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題名:日系數位相機知覺價值與購買意願關係之研究
書刊名:全球商管研究
作者:封德台方顯光 引用關係姚進熺
作者(外文):Feng, Te-taiFang, Hsien-kuangYao, Ching-shi
出版日期:2008
卷期:3:1
頁次:頁59-78
主題關鍵詞:知覺品質知覺犧牲知覺風險知覺價值購買意願Perceived qualityPerceived sacrificePerceived riskPerceived valuePurchasing intention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:45
  • 點閱點閱:131
期刊論文
1.蔡東峻、吳萬益、李奇勳(20040200)。價格、保證及來源國形象對產品評價與購買意願的影響。管理學報,21(1),21-46。new window  延伸查詢new window
2.封德台、謝雅菱(20060600)。製造來源國與品牌名稱對消費者購買意願影響之研究--以國際性服飾品牌為例。經營管理論叢,2(1),47-63。new window  延伸查詢new window
3.何雍慶、張威龍、林泰安(20050300)。價格、保證與商店形象對知覺價值與購買意願之影響。創新與管理,2(1),39-66。new window  延伸查詢new window
4.Sunil, Erevelles、Roy, Abhik、Vargo, Stephen L.(1993)。The Price-Warranty Contract and Product Attitudes。Journal of Business Research,27,71-81。  new window
5.Stone, Robert N.、Gronhaug, Kjell(1993)。Peceived Risk: Further Considerations for the Marketing Discipline。European Journal of Marketing,27(3),39-50。  new window
6.李韋達、方文昌(20041000)。從品牌知名度探討知覺品質和購買意願--以價格與來源國形象為調節變數。管理評論,23(4),89-112。new window  延伸查詢new window
7.張重昭、謝千之(20000800)。產品資訊、參考價格與知覺品質對消費者行為之影響。企業管理學報,47,161-190。new window  延伸查詢new window
8.Hoyer, Wayne D.、Brown, Steven P.(1990)。Effects of brand awareness on choice for a common, repeated-purchase product。Journal of Consumer Research,17(2),141-148。  new window
9.Dowling, Grahame R.(1986)。Perceived Risk: The Concept and Its Measurement。Psychology and Marketing,3(3),193-210。  new window
10.Steenkamp, Jan-Benedict E. M.(1990)。Conceptual Model of the Quality Perception Process。Journal of Business Research,21(4),309-333。  new window
11.Grewal, D. R.、Krishnan, R.、Baker, J.、Borin, N.(1998)。The effect of store name, brand, name and price discounts on customers' evaluations and purchase intentions。Journal of Retailing,74(3),331-352。  new window
12.Kaplan, Leon B.、Szybillo, George J.、Jacoby, Jacob(1974)。Components of Perceived Risk in Product Purchase: A Cross-validation。Journal of Applied Psychology,59(3),287-291。  new window
13.Shimp, T. A.、Bearden, W. O.(1982)。Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions。Journal of Consumer Research,9(1),38-46。  new window
14.Teas, R. K.、Agarwal, S.(2000)。The effects of extrinsic product cues on consumers' perceptions of quality, sacrifice, and value。Journal of the Academy of Marketing Science,28(2),278-290。  new window
15.Dowling, Grahame R.、Staelin, Richard(1994)。A model of perceived risk and intended risk-handling activity。Journal of consumer Research,21(1),119-134。  new window
16.Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science,4(3),199-214。  new window
17.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
18.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
19.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
20.Roselius, Ted(1971)。Consumer Rankings of Risk Reductions Methods。Journal of Marketing,35(1),56-61。  new window
21.Wood, C. M.、Scheer, L. K.(1996)。Incorporating perceived risk into models of consumer deal assessment and purchase intentions。Advances in Consumer Research,23(3),399-404。  new window
學位論文
1.萬承岳(2006)。價格折扣與品牌形象對消費者知覺品質、知覺價值及購買意願的影響--以筆記型電腦為例(碩士論文)。銘傳大學。  延伸查詢new window
2.呂錦婷(2004)。涉入、知覺風險與降低風險策略關聯性之研究-以台北市行動電話消費者為例(碩士論文)。實踐大學。  延伸查詢new window
3.廖進成(2006)。數位相機顧客價值之研究--「方法-目的鏈結」模式之應用(碩士論文)。國立中正大學。  延伸查詢new window
4.陳盈秀(2006)。網路書店瀏覽者之產品涉入、知覺風險影響其購買意願之研究(碩士論文)。南華大學。  延伸查詢new window
圖書
1.黃欣怡(2006)。2006 光電工業年鑑。新竹市:工業技術研究院產業經濟與趨勢研究中心。  延伸查詢new window
2.Arrow, Kenneth Joseph(1965)。Aspects of the Theory of Risk-Bearing。Helsinki:Yrjö Jahnssonin Säätiö。  new window
圖書論文
1.Jacoby, Jacob、Kplan, Leon B.(1972)。The Components of Perceived Ris。Advance in Consumer Research。Chicago:Assocation for Consumer Research。  new window
2.Monroe, Keni B.(1990)。The effect of Price on subjective Product Evaluation。Perceived Quality: How Consumers View Stores and Merchandise。Lexjngton, MA:Lexington Books。  new window
3.Cox, D. F.(1962)。The Measurement of Information Value: A Study in Consumer Decision-Making。Concepts in Marketing。Chicago, IL:American Marketing Association。  new window
4.Bauer, Raymond A.(1960)。Consumer Behavior as Risk Taking。Dynamic marketing for a Changing World。Chicago:American Marketing Association。  new window
 
 
 
 
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