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題名:民宿客房預收訂金率之決定與經濟效率分析
書刊名:中華管理學報
作者:楊琮泰孔秀琴李玫郁 引用關係呂英瑞
作者(外文):Yang, Tsung-taiKung, Sheu-chinLee, Mei-yuLu, Ying-jui
出版日期:2010
卷期:11:2
頁次:頁45-61
主題關鍵詞:遊客旅遊選擇型態預收訂金率社會最適預收訂金率Tourist's tourism choice typeThe rate of advance-paymentThe social optimum rate of advance-payment
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:28
  • 點閱點閱:63
本研究主要探討遊客旅遊型態差異對民宿業者決定預收訂金率之影響效果。研究結果顯示:(1)客房預收訂金率之決定,是取決於遊客旅遊型態之市場佔有率,客房價格及其敏感度,以及客房服務之邊際預訂成本。(2)針對民宿個別旅客直接訂房定型化範本草案中,有關訂房訂金不得逾約定首日房價之30%的上限約束,因此約束未能兼顧遊客旅遊型態差異與業者經營條件,有可能是不具經濟效率。
In this paper, we examine the effect of the difference between tourists' lifestyle on determining the advance-payment rate in a recreation industry. We separate consumers into two groups, the weekday-type group and the weekend-type group. Two groups have different valuations about the leisure service provided by a firm. We also incorporate the tourist's consumer's price insensitivity into the analytic model. We find that the firm's rate of advance-payment depends on the market share of tourist's type, the price of leisure service, the leisure service price insensitivity, and the marginal cost of leisure service. Our welfare conclusion is that when the marginal cost of leisure service is sufficiently small (large), the advance-payment rate determined by the firm is higher (lower) than the socially optimal rate of advance-payment, this indicates that the firm's rate of advance-payment is not (over) economic efficient. In addition, we argue that the regulation that requires the rate of advance-payment cannot higher than 30% of the first day's guest room price would be not efficient. This is because the regulation ignores both the differences between tourist's tourism choice types and the firm's operating conditions.
期刊論文
1.王美慧、陳瑞龍、葉陳錦(20061200)。民宿旅客之消費行為探討--以花蓮地區為例。戶外遊憩研究,19(4),1-30。new window  延伸查詢new window
2.侯錦雄、李素馨(20070600)。鄉村觀光的住宿序列與體驗性市場。觀光研究學報,13(2),101-115。new window  延伸查詢new window
3.黃章展、李維貞(2006)。旅遊選擇、環境偏好對於遊客住宿基地選擇之影響。戶外遊憩研究,19(2),63-85。  延伸查詢new window
4.Kim, B. D.、Shi M.、Srmivasan, K.(2001)。Reward programs and tacit collusion。Marketing Science,20(2),99-120。  new window
5.Kumar, N.、Rajiv, S.、Jeuland, A.(2001)。Effectiveness of trade promotions: analyzing the determinants of retail pass through。Marketing Science,20(4),382-404。  new window
6.Ng, I. C. L.(2007)。Advance demand and a critical analysis of revenue management。The Service Industrial Journal,27(5),525-548。  new window
7.Ringbom, S.、Shy, O.(2004)。Advance booking, cancellation, and partial refunds。Economics Bulletin,13(1),1-7。  new window
研究報告
1.Ringbom, S.、Shy, O.(2004)。Reservations, Refunds and Price Competition。  new window
圖書
1.Shy, O.(2008)。How to Price: A Guide to Pricing Techniques and Yield Management。Cambridge:Cambridge University Press。  new window
2.Stiglitz, Joseph E.(1986)。Economics of the Public Sector。New York:W. W. Norton & Company, Inc.。  new window
3.鄭健雄(2006)。休閒農業管理--企業經營觀點。台北市:雙葉書廊有限公司。new window  延伸查詢new window
4.林連聰、陳墀吉、鄭健雄、沈進成(2009)。休閒農業與民宿管理。台北市:國立空中大學。  延伸查詢new window
5.Evans, J. R.、David A. C.(2007)。Operations Management: An Integrated Goods and Services Approach。Cengage。  new window
6.Heizer, J.、Barry R.(2008)。Principles of Operations Management。Prentice Hall。  new window
7.Russell, R. S.、Bernard W. T. III.(2009)。Operations Management: Along the Supply Chain。  new window
8.陳墀吉、李奇樺(2005)。休閒農業民宿。休閒遊憩系列。台北市。  延伸查詢new window
9.陳墀吉、揚永盛(2005)。休閒農業民宿。休閒遊憩系列。台北市。  延伸查詢new window
其他
1.宜蘭民宿網,http://house.ilantravel.com.tw。  延伸查詢new window
2.南投民宿網,http://www.hottaiwan.com.tw/minsu。  new window
3.Guo, L.(2008)。Service cancellation and competitive refund policy。  new window
 
 
 
 
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