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題名:系統性「商業模式」之觀念架構
書刊名:創業管理研究
作者:李信興劉常勇 引用關係
作者(外文):Lee, Star Hsin-hsinLiu, Chang-yung
出版日期:2008
卷期:3:3
頁次:頁119-144
主題關鍵詞:創業商業模式價值命題EntrepreneurshipBusiness modelValue proposition
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(10) 博士論文(3) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:10
  • 共同引用共同引用:66
  • 點閱點閱:58
摘要 商業模式的分類與內涵眾說紛紜,本研究嘗試整合出一套系統性的「商業模式」 架構。本研究首先廣泛地分析創業管理與商業模式的架構,從不同觀點重組新的要 素;其次由個案深度訪談所得的紮根資料,經歸納與演繹步驟,提出「商業模式」的 架構。此架構區分為核心要素與執行要素,前者包含環境與價值命題兩者之間恆常的 動態變化與互動,是持續性創新的來源;後者包括資源與能力、治理結構、價值鏈執 行、價值網絡、顧客實際價值以及財務結構,是核心要素體現於外的行動與結果,此 兩者結合之後才是具有系統性「商業模式」的具體內涵。
Abstract The classification and intension of “business model” are viewed differently and motivate the researcher to integrate a set of systematic framework of the “business model”. This research widely analyzes framework of entrepreneurial management and business model, recombine the new key elements from different views. Through iterative process of induction and deduction from grounded data of deep interview, we establish a framework of “business model”. The framework is divided into the core element and the execution element. The former includes the environment and value proposition. The constant dynamic changes and interaction between them is the source of sustainable innovation. The latter consists of resource and capability, corporate structure, execution of value chain, value network, customer's real value and financial structure, which is the action and result of embodying the core element. These two are concrete connotation with systematic business model after combination.
期刊論文
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2.Schmid, B.、Alt, R.、Zimmermann, H.、Buchet, B.(2001)。Anniversary Edition: Business Models。Electronic Markets,11(1),3-9。  new window
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8.曾書璇(2008)。2008年台灣媒體廣告營收調查創意決戰媒體未來。動腦雜誌,386。  延伸查詢new window
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圖書
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其他
1.台北市網際網路廣告暨媒體經營協會(2007)。2007年臺灣網路廣告量統計暨2008預測報告,http://www.iama.org.tw/1207.pdf, 2008/06/18。  延伸查詢new window
2.Stahler, P.(2002)。Business Models as an Unit of Analysis for Strategizing,http://www.business-model-innovation.com/english/definitions.htm。  new window
3.魏傳虔(2006)。高獲利已成往事。  延伸查詢new window
 
 
 
 
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