The purpose of this study is to explore the influence of Jijiang on advice taking and its psychological mechanism.First,we adopted the open-ended interview(N=20)to collect Jijiang cases in our daily life and summarized the most general and essential characteristics of Jijiang,and hence provided the specific operation definition of Jijiang in the current research.The results showed that:Jijiang refers to the use of social comparison,such as irony,negation or belittlement,and setting an example,to stimulate the emotional state or psychological response of individuals who are not willing or determined to engage in an activity,in order to achieve language expression strategies that stimulate their enthusiasm and potential.Second,we conducted an experimental study(N=172)to explore the influence of Jijiang on advice taking,and the mediation role of impression management.The results showed that both direct and indirect Jijiang can facilitate advice taking and this effect is mediated by decision-makers’ impression management motivation.