「文化商品」是一種文化再現的展示方式，透過文化商品的設計展示再現文化精神，深根文化精神的價值。而設計師藉由設計方法與使用者進行溝通，將「文化因素」載入商品，透過不同設計方法的操作，作為文化商品與使用者之間溝通的橋樑。本研究首先透過各學者專家對客家文化精神的相關論述，將客家文化精神語彙進行收斂與屬性歸納。其次將收集彙整後的調查樣本，依設計理念描述之客家精神內涵語彙，進行文化精神屬性應用統計。最後，依判斷抽樣方法揀選文化商品，建立受測樣本，以統計分析操作客家文化商品設計的文化層次與比喻式設計之相關差異分析。結果顯示「直喻」設計方法顯著提高商品的外在有形造型屬性及內在無形精神內涵的認同度與評價；另一方向顯示在文化商品使用操作中，帶入諷刺意味或寓言故事等啟發性的「諷喻」設計方法，對商品的操作屬性評價有明顯貢獻。最後，在調查統計資料發現，未來具潛力消費族群的消費行為特徵是消費能力強、對商品期望值高，與相對給予高評價的族群，是文化創意經營不可忽視的族群需求特質。期望作為驗證客家文化商品設計與未來發展之參考基礎。

The demonstration method that ＂cultural product＂ is a kind of culture to reappear cultural spirit through the presentation of cultural product, value of the deep root cultural spirit. And the designer carry on the communication and load in ＂cultural factor＂ into the product by the design method and the user, through the operation of different design methods, is the bridge that cultural product communicates with the user's.This research first through the related treatise of each scholar's expert to Hakka cultural spirit, carry on Hakka cultural spirit glossary to refrain from rash action to induce with attribute. After compiling the collections secondly of survey sample, depend on the Hakka spirit content glossary of design principle description, carry on cultural spirit attribute to apply the statistics. The end selects cultural product according to judgemental sampling method, the establishment is measured the sample, design by cultural layer and metaphor type that the statistics analyzes to operate the Hakka cultural product design of related difference analysis. Show the outside and visible shape attribute of the notable exaltation commodity of ＂Simile＂ design method and the approbation and evaluation of the inside and invisible spirit content as a result; Another direction is showing at cultural product operation use, bring the meaning or parable story etc. to inspire into the irony sexual of ＂Allegory＂ design method, have obvious contribution to the operation attribute evaluation of product. The consumption behavior characteristic that will have potential consumer group in the future is to consume the ability strong, high to product expectation value, also opposite give ethnicity of high opinion, is cultural creativity to conduct the ethnicity need that cannot ignore characteristic.