:::

詳目顯示

回上一頁
題名:影音部落格廣告效益之研究
書刊名:傳播管理學刊
作者:劉忠陽徐海吟
作者(外文):Liu, Chung-yangHsu, Hai-yin
出版日期:2008
卷期:9:1
頁次:頁99-125
主題關鍵詞:影音部落格影音廣告科技接受模式廣告態度廣告效果VlogVideo advertisingTechnology acceptance modelTAMAdvertising attitudeAdvertising effect
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:22
  • 點閱點閱:42
期刊論文
1.Atkin, D. J.(1993)。Adoption of cable amidst a multimedia environment。Telematics and Informatics,10,51-58。  new window
2.Atkin, David J.、LaRose, Robert(1994)。Profiling call-in poll users。Journal of Broadcasting & Electronic Media,38(2),217-227。  new window
3.Du Plessis, E.(1994)。Recall versus Recognition。Journal of Advertising Research,34(3),75-91。  new window
4.Leung, L.、Wei, R.(1998)。Factors influencing the adoption of interactive TV in Hong Kong。Asian Journal of Communication,8(2),124-147。  new window
5.Wellman, B.、Hampton, K.(2001)。Long distance community in the network society: Contact and support beyond netville。American Behavioral Scientist,45(3),476-495。  new window
6.Aaker, David A.(1992)。Managing the Most Important Asset: Brand Equity。Planning Review,20(1),56-58。  new window
7.Dupagne, M.、Agostino, D. E.(1991)。High-Definition Television: A survey of potential adopters in Belgium。Telematics and Informatics,8(1),9-30。  new window
8.Jeffres, L. W.、Neuendorf, K. A.、Atkin, D. J.(1998)。Understanding adopters of audio information innovations。Journal of Broadcasting & Electronic Media,42,80-93。  new window
9.Jeffres, L.、Atkin, D.(1996)。Predicting use of technologies for communication and consumer needs。Journal of Broadcasting & Electronic Media,40(3),318-330。  new window
10.Schlosser, A. E.、Shavitt, S.、Kanfer, A.(1999)。Survey of Internet user’s attitudes toward Internet advertising。Journal of Interactive Marketing,13(1),34-54。  new window
11.Stewart, M. F.(1997)。Production of a multimedia CAL package in basic physics。Physics Education,32(5),332-339。  new window
12.Leung, L.、Wei, R.(1999)。Who are the mobile phone have-nots? Influences and consequences。New Media and Society,1(2),209-226。  new window
13.Brackett, Lana K.、Carr, Benjamin N.(2001)。Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes。Journal of Advertising Research,41(5),23-32。  new window
14.Taylor, S.、Todd, P.(1995)。Understanding household garbage reduction behavior: A test of an integrated model。Journal of Public Policy & Marketing,14(2),1-28。  new window
15.Lin, C. A.、Jeffres, L. W.(1998)。Factors influencing the adoption of multimedia cable technology。Journalism & Mass Communication Quarterly,75(2),341-352。  new window
16.Busselle, Rick、Reagan, Joey、Pinkleton, Bruce、Jackson, Kim(1999)。Factors Affecting Internet Use in a Saturated-Access Population。Telematics and Informatics,16(1/2),45-58。  new window
17.Stevenson, J. S.、Bruner, G. C. II、Kumar, A.(2000)。Webpage background and viewer attitudes。Journal of Advertising Research,40(1/2),29-34。  new window
18.Lin, Carolyn A.(1998)。Exploring personal computer adoption dynamics。Journal of Broadcasting & Electronic Media,42(1),95-112。  new window
19.Mitchell, A. A.、Olsen, J. C.(1981)。Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitudes?。Journal of Marketing Research,18(3),318-332。  new window
20.Eighmey, J.、McCord, L.(1998)。Adding Value in the Information Age: Uses and Gratifications of Sites on the World Wide Web。Journal of Business Research,41(3),187-194。  new window
21.Meyer, Meyer H.、Zack, Michael H.(19960415)。The design and development of information products。MIT Sloan Management Review,37(3),43-59。  new window
22.Ducoffe, Robert H.(1996)。Advertising Value and Advertising on the Web。Journal of Advertising Research,36(5),21-35。  new window
23.MacKenzie, Scott B.、Lutz, Richard J.(1989)。An Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context。Journal of Marketing,53(2),48-65。  new window
24.Venkatesh, Viswanath、Morris, Michael G.、Davis, Gordon B.、Davis, Fred D.(2003)。User Acceptance of Information Technology: Toward a Unified View。Management Information Systems Quarterly,27(3),425-478。  new window
25.Thompson, Ronald L.、Higgins, Christopher A.、Howell, Jane M.(1991)。Personal Computing: Toward a Conceptual Model of Utilization。MIS Quarterly,15(1),125-143。  new window
26.Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1992)。Extrinsic and Intrinsic Motivation to Use Computers in the Workplace。Journal of Applied Social Psychology,22(14),1111-1132。  new window
27.Moore, Gary C.、Benbasat, Izak(1991)。Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation。Information Systems Research,2(3),192-222。  new window
28.Davis, Fred D.、Bagozzi, Richard P.、Warshaw, Paul R.(1989)。User acceptance of computer technology: A comparison of two theoretical models。Management Science,35(8),982-1003。  new window
29.黃宇寰、劉忠陽(20040600)。應用科技接受模型對行動上網服務使用者行為之研究。傳播管理學刊,5(2),96-109。new window  延伸查詢new window
30.Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research,23(2),130-143。  new window
會議論文
1.Efimova, L.、de Moor, Aldo(2005)。Beyond personal webpublishing: An exploratory study of conversational blogging practices。The 38th Hawaii International Conference on System Sciences。Hawaii。  new window
2.Li, S. S.、Yang, S. C.(2000)。Internet shopping and its adopters: Examining the factors affecting the adoption of Internet shopping。35th Anniversary Conference by the School of Journalism and Communication。Chinese University of Hong Kong。  new window
3.Marlow, Cameron(2004)。Audience, structure and authority in the weblog community。The 54th Annual Conference of the International Communication Association,(會議日期: 2004/05/27-06/01)。  new window
研究報告
1.Herring, S.、Kouper, I.、Mercure, S.、Paolillo, J.、Scheidt, L. A.、Bonus, S.、Wright, E.(2005)。Social Network Dynamics in the Blogosphere。  new window
學位論文
1.楊淑貞(2002)。創新特質與網路購物採用之研究(碩士論文)。國立交通大學,新竹。  延伸查詢new window
2.Davis, Fred D.(1986)。A technology acceptance model for empirically testing new end-user information systems: Theory and result(博士論文)。Massachusetts Institute of Technology。  new window
3.王君豪(2003)。行動廣告表現方式對廣告效果影響之探討(碩士論文)。國立成功大學。  延伸查詢new window
4.蘇伯方(2004)。即時傳訊軟體採用模式之研究(碩士論文)。國立中山大學。  延伸查詢new window
5.劉書蘭(2002)。消費者採用行動商務之行為研究--以行動銀行為例(碩士論文)。國立雲林科技大學。  延伸查詢new window
6.吳肇銘(1999)。影響網站使用意向之因素研究--以入門網站為例(博士論文)。國立中央大學。new window  延伸查詢new window
圖書
1.蔡念中(2001)。寬頻網路廣告新趨勢:影音廣告之應用與其未來性之探討。世新大學廣播電視電影學系。  延伸查詢new window
2.Herring, S.、Scheidt, L. A.、Bonus, S.、Wright, E.(2004)。Bridging the gap: A genre analysis of weblogs。IEEE Press。  new window
3.Krech, David、Crutchfield, Richard S.、Ballachey, Egerton L.(1962)。Individual in Society。New York:McGraw-Hill Book Co.。  new window
4.Rogers, Everett M.(1995)。Diffusion of Innovations。New York, NY:Simon & Schuster。  new window
5.Bartos, R.、T. Dunn.(1974)。Advertising and Consumers: New Perspectives.。New York:American Association of Advertising Agencies.。  new window
6.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
7.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
其他
1.黃信誠(2006)。Vlog將成為明日之星?解讀Vlog的前(錢)景,http://v2.ectimes.org.tw/searchshow.asp?id=8343&freetext=vlog&subject=。  延伸查詢new window
2.韓啟賢(2007)。網路電視--個人化媒體時代來臨,http://www.rti.org.tw/News/NewsContentHome.aspx?NewsID=58828&t=5。  延伸查詢new window
3.Narative.com(1999)。What is rich media advertising?,http://www.narative.com/technology/richmedia.htm。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關書籍
 
無相關著作
 
QR Code
QRCODE