:::

詳目顯示

回上一頁
題名:登山步道吸引力、服務品質、滿意度與忠誠度關係之研究--以大坑登山步道為例
書刊名:運動休閒管理學報
作者:李炳昭 引用關係陳一之
作者(外文):Lee, Ping-chaoChen, Yi-chih
出版日期:2009
卷期:6:1
頁次:頁115-132
主題關鍵詞:大坑登山步道吸引力服務品質滿意度忠誠度AttractionService qualitySatisfactionLoyaltyLISREL
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(6) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:6
  • 共同引用共同引用:159
  • 點閱點閱:55
目的:本研究主要在瞭解大坑登山步道遊客之背景屬性與吸引力、服務品質、滿意度與忠誠度的現況,進而以結構方程式建構並驗證其模式。方法:利用描述性統計分析、因素分析、信效度分析、單因子變異數分析、線性結構方程式等統計方法進行資料分析。結果:實際調查資料有效問卷408份(91%),實證分析結果如下:一、遊客基本屬性中,以男性、40-49歲、學生或家管、退休人員、已婚已有小孩、大學學歷、月所得在20,000元以下、臺中市當地人、沒有固定登山習慣者為最多。二、遊客參與行為中,以三次以上、利用週末及例假日前來、以自用汽車代步、利用早上八點至十二點的或下午二點至五點時段、最先由親友告知並與家人、親戚一同體驗者最多、而且以六號及二號步道最受青睞。三、由模式得知服務品質對吸引力、滿意度及忠誠度均呈顯著正向相關;另吸引力亦對忠誠度呈顯著正向影響。結論:一、大坑登山步道最需加強改善的是公共建設與整體規劃。二、未來步道規劃上,在遊客基本屬性方面,應多考量因為不同的年齡、職業、婚姻狀況、教育程度、每月收入、及登山習慣所產生的個別需求;在參與行為上,則應多考量體驗次數與體驗時間不同所形成的差異需要,期能帶動並提升中部更優質的休閒生活。
Purpose: This study was to investigate and construct the effect model of recreational attraction, service quality, tourists' satisfaction, and loyalty for hiking trails in Dakeng. Methods: A questionnaire survey was available for data analysis via descriptive analysis, Item and factor analysis, reliability analysis, univariate analysis of variance, paired-t test, and Linear Structural Relationship Model Test. Results: A total of 408 valid questionnaires were included in the analysis and conclusions were then made as follows: First, a higher percentage of participants' background falled in the groups of male, 40-49 years old, students, housekeeper, the retire, married with children, graduated from college, monthly income below NT$20000, locals of Taichung city, and irregular hiking attendance. Second, The highest percentage of participants' behavior falled in the group of having experience over 3 times, concentrated on the weekends and holidays, came by driving their own cars, hiked during from 5 to 8 o'clock in the morning or 2 to 5 o'clock in the afternoon, came by information from relatives or friends and accompanied them. Trail 6 and 2 were the most popular. Third, the model showed that service quality positively and significantly influenced recreational attraction, satisfaction, and loyalty. It also showed that recreational attraction positively and significantly influenced loyalty. Conclusions: Public utilities and system plannings are essential and prior to the others for Dakeng hiking trails. In addition, characteristics and variables of the participants should be responsed more to future planning for the differences of age, occupation, marriage status, education level, monthly income, past experiences and types of hiking, experience frequency and period to promote and elevate a better leisure life for those who live in the midland of Taiwan.
期刊論文
1.Li, W. J.、Ge, X. D.(2005)。Hiking trails and tourism impact assessment in protected area。Jiuzhaigou Biosphere Reserve, China. Environmental Monitoring and Assessment,108,1-3。  new window
2.Pelfini, M.、Santilli, M.,(2006)。Dendrogeomorphological analyses on exposed roots along two mountain hiking trails in the central Italian ALPS。Geografiska Annaler, Series A: Physical Geography,88(3),223-236。  new window
3.沈進成、趙家民、陳金北(20071200)。游泳健身俱樂吸引力、服務品質、滿意度及忠誠度影響關係之研究--以清泉灣水上世界為例。生物與休閒事業研究,5(2),70-89。new window  延伸查詢new window
4.沈進成、趙家民、戴爾(20070900)。高級中式餐廳吸引力、服務品質、滿意度、忠誠度關係之研究--以欣葉餐廳臺北與北京店為例。運動休閒餐旅研究,2(3),1-32。new window  延伸查詢new window
5.陳聰廉、張家銘(20061200)。茂林國家風景區遊客吸引力、滿意度與重遊意願關係之研究。運動與遊憩研究,1(2),45-65。new window  延伸查詢new window
6.張良漢(20061200)。建構登山健行者活動涉入與地方依戀影響模式。體育學報,39(4),163-177。new window  延伸查詢new window
7.張良漢、吳崇旗、王偉琴(20061200)。登山健行經驗對活動參與之研究。大專體育學刊,8(4),37-49。new window  延伸查詢new window
8.郭德賓、周泰華、黃俊英(20000300)。服務業顧客滿意評量之重新檢測與驗證。中山管理評論,8(1),153-200。new window  延伸查詢new window
9.Brown, T. J.、Churchill, G. A. Jr.、Peter, J. P.(1993)。Research Note: Improving the Measurement of Service Quality。Journal of Retailing,69(1),127-139。  new window
10.Lee, J.、Graefe, A. R.、Burns, R. C.(2004)。Service Quality, Satisfaction, and Behavioral Intention among Forest Visitors。Journal of Travel & Tourism Marketing,17(1),73-82。  new window
11.Baker, D. A.、Crompton, J. L.(2000)。Quality, satisfaction and behavioral intention。Analysis of Tourism Research,27(3),785-804。  new window
12.張良漢(20070600)。登山健行活動涉入量表信度與效度之建構。運動休閒管理學報,4(1),34-43。new window  延伸查詢new window
13.Kozak, Metin(2001)。Repeaters' Behavior at two Distinct Destinations。Annals of Tourism Research,28(3),784-807。  new window
14.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing,56(1),6-21。  new window
15.張良漢、蘇士博、王偉琴(20061200)。不同活動涉入程度對地方依戀之研究。運動休閒管理學報,3(2),1-18。new window  延伸查詢new window
16.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。  new window
17.Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing,56(3),55-68。  new window
18.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
學位論文
1.石洧昱(2005)。華山登山步道參與者動機、服務品質與參與者滿意度及忠誠度之研究(碩士論文)。國立臺灣體育學院。  延伸查詢new window
2.蘇群超(1999)。大坑登山步道遊憩環境與選擇行為關係之研究(碩士論文)。逢甲大學。  延伸查詢new window
3.馮怡仁(2000)。都市邊緣敏感地區之環境規劃與管理--以台中市大坑風景區為例(碩士論文)。逢甲大學。  延伸查詢new window
4.蔡伯勳(1986)。遊憩需求與滿意度分析之研究--以獅頭山風景遊憩區實例調查--(碩士論文)。國立臺灣大學。  延伸查詢new window
5.廖明豊(2003)。東豐自行車綠廊之遊憩吸引力、服務品質與遊客滿意度及忠誠度之研究(碩士論文)。南華大學。  延伸查詢new window
圖書
1.Bentler, P. M.、Wu, E. J. C.(1983)。EQS: Windows user€™s guide。Los Angeles, CA:BMDP Statistical Software。  new window
2.Swarbrooke, J.(2002)。The development and management of visitor。London:Butterworth-Heinemann。  new window
3.曹勝雄(2001)。觀光行銷學。台北:揚智文化。  延伸查詢new window
4.黃芳銘(2004)。社會科學統計方法學:結構方程模式。臺北市:五南圖書出版股份有限公司。  延伸查詢new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
無相關點閱
 
QR Code
QRCODE