We came up with the idea that textbooks should be designed with analytic and holistic considerations in mind because of the realization that literacy-oriented teaching shall inevitably take care of the following two ends simultaneously. The analytic end that indoctrinates the individual pieces of knowledge and skills, and the holistic end that cultivates the favorable attitudes by connecting the pieces into contexts. As for the approaches of text analysis that suit our purposes, we followed the linguistic turn. It is our suggestion that the four approaches of text analysis could be converted into guidelines for literacy-oriented textbook design. In order to elaborate on the plan, we drew examples from the seventh grade mathematics.