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題名:生活型態對商店印象、知覺價值與顧客忠誠度之影響--以個性咖啡店為例
書刊名:當代商管研究
作者:周秀蓉連文田
出版日期:2014
卷期:6:1
頁次:頁23-42
主題關鍵詞:生活型態商店印象知覺價值顧客忠誠度個性咖啡店Life styleStore imagePerceived valueCustomer loyaltyPersonalized coffee shops
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:54
  • 點閱點閱:44
期刊論文
1.Amirani, S.、Gates, R.(1993)。An attribute-anchored conjoint approach to measuring store image。International Journal of Retail & Distribution Management,21(5),30-40。  new window
2.Taylor, S. A.、Celuch, K.、Goodwin, S.(2004)。The Importance of Brand Equity to Customer Loyalty。The Journal of Product and Brand Management,13(4/5),217-227。  new window
3.Kwak, Hyokjin、Fox, Richard J.、Zinkhan, George M.(2002)。What Products Can Be Successfully Promoted and Sold via the Internet?。Journal of Advertising Research,42(1),23-38。  new window
4.鄭淑賢、李柏堅、游迎珊、郭家君(20111000)。年輕族群精品購買意願之影響因素模式分析。中華科技大學學報,49,79-98。  延伸查詢new window
5.Bransø, K.、Grunert, K. G.(1998)。Cross-cultural Similarities and Differences in Shopping for Good。Journal of Business Research,42(2),145-150。  new window
6.Eshghi, A.、Lesch, W.(1994)。Demographic and Life Style Determinants of Household Consumption Patterns。Journal of Marketing Theory and Practice,2(1),80-101。  new window
7.Curasi, C. F.、Kennedy, K. N.(2002)。From prisoners to apostles: a typology of repeat buyers and loyal customers in service businesses。Journal of Services Marketing,16(4),322-341。  new window
8.Hildebrandt, L.(1988)。Store image and the prediction of performance in retailing。Journal of Business Research,17(1),91-100。  new window
9.Harcar, T.、Kaynak, E.(2008)。Life‐style orientation of rural US and Canadian consumers: Are regio‐centric standardized marketing strategies feasible?。Asia Pacific Journal of Marketing and Logistics,20(4),433-454。  new window
10.Oh, H. C.(1998)。An empirical study of the relationship between restaurant images and patronage behavior toward alternative restaurant chains。Asia Pacific Journal of Tourism Research,2(2),15-28。  new window
11.Mitchell, V. W.、Kiral, R. H.(1998)。Primary and Secondary Store-Loyal Customer Perceptions of Grocery Retailers。British Food Journal,100(7),312-319。  new window
12.Kunkel, J. H.、Berry, L. L.(1968)。A Behavioral Conception of Retail Images。Journal of Marketing,32(4),21-27。  new window
13.Chowdhury, J.、Reardon, J.、Srivstava, R.(1998)。Alternative Modes of Measuring Store Image: An Empirical Assessment of Structured versus Unstructured Measures。Journal of Marketing Theory and Practice,6(2),72-87。  new window
14.Woodall, T.(2003)。Conceptualising 'value for the customer': an attributional, structural and dispositional analysis。Academy of Marketing Science Review,2003(12),1-42。  new window
15.Gallarza, Martina G.、Gil-Saura, Irene(2006)。Value Dimensions, Perceived Value, Satisfaction and Loyalty: An Investigation of University Students' Travel Behaviour。Tourism Management,27(3),437-452。  new window
16.譚大純、陳正男、賴孟寬(19991200)。ICP生活型態量表之信效度檢驗、因素重組與趨勢比較--行銷領域之應用。中華管理評論,2(7),69-80。new window  延伸查詢new window
17.Taylor, Steven A.、Baker, Thomas L.(1994)。An Assessment of the Relationship between Service Quality and Customer Satisfaction in the Formation of Consumers' Purchase Intentions。Journal of Retailing,70(2),163-178。  new window
18.Petrick, J. F.、Backman, S. J.(2002)。An Examination of the Determinants of Golf Travelers' Satisfaction。Journal of Travel Research,40(3),252-258。  new window
19.Sweeney, Jillian C.、Soutar, Geoffrey N.(2001)。Consumer Perceived Value: The Development of a Multiple Item Scale。Journal of Retailing,77(2),203-220。  new window
20.Sirdeshmukh, Deepak、Singh, Jagdip、Sabol, Barry(2002)。Consumer trust, value, and loyalty in relational exchanges。The Journal of Marketing,66(1),15-37。  new window
21.Bolton, Ruth N.、Drew, James H.(1987)。A Multistage Model of Customers' Assessments of Service Quality and Value。Journal of Consumer Research,17(4),375-384。  new window
22.丁學勤、陳正男(20020100)。內容分析建構量販店商店形象決定因素之研究。管理評論,21(1),85-113。new window  延伸查詢new window
23.Selnes, Fred(1993)。An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty。European Journal of Marketing,27(9),19-35。  new window
24.Martineau, Pierre D.(1958)。The Personality of The Retail Store。Harvard Business Review,36(1),47-55。  new window
25.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
26.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
學位論文
1.陳文麗(2003)。空間印象、生活型態與忠誠度關係之研究:以星巴克為例(碩士論文)。中原大學。  延伸查詢new window
2.廖冠宇(1997)。知覺品質、知覺價值、顧客滿意度與顧客忠誠度之研究--以冷藏咖啡為例(碩士論文)。屏東科技大學。  延伸查詢new window
3.洪薇婷(2012)。臺北市非連鎖咖啡館顧客商店印象與購買行為之研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
4.把其嫻(2006)。母親信念、生活型態對兒童書店購買行為影響之研究--以商店印象為中介變項(碩士論文)。輔仁大學。  延伸查詢new window
5.蔡仁豪(2009)。平價現煮咖啡消費者行為之研究(碩士論文)。中原大學。  延伸查詢new window
6.陳雅筑(2004)。台中市複合式連鎖咖啡店商店印象與顧客體驗之研究(碩士論文)。大葉大學。  延伸查詢new window
7.高啟維(2010)。個性咖啡店運用關係品質對忠誠度影響之研究(碩士論文)。逢甲大學,台中市。  延伸查詢new window
8.楊慕華(2003)。個性咖啡店顧客之商店印象、綜合態度與忠誠度關係研究(碩士論文)。中原大學。  延伸查詢new window
9.王秀瑩(2000)。咖啡連鎖店市場區隔及其消費行為之研究(碩士論文)。國立東華大學。  延伸查詢new window
圖書
1.中華民國連鎖店協會(1999)。98年連鎖店年鑑。台北:中華民國連鎖店協會。  延伸查詢new window
2.林育正、楊海鈺(2003)。開家賺錢的咖啡店。台北:邦聯文化。  延伸查詢new window
3.Kotler, P.、Keller, K.(2010)。Marketing management。Englewood, NJ:Prentice Hall。  new window
4.行政院主計處(2011)。中華民國行業標準分類。臺北市:行政院主計總處。  延伸查詢new window
5.Oliver, Richard L.(1997)。Satisfaction: A Behavioral Perspective on the Customer。McGraw-Hill。  new window
6.周文賢(2000)。多變量統計分析:SAS/STAT使用方法。臺北:智勝文化事業有限公司。  延伸查詢new window
7.Engel, J. F.、Kollat, D. T.、Blackwell, R. D.(1982)。Consumer Behavior。N.Y:Chicago:Holt, Rinehart Winston:Dryden Press:Dryden Press。  new window
8.榮泰生(2005)。行銷學。台北:五南圖書出版股份有限公司。  延伸查詢new window
9.吳萬益(2008)。企業研究方法。臺北:華泰文化事業股份有限公司。  延伸查詢new window
10.吳明隆、涂金堂(2009)。SPSS與統計應用分析。五南。  延伸查詢new window
11.黃俊英、林震岩(1997)。SAS精析與實例。臺北:華泰文化事業股份有限公司。  延伸查詢new window
其他
1.韓京呈。中華徵信所,http://www.credit.com.tw/creditonline/cfcontent/Market/weekly/index.cfm?sn=122, 2013/06。  new window
圖書論文
1.Engel, J. E.、Blackwell, R. D.、Miniard, R. W.(1996)。The Effect of Price Comparison Advertising on Buyers' Perceptions of Acquisition Value。Consumer behavior。New York:Dryden press。  new window
2.Cronbach, L. J.(1951)。Coefficient Alpha and the Internal Structure of Tests。Data analysis。New Jersey:Prentice Hall。  new window
 
 
 
 
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