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R.(1992)。Judging the Morality of Business Practice : the Influence of Personal Moral Philosophy。Journal of Business Ethics,11,461-470。 | 38. | Singhapakdi, A.、Vitell, S. J.(1991)。Analyzing the Ethical Decision Making of Sales Personals。Journal of Personal Selling & Sales Management,11,1-12。 | 39. | Thomas, L. Carson、Richard, E. Wokutch、James, E. Cox Jr.(1985)。An Ethical Analysis of Deception in Advertising。Journal of Business Ethics,4,93-104。 | 40. | Tsalikis, J.、David, J. 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L.、Scott, J.(1986)。Marketing ethics: conceptual and empirical foundations of a positive theory of decision making in marketing Sstuations having ethical content。Texas Tech University,Lubbock, Tx。 | 圖書1. | Weiss, Joseph W.(1994)。Business Ethics: A Managerial, Stakeholder Approach。Belmont, CA:Wadsworth Publishing Company。 | 2. | 楊必立、陳定國、黃俊英、劉丞深、何雍慶(1999)。行銷學。台北市:華泰文化事業股份有限公司。 延伸查詢 | 3. | Carroll, Archie B.(1989)。Business and Society: Ethics and Stakeholder Management。Cincinnati:South-Western Publishing Co.。 | 4. | Hay, R. D.、Gray, E. R.、Smith, P. H.(1989)。Business and Society: Perspective on Ethics and Social Responsibility。South-Western Publishing Co.。 | 5. | 馬宏偉(1997)。如何免於受騙。台北。 延伸查詢 | 6. | Dalrymple, D. J.(1982)。Sales Management: Concepts and Cases。New York。 | 7. | Thomas, Donaldson、Thomas, Dunfee(1999)。Ties That Bind: A Social Contrasts Approach to Business Ethics。Boston。 | 8. | David, Fritzsche(1997)。Business Ethics :A Global and Managerial Perspective。New York。 | 其他1. | 黃國隆(1991)。企業倫理:永續經營的基石二。 延伸查詢 | 圖書論文1. | Ajzen, Icek(1989)。Attitude Structure and Behavior。Attitude Structure and Function。Lawrence Erlbaum Associates, Inc.。 | |
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