)。A Path Analytic Model of Store Loyalty Involving Self-Concept, Store Image, Geographic Loyalty, and Socioeconomic Status。Journal of the Academy of Marketing Science，13(3)，265-291。  new window
40.Oliver, Richard L.(1981)。Measurement and evaluation of satisfaction processes in retail settings。Journal of Retailing，57(3)，25-48。  new window
41.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing，49(4)，41-50。  new window
42.Bowen, John T.、Chen, Shiang‐Lih(2001)。The Relationship between Customer Loyalty and Customer Satisfaction。International Journal of Contemporary Hospitality Management，13(5)，213-217。  new window
43.Martineau, Pierre D.(1958)。The Personality of The Retail Store。Harvard Business Review，36(1)，47-55。  new window
44.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing，50(4)，135-145。  new window
45.Fisk, Raymond P.、Brown, Stephen W.、Bitner, Mary Jo(1993)。Tracking the Evolution of the Services Marketing Literature。Journal of Retailing，69(1)，61-103。  new window
46.Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing，56(3)，55-68。  new window
47.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。  new window
48.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review，73(6)，88-99。  new window
49.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
50.Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing，58(3)，53-66。  new window
51.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing，65(2)，81-93。  new window
52.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research，28(3)，307-319。  new window
53.Sheth, Jagdish N.、Newman, Bruce I.、Gross, Barbara L.(1991)。Why We Buy What We Buy: The Theory of Consumption Value。Journal of Business Research，22(2)，159-170。  new window
54.林素鈺(2004)。服務品質模式之演變。品質月刊，7，68-74。  延伸查詢new window
55.Boulding, K. E.(1956)。General system theory – Theory skeletion of science。Management Science，32(2)，197-208。  new window
56.Reynolds, W. H.(1965)。The role of consumer in image building。California Management Review，7(3)，69-76。  new window
57.Thang, Doreen Chze Lin,、Tan, Benjamin Lin Boon(2003)。Linking consumer perception to preference of retail store: An empirical assessment of the multi-attributes of store image。Journal of Retailing and Consumer Services，10(4)，193-200。  new window
學位論文
1.蘇雲華(1996)。服務品質衡量方法之比較研究(博士論文)。國立中山大學。new window  延伸查詢new window
圖書
1.Engel, J. F.、Blackwell, R. D.、Kollat, P. T.(1982)。Consumer behavior: theory and application。Dryden Press。  new window
2.Cooper, Donald R.、Emory, C. William、古永嘉(1996)。企業研究方法。臺北市：華泰書局。  延伸查詢new window
3.Berman, B.、Evans, J. R.(1978)。Retail Management: A Strategic Approach。New York：Macmillan Publishing Co. Inc。  new window
4.Gale, Bradley T.、Wood, Robert Chapman(1994)。Managing Customer Value: Creating Quality and Service that Customers Can See。New York：The Free Press。  new window
5.Monroe, Kent B.(1990)。Pricing : Marketing Profitable Decisions。McGraw-Hill Publishing Company。  new window
6.Kotler, Philip(1994)。Marketing Management: Analysis, Planning, Implementation, and Control。Prentice-Hall, Inc.。  new window
7.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
8.Kotler, Philip、Ang, Swee Hoon、Leong, Siew Meng、Tan, Chin Tiong(1999)。Marketing Management: An Asian Perspective。Prentice-Hall。  new window
圖書論文
1.Hirschman, E. C.(1981)。Retail research and theory。Review of marketing。Chicago：American Marketing Association。  new window
2.Holbrook, Morris B.(1994)。The nature of customer value: An axiology of services in the consumption experience。Service quality: New directions in theory and practice。Sage Publications。  new window
 
 
 
 
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