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題名:消費者採用網路平臺傳播購後訊息意圖之研究
書刊名:商管科技季刊
作者:林彣珊 引用關係許應哲黃馨儀
作者(外文):Lin, Wen-shanHsu, Ying-chuHuang, Hsin-i
出版日期:2009
卷期:10:2
頁次:頁197-223
主題關鍵詞:購後行為顧客滿意度品牌信任口碑傳播病毒行銷計畫行為理論Post-purchase behaviorCustomer satisfactionBrand trustWord-of-mouth communicationViral marketingTheory of planned behavior
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:47
  • 點閱點閱:91
期刊論文
1.Gruen, T. W、Osmonbekov, T、Czaplewski, J. A(2006)。eWOM: The Impact of Customerto-Customer Online Know-How Exchange on Customer Value and Loyalty。Journal of Business Research,59(4),449-456。  new window
2.Bickart, B.,、Schindler, R. M.(2001)。Internet forums as influential soruces of customer information。Journal of Interactive Marketing,15(3),31-40。  new window
3.Harrison-Walker, L. J.(2001)。The measurement of word-of-mouth communication and investigation of service quality and customer commitment as potential antecedents。Journal of Service Research,4(1),60-75。  new window
4.Davidow, Moshe(2003)。Have you heard the word? The effect of word of mouth on perceived justice, satisfaction and repurchase intentions following complaint handling。Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior,16(1),67-80。  new window
5.Chen, Mei-Fang(2007)。Consumer Attitudes and Purchase Intentions in Relation to Organic Foods in Taiwan: Moderating Effects of Food-Related Personality Traits。Food Quality and Preference,18(7),1008-1021。  new window
6.Corbitt, Brian J.、Thanasankit, Theerasak、Yi, Han(2003)。Trust and E-commerce: A Study of Consumer Perceptions。Electronic Commerce Research and Applications,2(3),203-215。  new window
7.Ranaweera, C.、Prabhu, J.(2003)。On the relative importance of customer satisfaction and trust as determinants of customer relation and positive word of mouth。Journal of Targeting, Measurement and Analysis of Marketing,12(1),82-90。  new window
8.Hart, C. W.、Johnson, M. D.(1999)。Growing the Trust Relationship。Marketing Management,8(1),8-19。  new window
9.Lau, G. T.、Lee, S. H.(1999)。Consumers' trust in a brand and the link to brand loyalty。Journal of Market Focused Management,4(4),341-370。  new window
10.Reynolds, K. E.、Arnold, M. J.(2000)。Customer loyalty to the salesperson and the store: examining relationship customers in an upscale retail context。Journal of Personal Selling and Sales Management,20(2),89-98。  new window
11.Delgado-Ballester, E.、Munuera-Alemán, J. L.(2001)。Brand trust in the context of consumer loyalty。European Journal of Marketing,35(11/12),1238-1258。  new window
12.Aaker, David A.(1996)。Measuring Brand Equity Across Products and Markets。California Management Review,38(3),102-120。  new window
13.Sundaram, D. S.、Mitra, Kaushik、Webster, Cynthia(1998)。Word-of-mouth Communications: A Motivational Analysis。Advances in Consumer Research,25(1),527-531。  new window
14.Marsh, H. W.、Hocevar, D.(1985)。Application of Confirmatory Factor Analysis to the Study of Self-Concept: First and Higher Order Factor Models and Their Invariance Across Groups。Psychological Bulletin,97(3),562-582。  new window
15.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
16.Duhan, Dale F.、Johnson, Scott D.、Wilcox, James B.、Harrell, Gilbert D.(1997)。Influences on consumer use of Word-of-mouth recommendation sources。Journal of the Academy of Marketing Science,25(4),283-295。  new window
17.Westbrook, Robert A.(1987)。Product/Consumption-Based Affective Responses and Postpurchase Processes。Journal of Marketing Research,24(3),258-270。  new window
18.練乃華(20030600)。口耳相傳訊息之傳播及對消費者購買行為之影響:文獻回顧與評論。中山管理評論,11(2),283-307。new window  延伸查詢new window
19.吳盛、林東清(20070400)。以計劃行為理論探討資訊人員的知識分享行為。資訊管理學報,14(2),75-110。new window  延伸查詢new window
20.Zucker, Lynne G.(1986)。Production of Trust: Institutional Sources of Economic Structure, 1840-1920。Research in Organizational Behavior,8,53-111。  new window
21.朱文禎、陳哲賢(20070300)。探討虛擬社群之知識分享行為:以線上遊戲社群為例。電子商務研究,5(1),55-79。new window  延伸查詢new window
22.Shankar, Venkatesh、Smith, Amy K.、Rangaswamy, Arvind(2003)。Customer Satisfaction and Loyalty in Online and Offline Environments。International Journal of Research in Marketing,20(2),153-175。  new window
23.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing,18(1),38-52。  new window
24.Fečiková, Ingrid(2004)。An index method for measurement of customer satisfaction。The TQM Magazine,16(1),57-66。  new window
25.Richins, Marsha L.(1983)。Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study。Journal of Marketing,47(1),68-78。  new window
26.Gefen, David、Straub, Detmar W.、Boudreau, Marie-Claude(2000)。Structural Equation Modeling and Regression: Guidelines for Research Practice。Communications of the Association for Information Systems,4(1),(7)1-(7)77。  new window
27.Munuera-Alemán, José Luis、Delgado-Ballester, Elena、Yagüe-Guillén, María Jesús(2003)。Development and Validation of a Brand Trust Scale。International Journal of Market Research,45(1),1-18。  new window
28.Rempel, John K.、Holmes, John G.、Zanna, Mark P.(1985)。Trust in Close Relationships。Journal of Personality and Social Psychology,49(1),95-112。  new window
29.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。  new window
30.Schoorman, F. David、Mayer, Roger C.、Davis, James H.(2007)。An Integrative Model of Organizational Trust: Past, Present, and Future。Academy of Management Review,32(2),344-354。  new window
31.Ha, Hong-Youl、Perks, Helen(2005)。Effects of consumer perceptions of brand experience on the web: Brand familiarity, satisfaction and brand trust。Journal of Consumer Behaviour: An International Research Review,4(6),438-452。  new window
32.Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the Nature of Trust in Buyer-Seller Relationship。Journal of Marketing,61(2),35-51。  new window
33.Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research,2(3),244-249。  new window
34.Ajzen, Icek(1991)。The Theory of Planned Behavior。Organizational Behavior and Human Decision Processes,50(2),179-211。  new window
35.金玉芳、董大海與劉瑞明(2006)。消費者品牌信任機制建立及影響因素的實證研究。開南管理評論,9(5),28-35。  延伸查詢new window
36.蕭至惠(2005)。顧客滿意空間模式理論運用之實證研究-以 P 商業銀行為例。顧客滿意學刊,1(2),73-106。  延伸查詢new window
37.羅曉光(2005)。顧客購後行為管理-營銷管理的新視角。商場現代化,453(36),104-105。  延伸查詢new window
38.Cheng, S., Lam, T.,、Hsu, C. H. C.(2005)。Testing the sufficiency of the theory of planned behavior: A case of customer dissatisfaction responses in restaurants。Hospitality Management,24(4),475-492。  new window
39.Hamel, G.(1996)。Strategy as revolution。Harvard Business Review,74(4),69-82。  new window
圖書
1.林蓬榮(2004)。網路行銷。臺北市:新文京開發出版股份有限公司。  延伸查詢new window
2.Egan, J.、方世榮(2005)。關係行銷。台北市:五南出版社。  延伸查詢new window
3.Joreskog, K. G. and Sorbom, D.(1989)。LI SREL 8: Structural equation modeling with the SIMPLIS command language。Chicago:Scientific Software International, Inc。  new window
4.Emanuel, R.、林國平(2001)。口碑行銷。臺北市:遠流。  延伸查詢new window
5.Schiffman, L. G.、Kanuk, L. L.、顧萱萱、郭建志(2001)。消費者行為。臺北:學富文化。  延伸查詢new window
6.Keller, Kevin Lane、吳克振(2001)。品牌管理。台北:華泰。  延伸查詢new window
7.Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。  new window
8.Bentler, P. M.、Wu, E. J. C.(1993)。EQS/Windows user's guide。Los Angeles, CA:BMDP Statistical Software。  new window
9.黃俊英(2000)。多變量分析。台北:中國經濟企業研究所。  延伸查詢new window
10.黃芳銘(2004)。社會科學統計方法學:結構方程模式。臺北市:五南圖書出版股份有限公司。  延伸查詢new window
11.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey:Prentice Hall。  new window
12.Byrne, B. M.(1989)。A primer of LISREL: basic applications and programming for confirmatory factor analytic models。New York:Springer-Verlag。  new window
單篇論文
1.Ajzen, I.(2006)。Constructing a TpB Questionnaire: Conceptual and Methodological Considerations,http://www-unix.oit.umass.edu/aizen/pdf/tpb.measurement.pdf。  new window
圖書論文
1.Hancock, G. R.、Mueller, R. O.(2001)。Rethinking construct reliability within latent variable systems。Structural equation modeling: Present andfuture。Lincolnwood, IL:Scientific Software International。  new window
2.Ajzen, Icek(1985)。From Intentions to Actions: A Theory of Planned Behavior。Action Control: From Cognition to Behavior。Springer-Verlag。  new window
 
 
 
 
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