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題名：客家意象情緒量表之研究：以客家意象圖庫為例
書刊名：全球客家研究
作者：任文瑗
作者(外文)：Jen, Wen-yuan
出版日期：2019
卷期：13
頁次：頁79-109
主題關鍵詞：客家意象；情緒模組；客家文化；Hakka image；Pleasure-arousal-dominance；PAD；Emotional state model；Hakka culture
原始連結：連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:39
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文化意象經常透過象徵的文化符碼來型塑。客家意象係透過語彙、特徵與符號等組構，進而賦予客家人文、生態等呈現其意象。本研究以情緒模組（PAD）為理論基礎，透過客家意象圖庫與量表發展程序的建構、驗證方法等，發展一個具有信度與效度的客家意象情緒量表，研究結果歸納「心怡」、「純樸」、「懷古」等三項測量構面，共計十七個測量問項。客家意象情緒量表可以做為客家意象議題的量化工具，亦可協助客庄業者衡量人們對其產品設計、官方網站等客家意象所反應的情緒。建議客庄業者多利用客家意象說故事、持續組構人們對客家文化的記憶，提升人們對客家意象的正向情緒，讓客家意象不斷為客家文化加值，邁向榮耀客家、藏富客庄的理想。
Cultural images are often shaped by symbolic cultural codes. Hakka image communicates online and offline; hence, Hakka image varies because of environmental changes. The purpose of this study is to develop and validate the Hakka image emotion scale based on a case of aesthetic Hakka image bank. According to the PAD emotional state model, this study creates a Hakka image emotion scale based on an exploratory factor analysis and confirmatory factor analysis. The Hakka's image emotion scale consists of ＂Joyful,＂ ＂Simplicity,＂ and ＂Vintage＂ three distinct dimensions, which generated 17 items on the scale. The results of this empirical study help Hakka researchers and industrial managers measure people's emotions about Hakka image effectively. It is also expected that Hakka image creates higher performance growth for Hakka cultural industry.
期刊論文
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3.Wang, Yong J.、Hernandez, M. D.、Minor, M. S.(2010)。Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: the moderating role of purchase task。Journal of Business Research，63(9/10)，935-942。  new window
4.Barki, Henri、Harwick, Jon(1994)。User participation, Conflict, and conflict Resolution: The Mediating Roles of Influence。Information systems Research，5(4)，422-438。  new window
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7.Eroglu, Sevgin A.、Machleit, Karen A.、Davis, Lenita M.(2003)。Empirical testing of a model of online store atmospherics and shopper responses。Psychology and Marketing，20(2)，139-150。  new window
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12.Nezlek, John B.、Kuppens, Peter(2008)。Regulating positive and negative emotions in daily life。Journal of Personality，76(3)，561-580。  new window
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14.Kulviwat, Songpol、Bruner, G. C. II、Kumar, A.、Nasco, S. A.、Clark, T.(2007)。Toward a unified theory of consumer acceptance technology。Psychology & Marketing，24(12)，1059-1084。  new window
15.Hofstede, Geert、Neuijen, Bram、Ohayv, Denise Daval、Sanders, Geert(1990)。Measuring Organizational Cultures: A Qualitative and Quantitative Study across Twenty Cases。Administrative Science Quarterly，35(2)，286-316。  new window
16.Koo, Dong-mo、Lee, Ji-hoon(2011)。Inter-relationships among dominance, energetic and tense arousal, and pleasure, and differences in their impact sunder online vs offline environment。Computer in Human Behavior，5(27)，1740-1750。  new window
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19.Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal，6(1)，1-55。  new window
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學位論文
1.林彥亨(2003)。客家意象之形塑：台灣客家廣播的文化再現(碩士論文)。國立清華大學。  延伸查詢new window
圖書
1.林品章(2000)。視覺傳達設計的理論與實踐。臺北：全華科技圖書股份有限公司。  延伸查詢new window
2.Hair, Joseph F. Jr.、Black, William C.、Babin, Barry J.、Anderson, Rolph E.、Tatham, Ronald L.(2010)。Multivariate Data Analysis。Prentice Hall。  new window
3.Baker, Chris、羅世弘、曾瑋、蕭景岳、羅莊鵬、陳景威、王筱璇、黃秀玲(2004)。文化研究--理論與實踐。台北：五南。  延伸查詢new window
4.Plutchik, Robert(1980)。Emotions: A Psychoevolutionary Synthesis。New York：Harper and Row。  new window
5.霍布斯邦、陳思仁、潘宗億、洪靜宜、蕭道中、徐文路、崔姆．路普、摩根、康納汀、康恩、藍傑(2002)。被發明的傳統。貓頭鷹。  延伸查詢new window
6.邱皓政(2003)。量化研究與統計分析：SPSS中文視窗版資料分析範例解析。台北：五南。  延伸查詢new window
7.Jöreskog, Karl G.、Sörbom, Dag(1989)。LISREL 7: A Guide to the Program and Applications。SPSS Inc.。  new window
8.李幼蒸(1997)。哲學符號學：記號的普遍理論。臺北：唐山出版社。  延伸查詢new window
9.Boulding, Kenneth E.(1956)。The image: knowledge in life and society。University of Michigan Press。  new window
10.Sullivan, Malcolm、Adcock, Dennis(2002)。Retail marketing。Cengage Learning。  new window
11.Izard, Carroll E.(1977)。Human Emotions。Plenum Press。  new window
12.Mehrabian, Albert、Russell, James A.(1974)。An Approach to Environmental Psychology。MIT Press。  new window
13.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
其他
1.何佩珊(2017)。Google公布台灣中小企業網路行銷行為研究，行 動、影音、電商、社群使用增長，但仍有努力空間，https://www.bnext.com.tw/articlc/45559/ google-taiwan-smb_digital-marketing-research， 。  延伸查詢new window
2.客委會。客家文化元素基因庫，http://web3.hakka.gov.tw/lp.asp?ctNode=3009&CtUnit=901&BaseDSD=7&mp=1699&ps=。  new window
3.Lin, Doris(2017)。影音行銷5大平比較，你了解不同影音平的市場特性嗎？，http://transbiz.com.tw/影音行銷。  延伸查詢new window
圖書論文
1.Lundberg, Craig C.(1985)。On the Feasibility of Cultural Intervention in Organizations。Organizational Culture。SAGE Publications, Inc.。  new window
2.張維安(2007)。臺灣客家企業家探索：客家族群因素與金錢的運用。客家族群與在地社會：臺灣與全球的經驗。臺北：智勝。  延伸查詢new window
3.Browne, Michael W.、Cudeck, Robert(1993)。Alternative ways of assessing model fit。Testing Structural Equation Models。Sage。  new window
 
 
 
 
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