| 期刊論文| 1. | Gruen, T. W、Osmonbekov, T、Czaplewski, J. A(2006)。eWOM: The Impact of Customerto-Customer Online Know-How Exchange on Customer Value and Loyalty。Journal of Business Research，59(4)，449-456。   | | 2. | Bickart, B.,、Schindler, R. M.(2001)。Internet forums as influential soruces of customer information。Journal of Interactive Marketing，15(3)，31-40。 | | 3. | Harrison-Walker, L. J.(2001)。The measurement of word-of-mouth communication and investigation of service quality and customer commitment as potential antecedents。Journal of Service Research，4(1)，60-75。 | | 4. | Davidow, Moshe(2003)。Have you heard the word? The effect of word of mouth on perceived justice, satisfaction and repurchase intentions following complaint handling。Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior，16(1)，67-80。 | | 5. | Chen, Mei-Fang(2007)。Consumer Attitudes and Purchase Intentions in Relation to Organic Foods in Taiwan: Moderating Effects of Food-Related Personality Traits。Food Quality and Preference，18(7)，1008-1021。 | | 6. | Corbitt, Brian J.、Thanasankit, Theerasak、Yi, Han(2003)。Trust and E-commerce: A Study of Consumer Perceptions。Electronic Commerce Research and Applications，2(3)，203-215。 | | 7. | Ranaweera, C.、Prabhu, J.(2003)。On the relative importance of customer satisfaction and trust as determinants of customer relation and positive word of mouth。Journal of Targeting, Measurement and Analysis of Marketing，12(1)，82-90。 | | 8. | Hart, C. W.、Johnson, M. D.(1999)。Growing the Trust Relationship。Marketing Management，8(1)，8-19。 | | 9. | Lau, G. T.、Lee, S. H.(1999)。Consumers' trust in a brand and the link to brand loyalty。Journal of Market Focused Management，4(4)，341-370。 | | 10. | Reynolds, K. E.、Arnold, M. J.(2000)。Customer loyalty to the salesperson and the store: examining relationship customers in an upscale retail context。Journal of Personal Selling and Sales Management，20(2)，89-98。 | | 11. | Delgado-Ballester, E.、Munuera-Alemán, J. L.(2001)。Brand trust in the context of consumer loyalty。European Journal of Marketing，35(11/12)，1238-1258。 | | 12. | Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review，38(3)，102-120。 | | 13. | Sundaram, D. S.、Mitra, Kaushik、Webster, Cynthia(1998)。Word-of-mouth Communications: A Motivational Analysis。Advances in Consumer Research，25(1)，527-531。 | | 14. | Duhan, Dale F.、Johnson, Scott D.、Wilcox, James B.、Harrell, Gilbert D.(1997)。Influences on consumer use of Word-of-mouth recommendation sources。Journal of the Academy of Marketing Science，25(4)，283-295。 | | 15. | Westbrook, Robert A.(1987)。Product/Consumption-Based Affective Responses and Postpurchase Processes。Journal of Marketing Research，24(3)，258-270。 | | 16. | 練乃華(20030600)。口耳相傳訊息之傳播及對消費者購買行為之影響：文獻回顧與評論。中山管理評論，11(2)，283-307。 延伸查詢 | | 17. | 吳盛、林東清(20070400)。以計劃行為理論探討資訊人員的知識分享行為。資訊管理學報，14(2)，75-110。 延伸查詢 | | 18. | Zucker, Lynne G.(1986)。Production of Trust: Institutional Sources of Economic Structure, 1840-1920。Research in Organizational Behavior，8，53-111。 | | 19. | 朱文禎、陳哲賢(20070300)。探討虛擬社群之知識分享行為：以線上遊戲社群為例。電子商務研究，5(1)，55-79。 延伸查詢 | | 20. | Shankar, Venkatesh、Smith, Amy K.、Rangaswamy, Arvind(2003)。Customer Satisfaction and Loyalty in Online and Offline Environments。International Journal of Research in Marketing，20(2)，153-175。 | | 21. | Fečiková, Ingrid(2004)。An index method for measurement of customer satisfaction。The TQM Magazine，16(1)，57-66。 | | 22. | Richins, Marsha L.(1983)。Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study。Journal of Marketing，47(1)，68-78。 | | 23. | Gefen, David、Straub, Detmar W.、Boudreau, Marie-Claude(2000)。Structural Equation Modeling and Regression: Guidelines for Research Practice。Communications of the Association for Information Systems，4(1)，(7)1-(7)77。 | | 24. | Munuera-Alemán, José Luis、Delgado-Ballester, Elena、Yagüe-Guillén, María Jesús(2003)。Development and Validation of a Brand Trust Scale。International Journal of Market Research，45(1)，35-53。 | | 25. | Rempel, John K.、Holmes, John G.、Zanna, Mark P.(1985)。Trust in Close Relationships。Journal of Personality and Social Psychology，49(1)，95-112。 | | 26. | Schoorman, F. David、Mayer, Roger C.、Davis, James H.(2007)。An Integrative Model of Organizational Trust: Past, Present, and Future。Academy of Management Review，32(2)，344-354。 | | 27. | Ha, Hong-Youl、Perks, Helen(2005)。Effects of consumer perceptions of brand experience on the web: Brand familiarity, satisfaction and brand trust。Journal of Consumer Behaviour: An International Research Review，4(6)，438-452。 | | 28. | Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the Nature of Trust in Buyer-Seller Relationship。Journal of Marketing，61(2)，35-51。 | | 29. | Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research，2(3)，244-249。 | | 30. | Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes，50(2)，179-211。 | | 31. | Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research，17(4)，460-469。 | | 32. | Marsh, Herbert W.、Hocevar, Dennis(1985)。Application of confirmatory factor analysis to the study of self-concept: First- and higher order factor models and their invariance across groups。Psychological Bulletin，97(3)，562-582。 | | 33. | Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。 | | 34. | Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing，18(1)，38-52。 | | 35. | 金玉芳、董大海與劉瑞明(2006)。消費者品牌信任機制建立及影響因素的實證研究。開南管理評論，9(5)，28-35。 延伸查詢 | | 36. | 蕭至惠(2005)。顧客滿意空間模式理論運用之實證研究－以 P 商業銀行為例。顧客滿意學刊，1(2)，73-106。 延伸查詢 | | 37. | 羅曉光(2005)。顧客購後行為管理－營銷管理的新視角。商場現代化，453(36)，104-105。 延伸查詢 | | 38. | Cheng, S., Lam, T.,、Hsu, C. H. C.(2005)。Testing the sufficiency of the theory of planned behavior: A case of customer dissatisfaction responses in restaurants。Hospitality Management，24(4)，475-492。 | | 39. | Hamel, G.(1996)。Strategy as revolution。Harvard Business Review，74(4)，69-82。 | 圖書| 1. | 林蓬榮(2004)。網路行銷。臺北市：新文京開發出版股份有限公司。 延伸查詢 | | 2. | Egan, J.、方世榮(2005)。關係行銷。台北市：五南出版社。 延伸查詢 | | 3. | Joreskog, K. G. and Sorbom, D.(1989)。LI SREL 8: Structural equation modeling with the SIMPLIS command language。Chicago：Scientific Software International, Inc。 | | 4. | Emanuel, R.、林國平(2001)。口碑行銷。臺北市：遠流。 延伸查詢 | | 5. | Schiffman, L. G.、Kanuk, L. L.、顧萱萱、郭建志(2001)。消費者行為。臺北：學富文化。 延伸查詢 | | 6. | Keller, Kevin Lane、吳克振(2001)。品牌管理。台北：華泰。 延伸查詢 | | 7. | Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。 | | 8. | Bentler, P. M.、Wu, E. J. C.(1993)。EQS/Windows user's guide。Los Angeles, CA：BMDP Statistical Software。 | | 9. | 黃俊英(2000)。多變量分析。台北：中國經濟企業研究所。 延伸查詢 | | 10. | Byrne, B. M.(1989)。A primer of LISREL: basic applications and programming for confirmatory factor analytic models。New York：Springer-Verlag。 | | 11. | Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and Control。Prentice-Hall。 | | 12. | Nunnally, Jum C.(1978)。Psychometric Theory。McGraw-Hill。 | | 13. | 黃芳銘(2004)。社會科學統計方法學：結構方程模式。五南。 延伸查詢 | 單篇論文| 1. | Ajzen, Icek(2006)。Constructing a TPB Questionnaire: Conceptual and Methodological Considerations，https://people.umass.edu/aizen/pdf/tpb.measurement.pdf。 | 圖書論文| 1. | Hancock, G. R.、Mueller, R. O.(2001)。Rethinking construct reliability within latent variable systems。Structural equation modeling: Present andfuture。Lincolnwood, IL：Scientific Software International。 | | 2. | Ajzen, Icek(1985)。From Intentions to Actions: A Theory of Planned Behavior。Action Control: From Cognition to Behavior。Springer。 | |