In recent years, road race events have quickly become a burgeoning trend due to the increased environmental and health awareness. Taiwanese citizens have paid more attention to the methods and environments to spend their leisure, and sports as leisure activities have slowly become popular. As a result, most people have taken up running to spend their off time since it is a sport for everyone while not limited by time, space, equipment, or technique. In addition, running is one of the best sports to improve cardiovascular functions while maintaining good fitness level throughout the entire body. This study will explore the key strategic factors in road race marketing. Through literary research and empirical analysis, we can conclude that the most important key road races strategic factors on a personal level include ＂improving family relationship,＂ ＂building self-independence,＂ and ＂reaching self-potential.＂ On an organizational level, the factors include ＂additional value from participation of these road races events,＂ ＂company brand image,＂ and ＂experience from hosting the events.＂ The factors on the personal level and those on the organizational levels have no obvious correlation. Finally, there are obvious discrepancies in interviewees with different background parameters. From this conclusion, we suggest differential marketing strategies on different road races participants, valuing the key strategic factors for road races marketing, establishing integrated marketing strategy, application of commercials, taking advantage of internet marketing, and increasing professional marketing personnel.